Marketing measurement & attribution solutions
Measure the impact of your omnichannel marketing campaigns
Measure better. Spend smarter.
Evaluate sales attribution, market share and ROI so you can adjust your strategy for optimal results. Leverage our marketing attribution solutions and data to measure the sales effectiveness of your online and offline marketing campaigns.
Focus future efforts
Gain data-driven insights beyond clicks and impressions with our marketing measurement tools, including closed-loop measurement or response attribution.
Understand ROI through omnichannel analytics
We deliver comprehensive, multidimensional analysis of your marketing programs, including forecasting and budgeting strategies.
Built into our platforms for your benefit
Our self-service, web-based marketing attribution platform gives you flexibility to leverage Experian® data, import your data or use third-party data, as well as tools to manage your marketing efforts — including results.
Rightsized to your marketing needs
Successful campaigns are driven and built upon with powerful insights that can influence your future campaign strategy. With our solutions, you can start by measuring a single campaign within a single channel and add more to the measurement mix when you’re ready.
Connect multiple worlds
Today, omnichannel is king. Solid linkage is key when connecting digital, TV, direct mail and email campaign data with real-world impact. Doing so is critical to determining which channels drive revenue for your business.
Justify your efforts
As marketing budgets tend to fluctuate more than budgets of other departments, we can help you with KPIs that mean something to finance to help you maintain your current budget and justify expansion.
Start fast
Leverage our standardized dashboards, preestablished methodology and easy access to campaign data to help you move fast when it’s time to measure results.
Advanced Analytics & Modeling
Cloud Applications & Services
Collections & Debt Recovery
Commercial solutions
Credit Decisioning
Credit Profile Reports
Customer Management
Data Quality & Management
Data Reporting & Furnishing
Data Sources
Fraud Management
Identity Solutions
Marketing Solutions
Regulatory Compliance
Risk Management
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- Solutions
- Advanced Analytics & Modeling
- Collections & Debt Recovery
- Customer Management
- Credit Decisioning
- Credit Profile Reports
- Data Reporting & Furnishing
- Data Sources
- Data Quality & Management
- Fraud Management
- Identity Solutions
- Marketing Solutions
- Regulatory Compliance
- Risk Management
- Workforce Management