Experian Main Street Report

Q4 report findings

Throughout the fourth quarter of 2024, the election cycle introduced expectations of tax policy adjustments, government efficiency initiatives, and regulatory reforms aimed at bolstering U.S. consumers and small businesses; however, uncertainty over the scope and timing of these policies led to cautious lending and business investment. Inflationary pressures persisted, keeping borrowing costs elevated, while global risks, ranging from energy price fluctuations to supply chain disruptions, added complexity to the operating environment. Consumer resilience remained a key stabilizer, yet signs of spending fatigue emerged, raising concerns about demand sustainability. Despite these headwinds, strong cash flows and solid holiday spending encouraged lenders to signal a measured easing of underwriting standards. As 2025 progresses, small businesses must stay agile, adapting to evolving domestic policies and global market shifts to seize opportunities and sustain growth in a changing landscape.

About the report

Experian Main Street Report brings deep insight into the overall financial well-being of the small-business landscape, as well as provides commentary on what specific trends mean for credit grantors and the small-business community. Critical factors in the Main Street Report include a combination of business credit data (credit balances, delinquency rates, utilization rates, etc.) and macroeconomic information (employment rates, income, retail sales, industrial production, etc.).