Drive profits with smarter marketing

Our game-changing solution can accelerate your dealership’s profits. 

Experian’s Automotive Intelligence Engine can help. By combining marketing insights, strategy and messaging, with audience targeting and campaign results measurement, we help dealers find, reach and retain more customers than ever before.  Say goodbye to guesswork and say hello to data-driven marketing strategy.

We deliver the three principal requirements to increase your marketing effectiveness

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MARKET INSIGHTS

Pinpoint demand in your market with model-level vehicle sales, online traffic analysis, demographic and lifestyle insights. Generate efficient marketing strategies and powerful multi-channel media plans along with messaging that engages and converts.

AUDIENCE TARGETING

Double your opportunity with Experian’s new Conquest prospects across your markets by make/model, lease/loan status, geography, demographic and more highly predictive variables. Drive Loyalty with audiences based on automated monitoring of vehicle/life events in your owner base- Even get CRM alerts when they're projected to be in-market. 

RESULTS MEASUREMENT

Sales-based attribution with campaign market share and ROI enable you to adjust strategy for optimal results. Market-level sales match-back gives you the unique ability to identify both your share of a target audience’s vehicle purchases and know how many went to your competitors.

Automotive Intelligence Engine in Action

The Automotive Intelligence Engine provides the demographics of the customer, what media and messaging influences them, allowing us to fine tune our marketing.

Jeff Pursel, Variable Operations Director, Ciocca Dealership

See how it's helping Ciocca Dealerships

Find out how Ciocca Dealerships is using the Experian Automotive Intelligence Engine to boost their ability to find, reach and retain more customers than ever before.

Experian Automotive Intelligence Engine

Schedule a demonstration of insights into your market. 

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