Increase revenue by leveraging automotive, lifestyle, and predictive data

Boost sales and service with Experian's Audiences. OEMs, dealer groups and agencies leverage the power of our vast databases to take audience targeting to new levels of precision and reach. Find the right customers, faster:

Conquest Campaign Audiences

  • Conquest consumers who have recently paid off a vehicle loan or have equity on their current vehicle.
  • Target customers near the end of their lease, near market or in market for their next vehicle.
  • Find customers by their affinity/preference for make, make/model, or fuel type.

Loyalty Campaign Audiences

  • Get predictive data insights on customer life events and vehicle events so you can stay in touch with your customer needs: new home, new child, accidents, equity position.
  • Get data intelligence for ALL vehicles in your customer’s garage so you can drive customers back to your dealership.

Service Drive Campaign Audiences

  • Increase service revenue with audiences based on Timing for Service (30/60/90 days).
  • Use data intelligence to learn how/where your customers are servicing their vehicles (DIY, Franchise, or independent) to help bring them back to your service drive.

Start targeting the right buyers

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Find and target the right buyers with Experian Automotive Audiences

750+

Syndicated

Select by make, model, make & model, price, and vehicle age. 

2,400+

Improve Customer Engagement

Further refine your targeting with Experian’s 2,400+ audiences.

12X

More Likely To Buy

Target owners who are off-lease, off-loan, or in-equity with our proven audiences*.

You can also create unique audiences using modeled data sets to create look-alike audiences or we can study and leverage your 1st party data with Experian data to build models and custom audiences for your specific marketing campaign needs.

 *Based on an Experian Automotive internal analysis conducted in April 2023 over the prior 12-month period based on cumulative Experian audience data and subsequent vehicle sales compared to the average national household buy rate of 2.6%. 

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