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Discover how retail media standardization can streamline your marketing efforts, enhance campaign efficiency, and drive better...

Published: August 20, 2024 by Experian Marketing Services

With over one billion shoppers eagerly preparing to shop for gifts, decorations, and seasonal essentials, now is the perfect time to refine your marketing...

Published: August 15, 2024 by Lucy Simmonds

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping to lead their brands to new heights in...

Published: August 13, 2024 by Experian Marketing Services

This holiday shopping season, marketers will look to take advantage of the surge in spending across channels like connected TV (CTV), programmatic, and mobile....

Published: August 6, 2024 by Experian Marketing Services

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in adtech....

Published: August 2, 2024 by Experian Marketing Services

Experian is excited to announce a solution tailored for retail media networks (RMNs). This offering enhances RMNs’ strength in first-party shopper data by using...

Published: July 29, 2024 by Anne Passon

Have you wondered how the shift toward real-time data is reshaping the way companies connect with consumers? Traditional methods of third-party data collection and...

Published: July 17, 2024 by Experian Marketing Services

Dive into our analysis of Black Friday 2023 trends to discover key insights that will shape marketing strategies for Black Friday...

Published: July 16, 2024 by Experian Marketing Services

At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which helps drive that connectivity: Experian’s Collaboration in...

Published: July 15, 2024 by Lucy Simmonds

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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