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The team from Experian is very excited to be attending the TRMA 2022 Fall Conference in Louisville, Kentucky October 18-20th. As a Gold Sponsor, we can't wait to meet with you in person to hear your challenges, your goals and to share some of the things we have been working on. Please reach out and connect with us on LinkedIn to get a conversation started. Beth Bayer Neal Rogers Meg Wilson Mathew Robey James Brezack Don't miss Neal Rogers breakout session on Oct 20th at 10:45: Data-driven strategies to deliver consistent growth and maintain positive customer experiences As telco companies face an increasingly competitive environment, they are looking for ways to drive continuous growth. With industry-wide efforts to capture market share, telco providers are looking to enhance personalized targeting while mitigating risk and fraudulent activities while continuing to focus on serving underserved communities. In this session, we will explore how to acquire and approve more consumers with better data, less friction, fewer deposits, fewer vendors, and potentially less cost.Learning Objectives: Learn about enhanced, unrivaled data to bolster growth while mitigating risk and spearheading DEI.A case study illustrating the effectiveness of Experian’s composite risk model in helping to decrease deposits and increase approval time. It promises to be a great session, see you all in Louisville, KY!
Join Experian at #ITC2022 to learn to understand the mindset of the industry and learn about where the market is heading.
Experian and Oxford Economics have just released the Q2 Main Street Report. it offers a unique view of credit performance on millions of small businesses.
If you want to get the most out of your marketing campaigns, it's important that they are tailored for a specific audience. We invited Tony Romero on Business Chat to talk about part two of his three-part Sip and Solve webinar series focused on B2B marketing where he explains how segmentation and targeting can make all aspects (landing page or email) more effective by using industry SIC as well as NAICS codes. Look-a-like analysis CMO's challenged with restricted budgets Analyzing portfolio diversity and targeting minority-led, women-led businesses Profiling prospects with limited data attributes Watch Our Interview What follows is a lightly edited transcription of our talk. [Gary Stockton]: So in our last chat, we talked about maintaining robust marketing data to power effective campaigns and how clean data really helps businesses conduct effective marketing campaigns. This week, we switch gears to discuss the power of segmentation and targeting using industry SIC and NAICS codes to optimize your marketing budgets. So let's dive in. In our previous chat, we spoke about the changes that tech companies have enacted to make the job of targeting business prospects harder, but it's not game over for marketers. [Tony Romero]: No, definitely not. You know, it's really important to know that there's still a lot of a wealth of data out there that can be used to identify and segment target customers. You know, the first-party data obviously is really key, as well as being able to take information that may be spotty. If, for example, you only have a name or address, you can be able to through services like ours, be able to get a full, comprehensive set of data on that customer, both firmographic, demographic, and credit information, and then be able to use that to promote to customers. [Gary Stockton]: So can you share some examples of how Experian data can help marketers hone in on their target customer, for example, how SICs and NAICS codes can help? [Tony Romero]: Yeah, Gary, you're right. SIC and NAICS codes provide information about what industry the business is in. And so, by knowing that, you're able to target those consumers. So again, as I mentioned before, you can take a look at your existing customer base and find out who's your ideal target customer. And from that, then you can compare that to prospective businesses that look just like that. And that's what's called a lookalike analysis. And by using SIC and NAICS codes, you're able to use that to segment the market and then be able to promote effectively. And Gary, you also mentioned that with the economic state, CMOs have to watch their budgets and be as efficient as possible these days. So again, by doing very good segmenting of your target audience, you are making sure that your finance and financial output to a campaign are as efficient as possible. [Gary Stockton]: Excellent, regulators, they're focusing on diversity, equity, and inclusion. How can Experian help clients in that effort? [Tony Romero]: You know? Yeah. That's a very key point and definitely more than ever. It's important to focus on identifying your existing portfolio and seeing how many customers in your portfolio are minority-led or women-led businesses. So you can do benchmarking, you can see how you fare against other businesses in your market space. And that helps you to determine how much more do you need to market to these minority or women-led businesses. So what's number one is the benchmarking, but secondly, you need to be able to go out and look at your prospective target list and find out who are minority-led or women-led. And there, getting an indicator about a Woman-led or Minority-led business allows you to promote specifically to those types of businesses to help increase your portfolio. [Gary Stockton]: That's good. So if all I have is a name and an email address, and in a lot of cases, you know, if we're driving a newsletter, can I still profile this contact? Or are there other ways to do that with minimal info? [Tony Romero]: Yes, there is. You know, even just having a name and address is enough data to go through our type of service and be able to append all of the other information that we talked about, whether it's firmographic with SIC or NAICS codes, it could be demographic information where we look at the business and find out who the consumers that are tied to that business are? So that's called a B2C linkage. And from that now, you know who the actual individual is and go target those specific individuals. So that's also another key point to bring out [Gary Stockton]: Excellent stuff, Tony. Well, folks, if you enjoyed this chat and want to go a level deeper, don't miss Tony's campaign targeting Sip and Solve webinar - Fine Tuning B2b Campaign Targeting. He goes into greater detail on targeting B2B prospects, just click the image to be taken over to the recording.
Mark your calendars! Experian and Oxford Economics will present key findings in the latest Main Street Report for Q2 2022 during the Quarterly Business Credit Review for Q2 2022. Kathy Bostjancic, Oxford's U.S. Chief Economist will share her take on Experian's most recent small business credit data and a macroeconomic outlook for the coming quarter. Brodie Oldham, Experian's V.P. of Commercial Data Science, will cover commercial credit trends. Q2 2022 Main Street Report The Q2 2022 Experian/Oxford Economics Main Street report is expected to release on August 23rd. If you are not already subscribed to thought leadership updates, be sure to sign up for updates on our Commercial Insights Hub. Mark Your Calendar Quarterly Business Credit Review Webinar Date: Wednesday, September 7th, 2022 Time: 10:00 a.m. (Pacific), 1:00 p.m. (Eastern) Why you should attend: Leading Experts on Commercial and Macro-Economic Trends Credit insights and trends on 30+ Million active businesses Ask our panel questions in real-time Industry Hot Topics Covered (Inclusive of Business Owner and Small Business Data) Commercial Insights you cannot get anywhere else Peer Insights with Interactive Polls (Participate) Discover and understand small business trends to make informed decisions Actionable takeaways based on recent credit performance Register To Attend
We're talking B2B marketing data hygiene with Tony Romero from our product team today on Business Chat.
Stagflation can impact your commercial portfolio performance. We explore options credit departments can take to identify high-risk accounts.
Experian can be your trusted provider to supercharge B2B marketing campaigns with powerful data, analytics and consulting services.
