All posts by Masood Akhtar, Global Portfolio Marketing Manager (Analytics)
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In an era where businesses are inundated with data and options for consumer engagement, it is paramount to use sophisticated targeting techniques that reach...
As credit card issuers grow, the size of their customer base expands, bringing both opportunities and challenges. One of the most critical challenges is...
How predictive modelling and optimization can maximize recovered amounts with a focus on Next Best Action assignment. In 2023, the US economy outperformed expectations,...
