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Decisioning software as an enabler of positive change in society

Published: March 31, 2021 by Managing Editor, Experian Software Solutions

At Experian, we have a long history ofdriving positive change in society.For example, our founderSiRamowas one of theoriginal thinkersaround acashless societymuch like theone that weare headed totoday.

Indeed,everything we do todayas a companyis built upon a foundationof data and information technologyand anchored on the mission of givingconsumers access to the financialproducts and financial information thatthey deserve. All of that while enabling consumersto protect their identities and to helpbusinesses achieve their outcomes.

Experian Decision Analytics’ mission istakingthe complexity out of decision-making, enabling businesses to drive meaningful outcomes for consumers in moments that matter. We achieve that by making sense of that data, byapplying advanced analytics and technology in ways that help businesses better serve their customers.

Cloudbased technology helps make smarter, quicker customerdecisions

Weare committed to extendingour expertise and capabilities tobusinessesof all sizes so they can take advantage of a range of simple, affordable, and configurable solutions.That means that what was once only available to very large businesses is available to all, and that’s better for consumers.

For us, helping businesses servethe needs of more customer segments, with confidence, is paramount. Leveraging decisioning software, rich data sets,advanced analytics, and cloud-based technology,we empower customers to make greatrisk-based decisions quickly,easily,andsafely.That translates intoinnovation at scale, a lowertotal cost of ownership for clients, and greater accesstothe most effective fraud protection methods.

We do this to help businesses lend moreeffectively, minimize and detect fraud losses,and complywith regulatory and privacy requirements. But,more importantly,we do this to helpthem delivergreat experiences to their customers.Ultimately,all ofthat work helps society to flourish.

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