Did you miss these December business headlines? We’ve compiled the top global news stories that you need to stay in-the-know on the latest hot topics and insights from our experts. How are companies responding to consumer behavior? Nasdaq Trade Talk's Jill Maladrino talks to Steve Wagner, Global Managing Director of Decision Analytics, about the increase in online activity over the course of the pandemic, how inflation can impact brand loyalty, and why businesses need to respond to consumer demand with better customer experience and fraud prevention. Q&A: Why the increased use of digital transactions is here to stay David Bernard, SVP of Strategy, Marketing and Digital, talks to Digital Journal about how businesses should be approaching the increase in digital transactions using advanced analytics and decisioning technologies to improve the digital customer experience and grow their businesses. How criminals are using synthetic identities for fraud Dark Reading's The Edge talks to David Britton, VP of Industry Solutions, about why businesses must improve their fraud detection and prevention protocols to detect synthetic identities and ensure that they are protecting their consumers' personal information. Latest retail trends: AI is on the up, consumer loyalty is heading down Digital Journal looks at Experian's latest research that uncovers how businesses are incorporating machine learning and artificial intelligence into everyday operations and investments in response to an upward trend in online activity and a downward trend in customer loyalty. Stay in the know with our latest research and insights:
What increasing expectations of the digital customer experience mean for your business and technology investment Economic recovery and waning customer loyalty are creating new opportunities 59% of businesses globally say they’re mostly or completely recovered from the pandemic 61% of customers engaging with the same companies they did a year ago, down 6% in twelve months Data, analytics and decisioning technologies help provide customers with a secure and convenient digital experience Consumers are prioritising security, privacy and convenience when engaging online 75% of consumers feel the most secure using physical biometrics Scalable software solutions give companies of all sizes the ability to better manage risk and digitally transform the customer experience 50% of businesses are exploring new data sources 7 in 10 businesses say they’re frequently discussing the use of advanced analytics and AI, to better determine consumer credit risk and collections 76% of businesses are improving or rebuilding their analytics models “Dwindling customer loyalty along with heightened customer expectations and increased competition could mean potential revenue loss or gain. Businesses must find integrated credit and fraud solutions to improve digital engagement and customer acquisition.” Steve Wagner, Global Managing Director, Decision Analytics, Experian We surveyed 12,000 consumers and 3,600 businesses across 10 countries as part of a longitudinal study that started in June 2020 Read the full report to find out where businesses are focusing their investments
In this eSpeak podcast, eWeek’s James Maguire talks to Donna DePasquale, EVP of Global Decisioning Software, about the use of technology in financial services, and how it can satisfy the ever-increasing demand for real-time intelligence. Listen to the podcast to hear Donna DePasquale discussing: Data and decisioning challenges involved with helping financial institutions reduce risk Helping lenders make better decisions about their customers by providing simplified and streamlined services. Consumers have more choice than they’ve ever had before when it comes to credit, this, along with high expectations for their online experience, is driving businesses to invest in digital transformation and automation solutions. Growing diversity among populations in terms of spending means financial services are working to provide more personalised, real-time, meaningful experiences. Consumers want secure and convenient experiences online without compromise. Evolution of data technology Businesses can now deploy new types of analytics and new types of data services in order to serve customers. Digital transformation allows automation and insights to work together improving credit risk analysis and assessment, smoothing out the customer journey throughout the lifecycle. Access to new data types and advanced analytics. AI and analytics is not a static process, it’s a dynamic process. AI and machine learning allow for constant updates and enhancements to strategy. Future of data analytics and the credit markets Financial inclusion is a very important to the future of data analytics, especially when thinking about those growing economies around the world. We believe that all consumers deserve fair and affordable access to credit, and using alternative data sources to improve credit profiles will directly impact this. Customer experience and credit risk analysis should coexist seamlessly – asking clients to do less without sacrificing the security, convenience, relevance, and privacy of consumer experiences. Stay in the know with our latest research and insights:
How is Covid-19 impacting digital consumer behaviour and business strategy? To find out, we surveyed 12,000 companies and 3,600 businesses across 10 countries as part of a longitudinal study that started in June 2020. Watch the video for an overview of the results or download the full report. Stay in the know with our latest research and insights: This is what we discovered: Heightened consumer expectations is paving the way for digital innovation. 59% of businesses are mostly or completely recovered from the pandemic. And 47% of consumers are somewhat or completely recovered. As economic stability returns and spending resumes. Consumers are most concerned with online security and convenience. Businesses are leveraging advanced decisioning technology to simultaneously meet security and convenience expectations. Innovative decisioning technologies across fraud and credit are improving the customer experience and levelling the playing field. With 42% of consumers happy to share personal information and adoption of AI increasing significantly across businesses – from 69% in 2020 to 74% in 2021. AI, machine learning, and advanced analytics are helping businesses of all sizes to improve: Digital decisioning Credit risk management Fraud prevention and more. Digital investment has become a differentiator - in the race to improve digital customer experience there is no standing still. Those lagging behind can lose customers and opportunities. That’s why businesses across the globe are prioritising digital engagement and digital acquisition. With 76% improving analytics models and over 60% planning to increase fraud detection and credit risk analytics budgets. Since the start of the pandemic, there has been a 25% increase in digital transactions globally. Online activity and high consumer expectations are here to stay. By adopting digital solutions that separate them from the competition, businesses can thrive in 2022. Watch the video for an overview of the results or download the full report.
Fraud threats continue to rise across the globe as consumers are spending record amounts of time online due to the pandemic. At the same time, emerging threats of fraud are growing, as fraudsters are taking advantage of the globally shifting economic conditions. Fraud prevention remains a top concern for both consumers and businesses alike. Anticipating future fraud risk is critical and companies are adopting more complex technology systems to ensure consumers’ financial safety. To provide a safe and convenient experience, businesses need to take a customer-first approach when evaluating the latest technology and solutions available to them. To ensure they are providing secure online experiences, businesses are turning to verification strategies using data technology and other detection methods. In fact, according to this year’s Global Identity and Fraud Report, customer recognition security strategies have become the new norm for businesses with 82 percent of companies saying they now have one in place, a 26 percent increase since the start of the pandemic. An independent research firm headquartered in Germany, KuppingerCole Analysts, released a report, Leadership Compass: Fraud Reduction Intelligence Platforms, that provides an overview of the market segment, vendor service functionality, prevention measures and innovative solutions to fraud. The report cites Experian as an overall leader, product leader, innovation leader, market leader and technology leader in fraud reduction intelligence platforms. Experian is also credited for taking a client-oriented upgrade approach and delivering other cutting-edge features while maintaining compatibility with our older platform releases. We also scored a strong positive for interoperability, usability, deployment, innovativeness, market position, financial strength and ecosystem; and a positive in security and functionality. We pride ourselves in our digital identity protection services and consumer safety, taking proactive approaches to fraud prevention and providing businesses with the necessary tools to identify risks of fraud. The report discusses fraud prevention measures and innovative solutions to fraud. According to the report, cybercrime costs will reach $10.5 trillion by 2025. The report evaluated 15 different data security and fraud prevention platforms and ranked their products, innovation, market positioning and technology in their report. All of Experian’s fraud detection and prevention services are available through our CrossCore® partner ecosystem. By combining advanced analytics, rich data assets, identity insights and fraud prevention capabilities, businesses can connect any new or existing tools and systems in one place, whether it be Experian’s, Experian’s partners or its own. With its built-in strategy design and enhanced workflow, fraud and compliance teams have more control to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs. Learn more about the CrossCore platform. Stay in the know with our latest research and insights:
In this opinion piece on CEO World, David Britton, VP of Industry Solutions, Global ID & Fraud, discusses why, in today's increasingly digital world, it is much easier for fraudsters to operate on a global scale. As commerce and financial services ramped up their online offerings due to the pandemic, it enabled criminals to take advantage of people in vulnerable situations. There has been a significant shift away from previously prevalent fraud schemes such as account takeover, account opening and card-not-present, towards the direct manipulation of individuals to get to their personal information and payment details. "Not only have they been taking over the world, but fraudsters have been taking advantage of the growing digital environment, and as recent research from Experian found, 55% of consumers say security is the most important factor in their digital experience. It is important for individuals to know what to do to ensure that their information is secure and to have technology to utilize in order to fight against this issue. For both personal and businesses, there are ways to combat the scandals of fraudsters." Business fraud prevention With a focus on ransomware and email compromise, there are many things businesses can do to minimise vulnerability to fraud. A layered approach to defence is key, along with device intelligence and strong employee training. Personal financial fraud Although there is a common misconception that credit card details pose the biggest fraud opportunity, identity theft is by far the one to watch for consumers today. Fraudsters can use personal information for credit or payments. "Businesses must invest in new technologies in order to give people the added security they desire when accessing their accounts. In fact, according to our most recent Global Identity & Fraud Report, consumers no longer believe passwords are the most secure method for authentication. Since the pandemic, consumers have an increasing level of comfort and preference for physical and behavior-based – or invisible – methods of security." Read the full article Stay in the know with our latest insights:
Financial institutions have long been dependent on technology for business operations, resulting in a long history of tech additions, upgrades and vendors. Changes made to legacy IT systems can not only impact customers, but in many cases, the economy too. Often these systems feel safe and familiar, so it can be a difficult choice to make a change. However, over the last year the pandemic has highlighted the need for agility within the market. Responding to changing customer needs in an increasingly digital environment is number one priority. What do we mean by legacy tech? The term legacy tech has a lot of negative connotations. It refers to a set of computer systems, software and technologies that can no longer be maintained or easily updated. The system could be out of support or in extended support. Integration becomes a challenge because different technologies have accumulated over the lifespan of the business, and the associated support levers around it are all different. There is also the challenge of finding the skills to maintain these systems – in-house or outsourced from providers. Maintenance costs can be high – security and resilience test costs will add to this, while performance will drop with the increasing need for work-arounds. Upgrades can be complex, expensive or even impossible on legacy systems, generating extra costs. Financial institutions create their own legacy systems when they start integrating various data sets from different sources. It can happen when the business grows to new locations, new lines of product, extended consumer services, while using different tech from different vendors. Cloud as an enabler for business transformation From the moment code is written and deployed, it becomes legacy. Cloud integration allows for daily code releases and automated upgrades meaning that businesses are constantly adjusting and responding to client needs, regulation and strategic changes. They can instead focus on their business model and innovation, staying relevant and up to date. Budget is directed towards improvements and innovation instead of maintaining the legacy tech. It brings an interesting level of agility, with the ability to respond to the market much more quickly and effectively. How cloud can benefit the customer Cloud-based services have allowed banks to revolutionize onboarding processes and timescales. Processes like KYC (Know Your Customer) can be carried out by partners for a fast and efficient experience. Throughout the lifecycle of a customer, banks can leverage third parties for every part of the journey and ultimately improve customer experience. Beyond the onboarding process, the entire customer lifecycle, from originations to collections, can be transformed by removing friction and using AI to create interest, and ML to make decisions for quick results. Experian has partnered with Open Banking Expo TV to produce a series on Cloud-based solutions. Sign up to watch. Related content
In this episode of Insights in Action special podcast series “Women Making Waves in Tech”, I had the chance to talk to Marika Vilen, Global SVP of Partnerships and CrossCore Platform Commercialization for the Experian Identity & Fraud business, about the importance of collaboration to drive innovation forward and shares her learnings on how to be and remain truly connected to clients, colleagues, and partners in today’s digital-first world. This 20-minute conversation offers some key learnings on the importance of collaboration for personal, professional, and business growth. Reflecting upon everything that has changed over the past year, Marika shared some of her key learnings from managing a growing partners ecosystem in a virtual, ever-changing environment. “We are experimenting this sort of continuum between our personal and professional lives. Somehow, it's become easier to share who you really, as since we are all working from home, the barriers between professional and personal lives are down; mixing that persona that you’re at home versus the one you’re at work. And I think this is a positive development. Especially, I think it can be very positive for women.” Innovation is often the byproduct of people collaborating and working together Over the course of 20 minutes, the conversation moved from how innovation is cultivated in different ways, drawn from collaboration, driven by different people and by those people working together, to the advantages of partnerships to accelerate business growth and transformation. “Working in a partner function within the organisation, you have a great opportunity to bring in an outside perspective at much quicker pace, because you’re introducing something that someone else has already done. You can bring along a smaller company, add their input to your product development and together create and provide something new, exciting for your customers.” For Marika, it is key to realize that “the projects that you work on to drive innovation and push the boundaries of what you think is possible are often a byproduct of people working together.” Discover other stories from the Women Making Waves in Tech podcast series Access all episodes of Insights in Action on Soundcloud, Spotify, Google Podcasts
In a recent interview, I had the opportunity to talk to Chris Preimesberger of eWeek about the latest Global Identity and Fraud Report. We discussed some of the business challenges executives face in the increasingly complex space around fraud mitigation while reflecting on how and why the pandemic has shifted the fraud landscape. Market movement – more of us were online than ever before With so many of us at home during the pandemic, access to digital services and the purchasing of goods online increased dramatically. According to our research, businesses responded by investing in supporting services to accommodate the increase in traffic. We saw a lot of action from businesses around how to improve the customer experience while getting a better understanding of who the customers are and how to get their online problems resolved. Our January research wave showed that with all this investment into customer experience and enablement, there were some key areas of investment. Analytics – the use of automation and AI to help make smoother, better decisions for customers – ranked highly in business priorities, but this approach does not exist in isolation. Businesses are also doubling down on support staff to ensure that consumers have a way, if there’s an anomaly in the process, to be able to respond. Whether that’s password resets or call centre staffing, there’s a desire and there’s an intention by businesses to increase staff on digital support. A shifting sense of recognition We also surveyed consumers on their preference for passwords versus other security methods. Security remains the top consideration for consumers when online, above others such as convenience, but interestingly, for the first time in four years password protection did not appear in the top three preferred security methods, favoring instead a more friction-less approach to authentication. This shift in consumer attitudes towards what we call invisible security paves the way for businesses to start to adopt more sophisticated or nuanced approaches to authentication and security. They can start to leverage behavioral analytics or device intelligence recognition without intruding on the user experience. Normalizing biometrics and the importance of a layered approach Customer attitudes around traditional biometrics are very positive – it’s one of the top-rated preferred security methods thanks to the providers that have popularised it through the mobile devices we all use every day. However, the challenge with pure biometrics is always at the point of enrolment – how do you ensure that the right person is assigning their biometric to a device? This is why a layered approach to security that incorporates traditional identity verification or authentication processes along with more advanced technical elements like behavioral analytics, device intelligence, network access, and transactional context is so important. For example, “Is this device associated with David’s account? Is this actually David or a bot? How does David hold his phone?” This includes layers of security that are considered privacy-safe, and may not even require traditional identity data but have anonymous attributes that can be associated with how someone interacts. This will be pivotal in allowing businesses to enable a more comprehensive, pliable, and flexible approach to security rather than relying on rigid but easily broken mechanisms that we’ve been using for a long time. Why the types of fraud will change as the world seeks normality Over the last year, fraudsters focused their energies on stimulus funding and many other forms of low-hanging fruit that they could easily go after, pulling back from their activities in traditional financial services or e-commerce. As the pandemic eases off in many parts of the world, fraudsters are likely to increase their activity in these areas once again as stimulus programs close down, and as consumers increase their spending. Fortunately, we found that more than half of businesses will continue to invest in fraud prevention solutions over the coming year. Fraud trends to watch in 2021 As we look at the direction in which fraud is moving, we know there is an increase in several types of fraud as we navigate what is becoming the post-pandemic world of 2021. Account takeover fraud is set to be on the rise again this year. This is when stolen credentials are used to gain access to systems. Account origination or new account opening fraud will also be on the increase, where fraudsters use stolen identities to create brand new accounts, including a rise in synthetic identity fraud. Card not present online transactions is something we will see in huge volumes given the explosion of online traffic over the last year, which will undoubtedly include an increased volume of fraudulent transactions. Stay in the know with our latest insights:
Did you miss these April business headlines? We’ve compiled the top global news stories that you need to stay in-the-know on the latest hot topics and insights from our experts. Consumers prefer 'invisible security' to passwords Using Experian's latest research, Venture Beat looks at the top three physical and behavioral 'invisible security' methods and why consumers no longer prefer visible online security such as passwords. Experian’s identity GM addresses industry’s post-Covid challenges How are CIOs and IT leaders dealing with new challenges created by the move of so much commerce from in-person to online? Information Week explores why security and identity verification are key priorities right now. Will passwords finally be a thing of the past? Consumers are more concerned about online privacy and identity theft than they were before the pandemic. CNP covers why warnings from data and fraud experts about the security of passwords have finally caught the attention of consumers. The future of secure data Eric Haller, Vice President & General Manager of Identity, Fraud & DataLabs, joins Bloomberg's Scarlet Fu to discuss the waning age of password protection and what the future of account security will look like. Consumers recognize biometrics security tops passwords, Experian says Biometric Update explores why physical biometrics like facial recognition and fingerprints are the preferred method of authentication when it comes to consumers according to Experian's latest research. Stay in the know with our latest insights:
In our first episode of the Women Making Waves in Tech podcast series, we hear from Shobana Balasundaram, Director of Product Management at Experian Global Decision Analytics. Shobana leads the product roadmap for PowerCurve Suite, Experian’s award-winning decisioning software platform. Shobana’s passion for introducing new solutions and product features is contagious: “During my time managing this collection of software solutions, I have had the chance to bring some advanced analytics and machine learning features to market. Indeed, some of the new product features that I have launched have driven nearly half of our revenue growth in the past few years, which confirms that decisioning software is a growing area. And I love my job!” Blending business strategy and tech advancements Shobana discusses what it takes to bring business strategy to life by applying the latest tech advancements. “It’s all about transforming an idea into a product and putting it in the hands of a client so they can deliver value to their customers,” explains Shobana. In her current role with the global product management team for decisioning software, Shobana is responsible for thinking about what kind of features to build into the product and forecasting the level of growth it will generate. That also involves addressing the market’s and competition’s reactions. But for her, the part she enjoys the most is “taking an idea, thinking about what is the possible problem you're solving and turning that into a product feature. Getting that idea-turned-into-a-solution in the hands of a client is a very satisfying experience, end-to-end.” Access all episodes of Insights in Action on Soundcloud, Spotify, Google Podcasts
At Experian, we have a long history of driving positive change in society. For example, our founder Si Ramo was one of the original thinkers around a cashless society much like the one that we are headed to today. Indeed, everything we do today as a company is built upon a foundation of data and information technology and anchored on the mission of giving consumers access to the financial products and financial information that they deserve. All of that while enabling consumers to protect their identities and to help businesses achieve their outcomes. Experian Decision Analytics’ mission is taking the complexity out of decision-making, enabling businesses to drive meaningful outcomes for consumers in moments that matter. We achieve that by making sense of that data, by applying advanced analytics and technology in ways that help businesses better serve their customers. Cloud-based technology helps make smarter, quicker customer decisions We are committed to extending our expertise and capabilities to businesses of all sizes so they can take advantage of a range of simple, affordable, and configurable solutions. That means that what was once only available to very large businesses is available to all, and that’s better for consumers. For us, helping businesses serve the needs of more customer segments, with confidence, is paramount. Leveraging decisioning software, rich data sets, advanced analytics, and cloud-based technology, we empower customers to make great risk-based decisions quickly, easily, and safely. That translates into innovation at scale, a lower total cost of ownership for clients, and greater access to the most effective fraud protection methods. We do this to help businesses lend more effectively, minimize and detect fraud losses, and comply with regulatory and privacy requirements. But, more importantly, we do this to help them deliver great experiences to their customers. Ultimately, all of that work helps society to flourish. More resources on digital transformation and automated decision management: Fair and explainable artificial intelligence is accelerating industry transformation How digital transformation is defining a new way to do business Automating Fairness: Using Analytics to Help Consumers in Pandemic Era