There’s a unique dichotomy in healthcare that’s not found in other service industries. For example, when you go out to eat at a restaurant,...
In the “good old days,” U.S. healthcare was basically free – at least that’s what patients with a good insurance plan believed. You may...
Meet Joe—a patient who is walking into a healthcare office, terrified of the news he might hear. He is confused and overwhelmed, not sure...
Picture this: A movie trailer features a healthcare organization with a newly-minted portal through which patients access their private health information, make appointments and...
There aren’t too many situations in which an individual purchases a product or service, but is NOT asked to pay for it right away....
We encounter gatekeepers every day, ranging from TSA agents at the airport and call-center operators for online retailers to office receptionists and hotel front...
Remember those commercials for the hamburger chain in the mid-1980’s? An elderly lady angrily shouted, “Where’s the beef?” in response to seeing a tiny...
Americans who do not currently receive health insurance through their employers or a government program such as Medicaid or Medicare are now required to...
We live in a choice-based society. Every day we are at liberty to make a myriad of choices. like where we live, where our...