Could a more targeted approach to patient collections help providers maximize revenue? Wooster Community Hospital (WCH) has proof that it can – to the tune of a 7.75% boost in annual collections.
In a recent webinar, Kristen Shoup, Wooster’s Revenue Cycle Director, and Judy Wirtz, Senior Analytics Consultant at Experian Health, shared their success in implementing a patient-centric, automated approach to collections. With Collections Optimization Manager, PatientDial and PatientText, they saw patient payments increase by $3.8 million in a single year.
Watch the webinar: Learn how WCH transformed patient collections with better insights into patients’ propensity to pay and automated patient outreach.
Moving away from manual processes
After outsourcing self-pay collections for 20 years, Wooster Community Hospital decided to bring the process in-house to give patients a better customer experience and increase cash payments. However, because they had a lean team, they needed a strategy that would make better use of staff time and ensure each patient’s account was handled in the most appropriate way. Manual systems wouldn’t cut it.
They wanted to make better use of data and automation so staff could focus on patients who were most likely to pay and improve patient communications. Using Experian Health’s Collections Optimization Manager, alongside PatientDial and PatientText proved to be the winning combination.
Customizing collections with smarter segmentation
The backbone of Wooster’s new collections strategy is smarter segmentation. Collections Optimization Manager categorizes patients into different tiers according to their ability and likelihood to pay, using data analysis and predictive modeling. Wirtz explains how these propensity-to-pay scores, or segment scores, allow staff to tailor their collections approach and determine the right outreach for each group’s needs:
“Most competitors rely on historical patient payment data to calculate propensity-to-pay scores. The Experian Health segmentation score is unique, because we have access to multiple data sources, such as credit data, payment behavior, socioeconomic data and financial data. Combining these sources gives our clients a comprehensive propensity-to-pay score, which allows them to prioritize collection efforts.”
Not only does the Collections Optimization Manager direct efforts to high-value patient accounts, but this tool helps the team understand patient payment patterns so they don’t pursue uncollectable accounts and collect more with fewer resources. It also identifies charity eligibility, which eases pressure on patients and creates a more compassionate experience.
Zero complaints with a personalized patient experience
Wooster was able to use the insights generated by Collections Optimization Manager to create a more appropriate engagement strategy for each group of patients, based on their needs and preferences, and automated communications using PatientDial and PatientText.
With PatientDial, Wooster automated outbound collections calls using interactive voice response (IVR). This helped patients handle payments on their own over the phone, without needing to speak to an agent. Staff can also send patients personalized text messages for an alternative but equally quick and convenient way to pay their balances.
Before using these tools, patients expressed frustration at receiving collections calls at inconvenient times. Since adopting this new tailored, convenient, and unintrusive contact combination, Wooster has seen a significant improvement in patient satisfaction.
The proof is in the payments
Ultimately, Wooster’s goal was to increase self-pay revenue. Wirtz shares that as a result of the new strategy, Wooster has seen patient payments increase by $3.8 million in just one year. The annual collection rate increased by 7.75%, with $1.47 million collected through PatientText and $485,000 through PatientDial.
Encouragingly, Wooster has also seen a $600,000 drop in bad debt placements and discovered an additional $800,000 in Medicaid coverage thanks to Collections Optimization Manager.
Partnering for success
Shoup and Wirtz also discussed their partnership approach to determining the optimal collections strategy for Wooster. Wirtz worked closely with the team, providing dedicated support to set up and monitor workflows, discuss any pain points, and pull out benchmarking insights. Shoup says:
“Judy’s been a great partner, and the team at Experian Health has been great to work with. The great thing for me was being able to show the value in the changes we made. When I first decided that we needed to bring our self-pay process back in-house, and we partnered with Experian, I needed to be able to prove that what we were doing was successful. And 100%, hands down, it has been a huge success. We have collected more money, and I can monitor that and show the results using Experian’s tools.”
Watch the webinar on-demand to hear the full discussion, and see how Experian Health can help your healthcare organization can use segmentation and automation to create a targeted, efficient and compassionate patient collections strategy.