Could healthcare organizations be doing more to open their digital front door? According to a 2024 study by HIMSS researchers, hospitals that embrace digital technology see stronger patient experience outcomes. This aligns with Experian Health’s most recent State of Patient Access (SOPA) survey, in which patients and providers agreed that patient access had improved thanks to digital technology.
Adoption of digital health technology accelerated in response to COVID-19, as healthcare organizations sought to manage demand and facilitate “contactless” access to care. Telehealth, mobile apps and patient portals gave patients more control over their health while allowing providers to deliver more personalized and efficient care. With over half of healthcare providers and nearly a third of patients acknowledging improvements in access since before the pandemic, it’s clear that offering more digital options is a powerful strategy to improve patient engagement and streamline access. Progress is encouraging, but there are always opportunities to do more.
What is healthcare’s digital front door?
Healthcare’s “digital front door” includes all the digital channels through which patients access care, such as websites, patient portals, mobile registration and payment apps, telehealth platforms and online scheduling tools. The goals are to create convenient and user-friendly entry points for patients to engage with their providers, use online tools to expand access, improve patient satisfaction, and increase operational efficiency.
Why a digital front door is crucial for healthcare providers
When asked why they believe patient access has improved since before the pandemic, the top four reasons given by patients all relate to scheduling and registration processes:
- Being able to see a doctor quickly (72% agreed)
- Checking in and registration (61% agreed)
- Scheduling appointments (58% agreed)
- Finding appointments that work with their schedule (57% agreed).
In other words, patient access improves when providers open the digital front door.
Alex Harwitz, VP, Digital Front Door, at Experian Health, explains that for providers, this equates to two major benefits:
1. Improves patient engagement
Harwitz says that putting access in the hands of patients gives patients more flexibility and choice about how and when they book appointments, fill out registration forms and pay for care. “There’s a growing demand for easy, accessible healthcare, and opening the digital front door is how we meet it. Digital tools use automation and data analytics to create a more personalized and convenient patient experience, making it easier for patients to remember appointments, adhere to treatment plans and manage their financial obligations,” he says. “That’s huge for busy households. The to-do list just got a lot shorter, so it’s easier for them to engage.”
2. Streamlines patient access
A second key benefit is reducing friction and bloat in patient access workflows. Harwitz says, “By expanding their online offerings, providers not only make it easier for patients to see their doctor sooner, but they also reduce demand on front office staff. Self-service options, performance reporting and data insights allow providers to allocate resources more effectively. It’s about making sure everyone gets the right support at the right time, whether that’s online or in the office.”
Getting the patient journey off on a strong footing also pays dividends throughout the rest of the revenue cycle: with fewer errors and faster throughput, collections and claims management improve, too.
Read more: How patient access technology is transforming the healthcare revenue cycle
Key components of a digital front door
As more providers offer online patient access, competition for the digital front door is increasing. With 60% of patients looking for more digital and mobile options to meet with providers, schedule appointments, and manage bills and payments, these would be smart areas to prioritize for a competitive advantage. Here’s what that might look like:
1. Cut paperwork and calls with self-service scheduling and mobile registration
It should come as no surprise that a vast majority of patients say they do not like repetitive paperwork. Online and mobile-enabled scheduling and registration reduce form-filling and lengthy calls. For example, Patient Schedule gives patients a platform to book, cancel and reschedule appointments with ease, anytime and anywhere. Appointments are matched to patients’ needs so no slots are wasted and patients see their doctor sooner.
Mobile registration increases bookings further. With Registration Accelerator, patients receive a text that prompts them to scan their identity and insurance cards, so they don’t need to wait in line to fill out forms. Validating their data from the start also improves billing accuracy and reduces the risk of downstream denials.
2. Make it easier to pay for care
Simplifying the financial experience is a major component in opening the digital front door. Patients are worried about the cost of care and say that having accurate price estimates before treatment helps them plan for bills. With Patient Payment Estimates, providers can give patients accurate, upfront estimates of their out-of-pocket costs, while tools like Patient Financial Clearance can help direct them to appropriate payment plans.
It’s also important to make the actual payment process as straightforward as possible. Accepting payments 24/7 from any device allows patients to pay promptly and helps providers avoid bad debt.
Checklist: 5 patient-friendly billing practices to accelerate collections
3. Communicate clearly for a great first impression
At its core, opening the digital front door is about creating a welcoming first impression for patients. Patients don’t want confusing instructions or radio silence when they have questions. They want proactive, helpful and clear communications. One of the benefits of digital tools is having the data and automation capabilities to send patients timely and personalized messages and reminders using their preferred channels. They can also drive targeted outreach campaigns using text messages and interactive voice responses to encourage patients to book appointments and make payments.
The future of healthcare’s digital front door
These are just a few examples of how providers can expand their digital offerings to make it easier for patients to access care. But what will the digital welcome mat look like in the future? Advances in artificial intelligence, digital apps and wearable tech will transform the way patients interact with their providers. Hockey-stick growth in data generation will make data security and interoperability non-negotiable. It’s a big ask of providers. Partnering with an expert third-party vendor will help digitally forward organizations remain responsive and adaptable.
Find out more about how Experian Health helps providers open their digital front door with mobile scheduling, registration and payments.
