All posts by Brian Funicelli

Generation Z, or people born between 1997 and 2012, make up about 27% of the American population[1] and have $360B in disposable income[2]. While they may be a young demographic now, Gen Z will soon represent a significant portion of buyers and borrowers in the United States, creating an enormous opportunity for financial institutions to start engaging with them now.  Here are three reasons why you should be marketing financial services to Gen Z. Improving financial wellness is a priority for Gen Z Gen Z is a pragmatic cohort of consumers, but they’re also uncertain and anxious about their financial future. The top concern amongst Gen Z is the cost of living. For these reasons, businesses have a unique opportunity to help those consumers feel less stressed and more confident by providing them with financial services. This can turn those consumers into loyal, long-standing customers.  Gen Z has the lowest credit score of any generation Gen Z ranks lowest in average and median VantageScore® credit score* compared to all other generations, including Gen Y (or millennials), Gen X, and baby boomers.[4] While this is partially due to Gen Z being younger than the others, it’s also a result of having shorter credit histories and fewer lines of credit. This presents a great chance for businesses to help Gen Z individuals establish responsible financial habits, such as opening a new line of credit to begin building a healthy credit history. Gen Z is actively seeking support now Consumers in the Gen Z age range recognize the importance of personal finance, but they also realize that they don’t have the knowledge needed to be successful. While people in Gen Z are still young (currently between the ages of about 11 and 26), many need guidance now for their financial wellness and many need help to keep their financial future secure. This means now is the perfect time to start building a lifetime relationship with them and become a trusted advisor by providing financial products and services to help them through their financial journey. There are about 72 million Americans in the Gen Z demographic[1]. A large percentage of this group may feel strongly about improving their financial wellness. With high levels of financial stress and generally low credit scores, many of them are looking for companies they can trust to help them build good credit and take control of their personal finances.  Since 2019, the number of consumers under the age of 30 enrolled in Experian Partner Solutions credit monitoring and identity protection services has doubled from 9% to 18%. Offering these financial tools to Gen Z is essential to building their trust and financial wellness, which can lead to an increase in future acquisition, retention, and revenue for your business. Click here to learn more *Calculated on the VantageScore® model. Your VantageScore® credit score from Experian® indicates your credit risk level and is not used by all lenders, so don’t be surprised if your lender uses a score that’s different from your VantageScore® credit score. Click here to learn more. [1] Insider Intelligence. 2023. Generation Z News: Latest characteristics, research, and facts. [2] Forbes. 2022. As Gen Z’s Buying Power Grows, Businesses Must Adapt Their Marketing. [3] Deloitte. Deloitte Gen Z and Millennial Survey 2022. Jan 2022. [4] Experian State of Credit Report. 2021.  [5] Greenlight Financial Technology, Inc. Survey finds Gen Z lacks knowledge and confidence in personal finance and investing. 2021. [6] NAPFA. NAPFA Survey on Americans’ sources for financial planning and retirement investing advice. 2021.

Financial stress is a growing concern across many demographics. When employees feel stressed and burned out, it negatively affects their work productivity, which can lead to a loss of revenue for the company. The costs associated with low productivity can be detrimental to a business’ bottom line, but they can also be avoided with the right proactive steps. 71% of U.S. employees report financial stress is negatively affecting their work and personal life, and 84% of HR leaders are worried that employees' financial issues outside of the office may reduce their productivity.[1] Offering financial wellness services as part of your benefits program is one of the most effective ways to help decrease employee financial stress, increase productivity, and steer clear of unnecessary losses in revenue. Here are a few challenges to financial wellness: Employee financial stress can negatively impact your business The Financial Post states that “Employee financial stress is expected to [have] cost companies more than $40 billion in lost productivity in 2022.”[2] Employees who experience financial stress are far less productive than those who feel confident in their financial situation. This is a heavy cost that affects businesses of all sizes all over the world. Your employees might be worrying about their personal finances while on the job According to Graystone Consulting from Morgan Stanley, some employees can spend over hours – or 3 average workweeks – per year distracted from work while worrying about their personal finances, which means some companies are annually paying their employees nearly $4,000 just to stress about money during working hours.[3] Stressed employees who come to work can cost businesses more than employees who don’t come to work at all A study from Harvard Business Review shows that $150 billion in productivity was lost in a single year when employees came to work while stressed, which is far greater than costs associated with employees not showing up to work at all.[4] Employees who show up to work financially stressed are unable to perform their duties to the best of their abilities, leading to a higher cost and greater drop in overall productivity. Solution: Provide your employees with the financial wellness tools they need Financial stress can have a serious effect not only on productivity, but also on workers’ mental well-being. In a study from Bankrate and Psych Central, 42% of adults in the United States claimed money concerns have had a negative impact on their mental health.[5] Companies that offer financial wellness benefits have more success with employee retention, satisfaction, and productivity. 90% of employers claim financial wellness benefits have positively impacted their workforce.[6] Better employee financial wellness means better company performance, which can include: Increased employee satisfaction and loyalty Heightened engagement at work Greater employee productivity and performance [7] Experian can help achieve financial wellness through comprehensive management, identity protection, and restoration solutions. Protect your business from the unnecessary costs of loss of productivity. Ease your employees’ financial stress and empower them to produce the best results possible in a supported work environment by offering financial wellness services as part of your employee benefits program. Visit our website to learn more [1] Morgan Stanley. 2022. Morgan Stanley at Work Unveils Second Annual State of the Workplace Financial Benefits Study. [2] Financial Post. 2022. Workers are stressing out over their finances – and it’s costing employers billions. [3] Graystone Consulting. 2020. The Real Costs of Employee Financial Stress—and How Employers Can Help. [4] Pathways. 2022. The Costs of Presenteeism and Absenteeism in the Workplace. [5] Bankrate. 2022. 42% of U.S. Adults Say That Money Negatively Impacts Their Mental Health. [6] HR Daily Advisor. 2020. Q&A: Identity Theft Benefits More Relevant Than Ever. [7] Bank of America, 2022 Workplace Benefits Report, August 2022.

Financial wellness is defined by the United States Consumer Financial Protection Bureau as “a state of being in which you can fully meet your current and future financial obligations while feeling secure in your financial future and making choices that allow you to enjoy life,” as cited by Annuity.org.[1] This is a sense of security that most people strive for, but many have trouble achieving. When you provide financial wellness services to your customers, your likelihood of acquiring and retaining better customers who make smarter choices, borrow more money, and accumulate more wealth may increase. Increasing the number of these financially stable customers is crucial for business success. So how can financial wellness offerings create better business opportunities? 1. Build customer loyalty Loyal customers are key to the success of your business. Long-standing customers tend to spend more, try more new products, and provide more useful feedback than newer customers. By investing in the financial well-being of your customers, you could establish trust while creating longer-lasting relationships with the people you do business with. This could ultimately lead to higher customer retention and an increase in revenue for your business.  2. Help customers manage their financial stress Financial stress can have serious negative consequences if left unchecked. 88% of Americans see room for improvement in their overall financial wellness, and 71% say they are likely to set financial goals in 2023.[2] For this reason, it’s important to provide valuable financial information and resources to your customers as well as reassurance that they are not alone. Financial services such as credit alerts and identity monitoring can empower your customers to take a more proactive approach to reducing their stress and achieving financial wellness. 3. Encourage good customer habits Financial well-being is not attained overnight. For customers to feel confident with their finances, they need to practice good habits on a regular basis and see meaningful progress as a result of their efforts. Friendly reminders and encouragement for sticking to a solid financial plan are effective ways to keep your customers in good standing, and they also portray your business as a trusted resource for best practices. Tools like credit score trackers and financial calculators can offer valuable insights to your customers as they strive to maintain healthy financial habits. Providing financial wellness services for your customers could have a positive impact on your business and your bottom line. When your customers show loyalty to your business, feel less stress, and maintain good habits, they may be more likely to continue doing business with you and potentially refer your products and services to friends and family. By helping your customers achieve financial well-being, you are more likely to set your customers and your business on a path to success. Learn more about our financial wellness services [1] Annuity.org. 2022. Financial Wellness. [2] Lincoln Financial Group. 2022. Most Americans See Room to Improve Their Overall Financial Wellness in 2023, Says New Lincoln Financial Group Study.

The average person spends nearly seven hours a day online[1]. Much of that time consists of sharing personal information with a variety of websites, which can sometimes lead to bad actors gaining unauthorized access to your personal information for ill-intended purposes. Theft of your personal information – and subsequently, identity fraud – can have seriously damaging consequences. According to a report from the AARP, nearly 42 million Americans fell victim to identity fraud in 2021, costing $52 billion in losses[2]. You can proactively take three easy steps to protect and keep track of your personal information online. 1. Keep your information updated. Outdated information can lead to problems for your online accounts. If an old online account that you no longer use has outdated information such as a previous home address where you no longer live, or an email address you haven’t used recently, that information can sometimes be used to access your current online accounts. If a hacker has access to those details, they could potentially use that information for criminal activity such as making unauthorized transfers from your bank account. Solution: Make sure your information – name, email address, phone number, mailing address, etc. – is up to date across any websites you use frequently. This may include online shopping, financial information, medical records, email accounts, and/or social media networks. It’s also a good idea to delete any online accounts you no longer use and/or remove any out-of-date information from those accounts. 2. Switch up your passwords. Using the same password for too long, or for multiple accounts, can make it easy for hackers to obtain your personal information. Creating a secure password that’s also easy to remember can be a challenge. Many hackers will try to guess your password based on common information that’s easy to remember, such as birthdates, anniversaries, names of family members or pets, or street addresses. Solution: Change your password at least every six months for any websites where you’ve shared your personal information, and make sure this password can’t be easily guessed. Avoid special dates, names, or street addresses. Using a password manager can help you generate stronger passwords and keep track of existing ones across multiple online accounts, while safely storing and protecting your login information in one place. 3. Add two-factor authentication when possible. Without it, hackers can more easily break into your accounts and gain access to your personal information. Two-factor authentication adds a second layer of defense against people who try to gain access to your online accounts without your permission. Without it, a hacker only needs to obtain your email address and guess your password to get into your account and steal your personal information. Solution: Enable two-factor authentication for as many of your online accounts as possible. When this feature is turned on, a temporary code will be sent to your phone or email inbox whenever you attempt to log in to your account. Since hackers will not have access to this code, they will not be able to access your account.  Identity theft is a serious concern with potentially severe consequences. Avoid any unnecessary risk by:   Keeping your information up to date Changing your passwords often Adding two-factor authentication when possible By taking these proactive steps, you can drastically reduce your risk of falling victim to identity theft while maintaining control of your personal information online. Learn more about our identity protection services [1] Oberlo. 2022. How Much Time Does the Average Person Spend on the Internet? [2] AARP. 2022. Identity Fraud Hit 42 Million People in 2021.

Many adult Americans understand the value of monitoring their financial, credit, and online activity for identity theft. With fraudulent online activity on the rise, more and more people in the United States are taking proactive steps to protect themselves against attacks from cyber criminals. However, a lesser-known threat is identity theft against children. How does child identity theft happen? In 2021, 1.25 million victims of identity theft and fraud were children, with each case costing an average of about $1,110 to resolve.[1] Since the credit scores of children are checked much less frequently than those of adults, children are considered easy targets for cyber criminals because the theft can remain undetected for a longer period of time. Children may also inadvertently share their personal information, such as birthdates, addresses, and phone numbers, on their social media channels and other places around the internet. This can make it even easier for hackers to obtain that information and commit identity theft. Why are children at risk? A child’s credit score is usually checked for the first time when they turn 18 years old, as they begin to make more adult decisions such as opening a checking account, applying for a job, or building credit. The time leading up to a child’s 18th birthday can leave them open to the threat of identity theft if the appropriate safety measures are not put into place. This is why it’s crucial for consumers with children to extend their own identity protection to their kids. How can consumers protect children from identity theft Child identity monitoring services can provide alerts of potential theft to parents and help safeguard their children’s identity and credit. These services can include social media, dark web, and social security number monitoring to ensure that children’s personal information is protected and secure across multiple areas of the internet. If a child’s identity is stolen, child monitoring services can also extend to identity theft insurance and identity restoration to help parents recover their child’s identity and minimize the damage. By implementing a child monitoring service, parents can protect the identities of their loved ones and resolve any threats of potential theft as quickly as possible. Click here to learn more [1]Yahoo.com. 2021. Child Identity Fraud Costs Nearly $1 Billion Annually, According to a New Study From Javelin Strategy & Research.