All posts by James Maguire
In a recent episode of the Used Car Dealer Podcast, host Zach Klempf, sat down with Jim Maguire, Experian’s senior director of product marketing...
There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...
When it comes to driving the automotive industry forward, Experian Automotive has a motto: “The right cars. The right customers. The right data to...
In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...
There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...
Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...
Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...
The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...
When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...
When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...
Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...
At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...
When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...