John Howard is Experian’s Product Management Director for Automotive. In this role, he conducts industry and automotive data consulting as well as oversees customer success programs around the business’s market intelligence platform, VelocitySM, which serves as a reporting tool for new and used vehicle registration statistics, vehicles in operation, vehicle owner loyalty data, and automotive financial reporting products. Additionally, Howard performs a number of industry analyses designed to help clients improve profitability and uncover growth opportunities by providing a better understanding of the automotive landscape. The majority of Howard’s career has been served within the automotive industry. Prior to joining Experian in February 2014, Howard spent 17 years in a variety of product leadership roles at ADP Dealer Services (now known as CDK Global). His past positions with ADP Dealer Services have allowed him to become familiar with the data and analytics needs of the retail, manufacturing and lending sides of the automotive business. Howard holds a Master of Science in business administration and a Bachelor of Science in business management from Roosevelt University in Illinois.

-- John Howard

All posts by John Howard

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Electric vehicles (EVs) are the topic of conversation in the automotive industry, but we’re continuing to see another fuel type pick up speed. With...

Published: January 10, 2025 by John Howard

According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year.... Published: June 27, 2024 by John Howard

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