All posts by Kelly Lawson
For car dealers, the holy grail isn’t a flashy sports car or a top-selling SUV. It’s a simple whisper: “I’m thinking about getting a...
For auto dealerships, the roar of engines and the clink of deals used to be the only sounds associated with financial risk. But in...
Auto dealerships may sell dreams of open roads and freedom, but unfortunately, they also attract a different kind of customer: the identity thief. With...
The deprecation of third-party cookies is one of the biggest changes to the automotive digital marketing landscape in recent years. Third-party cookies have long...
A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...
Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...
In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history...
The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...
To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...
As competition for used vehicles remains fierce, dealers must make quick decisions on whether to acquire a potential vehicle—or someone else will. Whether you...
When acquiring inventory for your used lot, using AutoCheck Vehicle History Reports is like an ‘insurance’ policy! As the industrial-strength vehicle history report, AutoCheck...
With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...
We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to...
The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...
Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...