All posts by Kirsten Von Busch
Summary: Gen Z, Millennials, Gen X, and Boomers each have unique automotive buying preferences and your strategies to reach each generation should reflect these...
As the desire for flexibility and affordability continues to grow across the overall vehicle market, it seems the trend is carrying over into the...
Quick Answer: A new consumer survey reveals that 90% of survey respondents would like to have more than one Vehicle History Report when shopping...
Quick Answer: New research on generational buying habits can help the auto industry better understand target audiences and improve marketing. The automotive industry is...
Quick Answer: Dealerships can avoid purchasing flood-damaged vehicles with Experian AutoCheck’s Free Flood Risk Check. The used car market is tough right now. Unfortunately,...
As more consumers lean towards adaptable and efficient vehicles that fit their everyday lifestyle, it’s no surprise to see the nuanced shifts in consumer...
Experian’s Automotive Consumer Trends Quarterly Report goes beyond understanding general car-buying trends. Each quarter, we delve deeper into a specific vehicle segment, analyzing the...
In the ever-evolving landscape of automotive marketing, insight and measurement are paramount. Recognizing this, Strategus and Experian Automotive have joined forces to help improve...
With wider model availability and technology continuing to develop, the electric vehicle (EV) market experienced shifting in 2023, most notably among the top five...
As the evolution of the automotive industry continues to unfold, certain vehicles retain their prominence, offering not only versatility but adaptability. In particular, vans...
The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the...
Are you ready to talk football? And read some Taylor Swift puns? And hear about a big automotive ad measurement success story? ‘Don’t Blame...
According to Experian’s Automotive Consumer Trends Report: Q3 2023, CUVs accounted for 48.3% of new retail registrations and SUVs comprised 1...
Vehicles with recalls are on the road. In fact, as of July 2023, there were over 15M vehicles on the road in the United...
Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...