Masood Akhtar is the Global Marketing Product Manager for Analytics Product Marketing, Technology, Software Solutions, & Innovation. He is a seasoned expert in marketing data science and product management with over 20 years of experience. He supports Experian’s global product marketing function, enabling go-to-market with strategic content and solutions. With a strong foundation in Economics and skills in Python and AI, Masood excels at optimizing business value through data-driven strategies.

-- Masood Akhtar

All posts by Masood Akhtar

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Generative AI (GenAI) is transforming the financial services industry, driving innovation, efficiency and cost savings across various domains. By integrating GenAI into their operations,...

Published: December 4, 2024 by Masood Akhtar

In today’s data-driven business landscape, leveraging advanced targeting techniques is crucial for effective consumer engagement, particularly in the financial services sector. Prescreen targeting solutions...

Published: November 7, 2024 by Masood Akhtar

This post was originally published on our Global Insights Blog. As credit card issuers grow, the size of their customer base expands, bringing both opportunities...

Published: July 30, 2024 by Masood Akhtar

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