Theresa Nguyen is a Content Marketing Specialist for Experian. Theresa focuses on thought leadership that helps organizations leverage data-driven insights and technology to accelerate growth and enhance customer relationships.

-- Theresa Nguyen

All posts by Theresa Nguyen

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Today’s lenders use expanded data sources and advanced analytics to predict credit risk more accurately and optimize their lending and operations. The result may be...

Published: December 7, 2023 by Theresa Nguyen

Well-designed underwriting strategies are critical to creating more value out of your member relationships and driving growth for your business. But what makes an...

Published: November 28, 2023 by Theresa Nguyen

Growing deposits from existing customers and members is an ongoing priority for banks and credit unions. However, it can be challenging to identify the...

Published: November 9, 2023 by Theresa Nguyen

As the sophistication of fraudulent schemes increases, so must the sophistication of your fraud detection analytics. This is especially important in an uncertain economic...

Published: November 6, 2023 by Theresa Nguyen

Changes in your portfolio are a constant. To accelerate growth while proactively identifying risk, you’ll need a well-informed portfolio risk management strategy. What is...

Published: September 19, 2023 by Theresa Nguyen

Americans swipe, tap or insert their debit and credit cards at supermarkets, gas stations, restaurants, hotels and ATMs, conducting more than 74 million daily...

Published: August 30, 2023 by Theresa Nguyen

This article was updated on August 24, 2023. The continuous shift to digital has made a tremendous impact on consumer preferences and behaviors, with...

Published: August 24, 2023 by Theresa Nguyen

Investing in a strong customer acquisition strategy is critical to attracting leads and converting them into high-value customers. In this blog post, we’ll be...

Published: August 22, 2023 by Theresa Nguyen

Evolving technologies and rising consumer expectations for fast, frictionless experiences highlight an opportunity for credit unions to advance their decisioning and stand out in...

Published: July 24, 2023 by Theresa Nguyen

In today’s changing economy, banks of all sizes are growing more budget conscious, leading many to pull back on their credit marketing spend. But...

Published: June 26, 2023 by Theresa Nguyen

After being in place for more than three years, the student loan payment pause is scheduled to end 60 days after June 30, with...

Published: June 20, 2023 by Theresa Nguyen

On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital...

Published: May 25, 2023 by Theresa Nguyen

To reach customers in our modern, diverse communications landscape, it’s not enough to send out one-size-fits-all marketing messages. Today’s consumers value and continue to...

Published: May 19, 2023 by Theresa Nguyen

Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...

Published: April 24, 2023 by Theresa Nguyen

A data-driven customer experience certainly has a nice ring, but can your organization deliver on the promise? What we’re really getting at is whether...

Published: March 16, 2023 by Theresa Nguyen

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