All posts by Theresa Nguyen
For a credit prescreen marketing campaign to be successful, financial institutions must first define their target audience. But just because you’ve identified your ideal...
With an abundance of loan options in today’s market, retaining customers can be challenging for banks and credit unions, especially small or regional institutions....
Today’s changing economy is directly impacting consumers’ financial behaviors, with some individuals doing well and some showing signs of payment stress. And while these...
With consumers having more credit options than ever before, it’s imperative for lenders to get their message in front of ideal customers at the...
Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...
Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only...
From desktops and laptops to smartphones and tablets, consumers leverage multiple devices when engaging with businesses. For financial institutions, it’s important to identify and...
To drive profitable growth and customer retention in today’s highly competitive landscape, businesses must create long-term value for consumers, starting with their initial engagement....
From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...
Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...
The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...
Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card...
Millions of consumers are excluded from the credit economy, whether it’s because they have limited credit history, dated information within their credit file, or...
As more consumers apply for credit and increase their spending1, lenders and financial institutions have an opportunity to expand their portfolios and improve profitability....
With consumers having more banking options than ever before, loyalty has become the most valuable currency for financial institutions (FI). As fintechs and big...