Authors
AboutAdam Fingersh is Senior Vice President and General Manager of Fraud and Identity Solutions in North America. Adam is responsible for the strategic direction and development of all fraud and identity product, sales and marketing related activities for Experian’s fraud businesses in North America.
Since joining Experian in 2005, Adam has served in a variety of senior management roles. Previously he was Senior Vice President of Products and Marketing for Experian’s Decision Analytics business. Before then he was the Senior Vice President of Products and Marketing for Business Information Services business unit. Prior to his role within BIS, Adam served as Director of Experian’s Global Synergy and Innovation group, where he was responsible for working with global business units to support innovation and cross-business-unit initiatives to drive new product revenue.
Prior to Experian, Adam worked for Oracle Corporation and BearingPoint, Inc., leading consulting programs to develop and deliver business process strategies and business information systems for large clients including Agilent, Gap, and Qualcomm among others.
Fingersh holds a Master of Business Administration with top honors from the University of California, Irvine and a Bachelor of Science in business administration from the University of Colorado, Boulder.
AboutSenior Product Manager and Business Consultant, Decision Sciences.
Alan Ikemura is a senior product manager and business consultant for Experian Decision Analytics' Decision Sciences.
He manages strategy development, product design, and client and sales support for the Business Intelligence suite, including the Experian thought leadership publishing initiative with Oliver Wyman Consulting. In addition, he provides consulting services on custom Business Intelligence engagements.
AboutAlex is a seasoned professional with over 25 years of experience in the financial risk and consulting industries. He specializes in Fraud and Identity Risk. His experience spans Financial Services, Wealth Management, Public Sector, Healthcare, Insurance, Life Science, Consulting and Chemicals. He has an extensive international background having implemented complex systems through engagements in 12 Countries across North America, Western, Central and Eastern Europe.
AboutAllison Lemaster brings over 15 years of fraud and identity experience to NeuroID, a part of Experian, as the SVP of Growth. Since joining the team in 2023, Allison has overseen sales, client sucess, and partnerships teams, driving go-to-market strategies for innovative behavioral analytics product launches. Allison’s initiatives have sparked impactful growth for NeuroID, including its acquisition by Experian, and built successful relationships with clients and partners.
AboutAshley Knight is part of Experian’s Consumer Information Services and is the Director of Product Management, Consumer. She leads a team responsible for the ongoing management, product development, and marketing of Experian’s Data Integrity Services and works closely with internal Sales teams, Data Providers, and Consulting groups to deliver on and enhance data quality solutions. Ashley joined Experian in March 2014 and has 13 years of experience in the financial services industry. She was most recently with Santander Bank as Vice President of Product Management. Prior to that Ashley was with Citizens Bank and has also held roles in finance, marketing, and underwriting. She has a bachelor's degree in Marketing from Roger Williams University in Rhode Island and currently resides on the north shore of Massachusetts.
AboutBrittany is the Sr. FinTech Marketing Manager at Experian’s Integrated Marketing and Sales division based out of Costa Mesa, CA. In this role, she is responsible for all things FinTech, including informing the go-to-market strategy, value propositions, and brand execution for Experian’s extensive financial services product suite. With over eight years’ experience in senior marketing roles, Brittany most recently served as Marketing Director for a local Online Marketplace Lender specializing in mortgage and personal loans. Not unfamiliar will the financial services space, she is fascinated by the impact of technology in improving operational efficiencies and the customer experience. Brittany is a recent graduate of UCI’s Paul Merage School of Business, where she earned her MBA along with a Certificate in Digital Transformation. She holds a Bachelor’s Degree from Vanguard University, where she graduated Summa Cum Laude.
AboutCherian Abraham focuses on Digital Commerce and Payments for Experian and its clients in Banking and Retail. He works to extend Experian’s global capabilities in customer acquisitions, fraud and credit risk in to the online and mobile channel. He is on the Board of Advisors at SimplyTapp – a Card Issuer Solution Provider for Cloud based Payments and creators of Host Card Emulation(HCE) in Android, and ModoPayments – which is a retail platform for personalized and instant in-store gifts and offers. He publishes a detailed analysis on topics surrounding payments and commerce at Drop Labs, a strategy and advisory practice that was most recently at the center of discussing the potential and reality of Identity Fraud in Apple Pay.
AboutChris Meehan has more than 25 years of experience working with clients to implement technology solutions. His commitment is understanding customer objectives and delivering satisfaction has made him a go-to partner across industries. In his current role, Chris works with government agencies to help them find the right solutions for identity, fraud prevention, eligibility verification, risk management, and more. He has been active in the government space since 2012 and became the Senior Sales Director of Government Solutions in 2022. Chris graduated from Saint Michael’s College in Colchester, Vermont.
AboutChris Ryan has over 20 years of experience in fraud prevention and uses this knowledge to identify the most critical fraud issues facing individuals and businesses in North America, and he guides Experian’s application of technology to mitigate fraud risk.
AboutColleen Rose, Senior Product Manager for Experian, brings 25-plus years of CRM and ARM expertise with a focus on data analytics and contact management optimization. Prior to Experian, Colleen worked for third-party agencies in business development and account management, as well as for issuers (Capital One, T-Mobile), running call centers dedicated to credit activation, customer service, collections and recoveries. She has a BBA from The College of William and Mary and an MBA from The University of Richmond.
AboutDavid Fay is a Solution Consultant for Experian. At Experian, he works with mortgage lenders and other financial institutions to optimize their businesses by configuring and deploying data, analytics + machine learning, and software. In this role, David draws on his experience in product management and analytics at major national banks like Capital One and fast-growth startups like nCino. Although he has a passion for innovation, his approach to bettering financial services stays grounded in solid regulatory principles, as he began his career in financial research at the FDIC. While not working, he spends time with his wife and baby in Doylestown, Pennsylvania.
AboutDebbie Sutherland’s Experian career started with Decision Analytics in 2007 where she supported Experian’s relationships with large Credit Reporting Agencies, Fannie Mae, Freddie Mac and other industry participants. She managed the Decision Analytics Specialized Market team supporting the following markets: healthcare, public sector, communications, media, utility, credit union, reseller, alliance and partnership customers.
Debbie's 20+ years’ experience in the credit and mortgage industry includes owning a Credit Reporting Agency, Vice President of Specialized Markets for Experian, as well as being a Vice President for Fiserv in Operations, Product, Business Development and Sales. She has served as the President of the Arizona Professional Mortgage Women's Association for 2 terms and held various officer positions over the course of her 5 years of service. Debbie has earned numerous sales awards and has been FCRA certified during the course of her credit reporting career.
AboutDenise McKendall is a Relationship Director at Experian. She has over 15 years of experience in financial services product management, product development and marketing focused on acquisitions and retention for the credit card and mortgage industries.
AboutWith over a decade of experience in fraud and identity, NeuroID Director of Solutions Engineering Devon Smith is an expert on fraud attack strategies and successful implementation of fraud mitigation solutions. At NeuroID, Devon draws from his extensive industry experience to guide fraud leaders and teams through the integration of NeuroID products and their ongoing defense against modern fraud threats.
AboutEric Johnson is a Senior Business Consultant within Experian Advisory Services In his 5 years with Experian, Johnson has served as a subject matter expert on the portfolio of consumer credit data, helping clients improve prescreen marketing, underwriting risk, and account retention processes through data and analytics.
AboutEric Thompson is the Public Sector Identity and Analytics Chief Strategist at Experian North America. He drives public sector go-to-market strategies for Experian’s Fraud, Identity and Analytics business. His responsibilities include aligning Experian’s solutions to government (NIST) standards, designing analytic solutions to solve major public sector issues, and representing Experian in the broader US Public Sector, including the Kantara Board and various industry working groups. His prior background includes business consulting on fraud and identity for public and private sector, leading security and risk management teams at top financial institutions, and served in both Intelligence and Logistics in the US Army. Eric holds bachelor’s degrees in both International Relations and Russian from University of California, Davis, a master’s degree in Business Administration from University of California, Irvine, and a CISSP (Certified Information Systems Security Professional) certification.
AboutWith more than 20 years experience in banking and finance I bring a deep understanding of both the issues facing clients and the practical challenges involved in implementing solutions. For more than half of my career I have held senior leadership positions with a large regional bank, gaining experience in commercial and small business strategy, SBA lending, credit and risk management and sales. I have guided organizations through strategic change initiatives and regulatory and supervisory oversight issues.
AboutGregory Wright is the Executive Vice President and Chief Product Officer for the Experian Consumer Information Services (CIS) business in North America. He is responsible for developing the product vision and roadmap, launching new innovative solutions to meet our client’s current and emerging needs, developing the business strategy and partnership approach, while driving growth for the consumer credit bureau.
AboutJames Craddick brings over a decade of experience in the financial services space, primarily focused on establishing successful fraud and identity strategies. As the Senior Director of Product Intelligence at NeuroID, a part of Experian, he analyzes industry trends and oversees the strategy and execution of new signals and use cases, ensuring our clients and their customers are protected from emerging fraud threats.
AboutJim leads Experian Automotive's marketing efforts, working closely with product management and business development teams to ensure continuous growth. He manages brand communications and demand generation efforts, including traditional and digital marketing, content development, public relations and agency relationships.
AboutJanine brings over 35 years of experience from her leadership roles in every aspect of Fraud/CIP, Risk and Compliance; AML/BSA responsibilities. She brings depth and breadth of experience for our clients based on her diverse expertise and client partnerships in the financial services sector.
Janine is an industry expert in the credit and banking industry with deep discipline in Fraud Operations, Investigations, Credit, DDA, Internal Fraud, Cyber Fraud and Compliance. Wide-ranging experience with Regulatory Agencies, Law Enforcement, Industry Partners and networking groups. Assisted in the implementation and roll-out of many fraud acquisition and transactional strategies. AML Software and processing platforms.
AboutJenna Chaffins leads the Market Insights program for Experian’s Credit Information Services division. Jenna has spent more than 15 years leading qualitative and quantitative research that uncovers emerging trends, informs go-to-market strategies, drives innovation and improves customer experience. Prior to joining Experian in 2016, Jenna led research teams working in the insurance, automotive and research consulting industries.
AboutJesse leads product marketing for Experian Decision Analytics, where he is focused on strategy, sales enablement and demand generation across the unit's three lines of business: decisioning, analytics and fraud and identity. Previously, he oversaw marketing and strategy for Experian's new products and innovation. A seasoned marketer, before joining Experian, he spent 12 years in the tech startup world specializing in company formation, product launch and various B2B and B2C marketing roles.
AboutJim Bander focuses on analytics, consulting and optimization functions with Experian Decision Analytics’ North American Go To Market team. He has worked in data and analytics for more than 25 years, focusing on consumer credit for the last 10. Until recently, Bander was a decision science leader at a large auto lender. He received his Ph.D. from the University of Michigan in Ann Arbor.
AboutJohn Gray is president of Experian Automotive, responsible for the strategic direction and leadership of the business, which is dedicated to helping manufacturers, dealers, finance, insurance and aftermarket companies better understand the market, the vehicles and the people who buy them.
AboutJohn Howard is Experian’s Product Management Director for Automotive. In this role, he conducts industry and automotive data consulting as well as oversees customer success programs around the business’s market intelligence platform, VelocitySM, which serves as a reporting tool for new and used vehicle registration statistics, vehicles in operation, vehicle owner loyalty data, and automotive financial reporting products. Additionally, Howard performs a number of industry analyses designed to help clients improve profitability and uncover growth opportunities by providing a better understanding of the automotive landscape.
The majority of Howard’s career has been served within the automotive industry. Prior to joining Experian in February 2014, Howard spent 17 years in a variety of product leadership roles at ADP Dealer Services (now known as CDK Global). His past positions with ADP Dealer Services have allowed him to become familiar with the data and analytics needs of the retail, manufacturing and lending sides of the automotive business.
Howard holds a Master of Science in business administration and a Bachelor of Science in business management from Roosevelt University in Illinois.
AboutAs Public Relations Manager for Experian, Jordan helps lead the strategic direction and provides public relations support for all the company’s business units in North America, with his emphasis on fraud and targeted advertising. Joining Experian in 2010, Jordan has held multiple roles within the organization. For nearly seven years, he has provided strategic business-to-business public relations counsel and support for multiple business units, including Automotive, Business Information Services, Health and Marketing Services.
AboutJosee is an Economic Analyst at Experian North America. Josee is responsible for dissecting the latest economic trends involving inflation, unemployment, interest rates, as well as consumer income and spending.
By connecting the dots between the broader economic landscape and Experian’s best-in-class credit and analytics data, she helps companies find opportunities and navigate the risks of the business cycle.
AboutJoseph Mayans is the founder and principal economist of Advantage Economics, LLC. Joseph previously led macroeconomic research at Zions Bank and produced the bank’s public-facing economic content for its branches throughout Utah, Idaho, and Wyoming. Prior to his work as an economist, Joseph served as legislative staff for US Senator Jerry Moran (KS) where he specialized in financial services, small business, and technology policy. He has a master’s degree in economics from Wichita State University in Kansas.
AboutJulie Lee is a Marketing Manager at Experian. With over ten years of experience in content creation within the financial services industry, Julie focuses on thought leadership that helps organizations leverage data-driven insights to increase agility and enhance decisioning.
AboutKathleen joined Experian late in 2013 as the head of business development and international sales for the recently acquired 41st Parameter business in San Jose, California. In 2015, Kathleen was named head of Product Management for the newly formed Fraud and Identity group within Global Decision Analytics. She led her internationally based team to define product strategies, roadmaps and priorities for Experian’s global fraud and identity portfolio, working in cooperation with regional product teams across the globe.
Kathleen was named the interim head of the Global Fraud and Identity business in April 2017 and was promoted to Senior Vice President in June of the same year. In April 2018, she was tapped to head Experian’s largest regional Fraud and Identity business, North America.
AboutKeir Breitenfeld is a senior business consultant supporting Experian’s fraud and identity clients by translating intimate product and service expertise into risk-based and compliance-based operational and strategic successes.
Keir has been with Experian for more than 10 years, most recently as Vice President of Product Management and Marketing for Experian’s Fraud and Identity Solutions business. His responsibilities included stewardship of Experian’s comprehensive set of consumer and commercial authentication products and platforms.
His background prior to joining Experian in 2005 includes serving as a Director of Product Management with both HNC Software and Fair Isaac Corporation and leading fraud detection and prevention units at Fleet/Advanta Credit Card Services and Capital One Financial Corporation. Keir recently spent time with FinTech start-up, Trulioo, a global identity bureau, where he worked with partners worldwide to maximize market penetration and operational performance in KYC/AML related use cases.
Prior to entering the financial services arena, Breitenfeld served in the U.S. Navy as a surface warfare officer aboard the guided missile frigate USS Estocin (FFG-15). He earned a Bachelor of Science in criminology from Auburn University and a Master of Business Administration from Duke University.
AboutKelly Kent is presently the VP Product Management for Decision Analytics’s Decisioning product group, responsible for the management of software and analytics products including PowerCurve® and Premier Attributes. Since joining Experian in 2007, Kelly has held roles in both the Credit Services and Decision Analytics organizations. Initially, he developed new products and led strategic planning for the Consumer Information Services business line. Since then, he has worked within Decision Analytics’s North American and Global product organizations, responsible for managing the Business Intelligence product suite and global strategic planning, respectively.
Prior to joining Experian, Kelly held positions in business development and consulting for several Canadian-based companies. He earned an Honours Bachelor of Commerce from McMaster University in Hamilton, Canada, and a Master of Business Administration from the UCLA Anderson School of Management.
AboutKelly Lawson has more than a decade of experience in automotive marketing. From DMS integration to CRM utilization, Kelly has worked directly with hundreds of dealers across the country to improve their year over year sales. This experience, combined with responsibilities in product management, give her a unique perspective of the industry. Prior to joining Experian Automotive as a Product Marketing Manager, Kelly held various positions in automotive software & marketing, including software release management, product marketing, and sales operations. Kelly graduated from Purdue University in West Lafayette, Indiana.
AboutKerry Rivera oversees Thought Leadership and content marketing for Experian’s Credit Information Services division. As a versatile communications leader, she has shaped and launched clearly defined promotional strategies, campaigns and messaging for multiple global brands. She joined Experian in 2015, previously working in the captive finance and automotive industries.
AboutKirsten Von Busch has over 20 years of experience in the auto industry. As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.
AboutKyle Matthies is the Senior Product Manager of Segmentation Solutions for Experian and manages a suite of propensity and profitability tools designed to help client optimize marketing and account review strategies. Prior to joining Experian, he was a Senior Strategy Analyst at Toyota Financial Services where he was responsible for managing targeted marketing campaigns to retain off-lease customers. Kyle holds an MBA from Texas A&M University and BA from the University of Colorado at Boulder.
AboutLaura Burrows is a Marketing Manager for Experian. With over seven years of experience in content creation within the financial services industry, Laura strives to provide thought leadership that helps businesses succeed and grow. Her content has been featured in numerous top-tier industry publications, including Forbes, Business Insider and Financial Advisor Magazine.
AboutLauren Makowski has been a part of Experian for over 8 years as a product marketing professional. As a Product Marketing Manager for the Decision Analytics team, she supports content strategy and product marketing for our platforms, including Ascend Intelligence ServicesTM, PowerCurve®, and more. Lauren holds a B.A. in Business Management from California State University, Fullerton.
AboutMasood Akhtar is the Global Marketing Product Manager for Analytics Product Marketing, Technology, Software Solutions, & Innovation. He is a seasoned expert in marketing data science and product management with over 20 years of experience. He supports Experian’s global product marketing function, enabling go-to-market with strategic content and solutions. With a strong foundation in Economics and skills in Python and AI, Masood excels at optimizing business value through data-driven strategies.
AboutMatt Ehrlich is a product manager for Experian Decision Analytics’ Fraud and Identity Solutions. His current responsibilities include managing the National Fraud Database and Precise ID. He brings extensive analyst and project management experience to the development and management of these core fraud management products. With a background that includes telecommunications and retail loss prevention, Matt brings extensive analyst and product management to the development of Experian's Fraud and Identity products.
AboutSenior Director, Automotive Financial Solutions
Experian
Melinda Zabritski is Senior Director for Experian automotive financial solutions team, where she is responsible for implementing products and services specific to the automotive credit and lending industry. She also serves as Experian’s primary analyst and spokesperson regarding key automotive finance trends.
Throughout her career with Experian, Zabritski has overseen the product management for Experian Automotive’s lending channel, as well as the marketing strategy for the development of Experian’s automotive credit vertical sales channel.
Prior to joining Experian in 2004, Zabritski held various product management and analyst positions in the credit industry, where she managed and developed credit risk models and market trending and forecasting tools. During that time, she also was responsible for managing prescreen and account management product lines.
Zabritski holds a Master of Business Administration from the University of Phoenix in Phoenix, Ariz., and a Bachelor of Science in political science and urban government from Louisiana State University in Baton Rouge, La.
AboutDynamic senior leader with 17 years of experience. History of multimillion dollar revenue improvements for leading financial services firms. Strategic thinker with record of developing and implementing risk management and business process enhancement initiatives. Proactive team leader with proven ability to build strong business relationships and leverage unique blend of managerial, analytical, and hands-on expertise.
AboutPresten Swenson brings over a decade of project management, client success, and sales experience to his role as Sales Director at NeuroID, a part of Experian. Presten’s extensive experience and commitment to understanding client needs helps existing and prospective clients realize the full potential of NeuroID's innovative behavioral analytics solutions.
AboutOver 20 years of experience in software development, product management, consulting, marketing, business development and sales management, with corporate-officer experience at a publicly traded software company. Extensive domestic and international experience working directly with top financial institutions and telecom carriers to realize business value via analytic applications that leverage decision engine technology, predictive analytic models, workflow management systems and business intelligence software.
AboutSameer Gavankar is a product manager for Experian’s Consumer Information Services Acquisitions product suite. He currently manages Experian’s Credit Report, Mortgage Watch, Experian’s mortgage underwriting monitoring solution, as well as several Credit Report ancillary products. Since joining Experian in 2014, he has been responsible for formulating and executing product strategies as well as developing new products and major enhancements. He is currently a key product expert supporting all channels of Experian’s sales force. Gavankar holds an MBA with a focus on strategy from the University of California at Irvine.
AboutScott is a seasoned and performance-oriented marketing leader responsible for product marketing and go-to-market strategy for Experian Mortgage and Verification Solutions. With over 15 years of experience in product management, marketing and strategy, Scott is hyper-focused on delivering client-centric products and services.
AboutShelly Miller is a product manager in the Decision Analytics Decisioning group. She currently is responsible for managing Premier Attributes as well as Experian generic bureau scores. Prior to joining Experian in 2014, she held roles in accounting, finance, and market research at various companies. She received both a BA in Business Administration and a Master of Business Administration from Loyola Marymount University.
AboutStefani Wendel is a Content Marketing Manager for Experian. With over 10 years of experience in content creation and marketing strategy, she brings objective storytelling to the B2B and B2C arenas. Prior to joining Experian, Stefani led marketing teams in the healthcare insurance industry, and spent the beginning of her career as a journalist for various publications across Orange County.
AboutAs Group President, Decision Analytics & Data Quality, Steve Platt leads a portfolio of businesses that enable clients to make the most insightful, confident and timely decisions for their customers. Data and analytics are at the cornerstone of those decisions, and Steve is committed to helping clients gain access to unique data assets, enhance them with powerful and predictive analytics, seamlessly integrate them into their operational processes and use them to make each and every customer interaction safe and valuable.
AboutTed is a B2B marketing leader responsible for product marketing and go-to-market strategy for Experian Verify and Account View. Ted has over 20 years of experience in marketing, strategic planning, product management, communications and campaign development.
AboutTheresa Nguyen is a Content Marketing Specialist for Experian. Theresa focuses on thought leadership that helps organizations leverage data-driven insights and technology to accelerate growth and enhance customer relationships.
AboutTraci Krepper leads the Thought Leadership program and content marketing for Decision Analytics, NA.
Traci has a deep background in strategic marketing as well as vast experience in traditional and digital marketing. She has been with Experian since 2003 in several marketing communications roles, supporting sales and product marketing teams with compelling content and demand generation activities.
She has a BA in journalism with an emphasis in advertising and graphic design from Indiana University. She enjoys spending time with her family, being outdoors and trying new recipes.
AboutVerronica Herrera is a member of Experian’s Decision Sciences’ product management team primarily focused on bureau scores. She brings background and expertise on wide variety of credit risk and prospecting scoring tools, including VantageScore™, Bankruptcy PLUS, In the Market Models, and the Ability to Pay suite of income estimation models. Veronica has 13 years experience managing online consumer products for mortgage, insurance and consumer credit industries and is the newest member of our blogging team, since 2012.
