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Balance transfers: a profitable opportunity

Published: October 17, 2014 by Guest Contributor

Card-to-card balance transfers represent a substantial profit opportunity for lenders. According to recent Experian estimates, balance-transfer activity currently is in the range of $35 billion to $40 billion annually, with most of the debt concentrated in the prime segment.

With banks increasingly focused on attracting customers through enticing balance-transfer offers, it is critical for lenders to utilize advanced analytics to identify and retain customers in their own portfolio who may transfer their balances to another bank.

Discover key steps to developing a profitable bankcard campaign

Source: Battling for Balances: Targeting the Lucrative Card-to-Card Consumer Balance-Transfer Market

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