With the National Automobile Dealers Association (NADA) Show set to kickoff later this week, it seemed fitting to explore how the shifting dynamics of...
The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more...
Electric vehicles (EVs) are the topic of conversation in the automotive industry, but we’re continuing to see another fuel type pick up speed. With...
Pickup trucks are a staple of the automotive industry. Their utility and versatility allow consumers to haul heavy loads or tow large trailers, making...
Electric vehicle (EV) registrations are re-gaining momentum as a wave of more affordable models hit the market, pushing more consumers than ever to make...
By Erik Hjermstad, VP of Product Management for Experian Automotive In today’s digital landscape, where consumers increasingly turn to connected TV and addressable TV...
Summary: Gen Z, Millennials, Gen X, and Boomers each have unique automotive buying preferences and your strategies to reach each generation should reflect these...
As the desire for flexibility and affordability continues to grow across the overall vehicle market, it seems the trend is carrying over into the...
Quick Answer: A new consumer survey reveals that 90% of survey respondents would like to have more than one Vehicle History Report when shopping...
Driven by a range of appealing factors including lower monthly payments and a wider array of models—due to the continuous rise in new vehicle...
Quick Answer: New research on generational buying habits can help the auto industry better understand target audiences and improve marketing. The automotive industry is...
Quick Answer: Dealerships can avoid purchasing flood-damaged vehicles with Experian AutoCheck’s Free Flood Risk Check. The used car market is tough right now. Unfortunately,...
For car dealers, the holy grail isn’t a flashy sports car or a top-selling SUV. It’s a simple whisper: “I’m thinking about getting a...
According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year....
As more consumers lean towards adaptable and efficient vehicles that fit their everyday lifestyle, it’s no surprise to see the nuanced shifts in consumer...