Automotive Blog
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
By Erik Hjermstad, VP of Product Management for Experian Automotive In today’s digital landscape, where consumers increasingly turn to connected TV and addressable TV...
Summary: Gen Z, Millennials, Gen X, and Boomers each have unique automotive buying preferences and your strategies to reach each generation should reflect these...
As the desire for flexibility and affordability continues to grow across the overall vehicle market, it seems the trend is carrying over into the...
Quick Answer: A new consumer survey reveals that 90% of survey respondents would like to have more than one Vehicle History Report when shopping...
Driven by a range of appealing factors including lower monthly payments and a wider array of models—due to the continuous rise in new vehicle...
Quick Answer: New research on generational buying habits can help the auto industry better understand target audiences and improve marketing. The automotive industry is...
Quick Answer: Dealerships can avoid purchasing flood-damaged vehicles with Experian AutoCheck’s Free Flood Risk Check. The used car market is tough right now. Unfortunately,...
For car dealers, the holy grail isn’t a flashy sports car or a top-selling SUV. It’s a simple whisper: “I’m thinking about getting a...
According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year....
As more consumers lean towards adaptable and efficient vehicles that fit their everyday lifestyle, it’s no surprise to see the nuanced shifts in consumer...
Experian’s Automotive Consumer Trends Quarterly Report goes beyond understanding general car-buying trends. Each quarter, we delve deeper into a specific vehicle segment, analyzing the...
In the ever-evolving landscape of automotive marketing, insight and measurement are paramount. Recognizing this, Strategus and Experian Automotive have joined forces to help improve...
Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re...
For auto dealerships, the roar of engines and the clink of deals used to be the only sounds associated with financial risk. But in...
With wider model availability and technology continuing to develop, the electric vehicle (EV) market experienced shifting in 2023, most notably among the top five...