Electric vehicle (EV) registrations are re-gaining momentum as a wave of more affordable models hit the market, pushing more consumers than ever to make...

Published: December 5, 2024 by Melinda Zabritski

By Erik Hjermstad, VP of Product Management for Experian Automotive In today’s digital landscape, where consumers increasingly turn to connected TV and addressable TV...

Published: November 11, 2024 by Guest Contributor

Summary:  Gen Z, Millennials, Gen X, and Boomers each have unique automotive buying preferences and your strategies to reach each generation should reflect these...

Published: November 4, 2024 by Kirsten Von Busch

As the desire for flexibility and affordability continues to grow across the overall vehicle market, it seems the trend is carrying over into the...

Published: October 3, 2024 by Kirsten Von Busch

Quick Answer: A new consumer survey reveals that 90% of survey respondents would like to have more than one Vehicle History Report when shopping...

Published: September 16, 2024 by Kirsten Von Busch

Driven by a range of appealing factors including lower monthly payments and a wider array of models—due to the continuous rise in new vehicle...

Published: September 5, 2024 by Melinda Zabritski

Quick Answer: New research on generational buying habits can help the auto industry better understand target audiences and improve marketing.  The automotive industry is...

Published: August 26, 2024 by Kirsten Von Busch

Quick Answer: Dealerships can avoid purchasing flood-damaged vehicles with Experian AutoCheck’s Free Flood Risk Check. The used car market is tough right now. Unfortunately,...

Published: August 23, 2024 by Kirsten Von Busch

For car dealers, the holy grail isn’t a flashy sports car or a top-selling SUV. It’s a simple whisper: “I’m thinking about getting a...

Published: July 9, 2024 by Kelly Lawson

According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year.... Published: June 27, 2024 by Guest Contributor

As more consumers lean towards adaptable and efficient vehicles that fit their everyday lifestyle, it’s no surprise to see the nuanced shifts in consumer...

Published: June 18, 2024 by Kirsten Von Busch

Experian’s Automotive Consumer Trends Quarterly Report goes beyond understanding general car-buying trends. Each quarter, we delve deeper into a specific vehicle segment, analyzing the...

Published: June 11, 2024 by Kirsten Von Busch

In the ever-evolving landscape of automotive marketing, insight and measurement are paramount. Recognizing this, Strategus and Experian Automotive have joined forces to help improve...

Published: June 4, 2024 by Kirsten Von Busch

Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re...

Published: June 4, 2024 by Melinda Zabritski

For auto dealerships, the roar of engines and the clink of deals used to be the only sounds associated with financial risk. But in...

Published: April 30, 2024 by Kelly Lawson