Automotive Blog
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...
When it comes to vehicle history reporting, there are many offerings on the table. Some are better known than others, but only one comes...
Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...
Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...
The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...
With delinquencies on the rise, financial institutions are looking for new tools to evaluate and improve the financial lives of customers and members. As...
The second full day of Experian Vision 2018 kicked off with an inspirational message from keynote speakers Capt. Mark Kelly and Former Congresswomen Gabby...
When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...
The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...
Experian’s annual Vision Conference kicks off on Sunday to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders...
When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...
Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...
In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...
At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...
