When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

Published: May 10, 2018 by James Maguire

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

Published: May 2, 2018 by James Maguire

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Published: March 15, 2018 by Guest Contributor

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

Published: February 7, 2018 by Guest Contributor

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

Published: January 31, 2018 by James Maguire

Below is our 5 Results for Dealers and Agencies Using DPS...

Published: January 22, 2018 by Guest Contributor

The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...

Published: January 19, 2018 by Guest Contributor

The nation’s economic recovery is continuing in a positive upward trend with consumer credit scores coming exceptionally close to pre-recession numbers—the healthiest in a...

Published: January 10, 2018 by Guest Contributor

When gearing up to buy a car, having a checklist of things to look for is important. Happily, it looks like consumers have added...

Published: December 19, 2017 by Melinda Zabritski

Auto originations continue to increase — particularly within prime categories. According to Experian’s latest State of the Automotive Finance Market report: Prime consumers grabbed...

Published: December 15, 2017 by Guest Contributor

Alternative Data Shedding New Light on Consumers Why Investors Want Alternative Data Banks and Tech Firms Battle Over Something Akin to Gold: Your Data...

Published: December 5, 2017 by Guest Contributor

Everyone loves a story.  Correction, everyone loves a GOOD story. A customer journey map is a fantastic tool to help you understand your customer’s...

Published: October 3, 2017 by Colleen Rose

It should come as no surprise that the process of trying to collect on past-due accounts has been evolving. We’ve seen the migration from...

Published: September 20, 2017 by Guest Contributor

We regularly hear from clients that charge-offs are increasing and they’re struggling to keep up with the credit loss. Many clients use the same...

Published: September 5, 2017 by Steve Platt

Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...

Published: June 23, 2017 by Kerry Rivera