The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the...

Published: February 12, 2024 by Kirsten Von Busch

Are you ready to talk football? And read some Taylor Swift puns? And hear about a big automotive ad measurement success story? ‘Don’t Blame...

Published: February 6, 2024 by Kirsten Von Busch

Auto dealerships may sell dreams of open roads and freedom, but unfortunately, they also attract a different kind of customer: the identity thief. With...

Published: February 2, 2024 by Kelly Lawson

According to Experian’s Automotive Consumer Trends Report: Q3 2023, CUVs accounted for 48.3% of new retail registrations and SUVs comprised 1...

Published: January 9, 2024 by Kirsten Von Busch

As vehicle inventory continues to restore post-pandemic, data through the third quarter of 2023 showed new vehicle registrations are on the rise again—a positive...

Published: December 21, 2023 by Marty Miller

Vehicles with recalls are on the road. In fact, as of July 2023, there were over 15M vehicles on the road in the United...

Published: December 19, 2023 by Kirsten Von Busch

According to Experian’s State of the Automotive Finance Market Report: Q3 2023, the average new vehicle loan amount decreased to $40,184, from $41,543 in Q3 2022...

Published: December 4, 2023 by Melinda Zabritski

Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...

Published: November 14, 2023 by Kirsten Von Busch

Experian Automotive has updated our Electric Vehicles 2022 Year-in-Review Infographic Report with new 2023 Half-Year insights. In the previous report, we shared that over...

Published: November 1, 2023 by Kirsten Von Busch

The 2023 hurricane season is upon us. This year, over 21 named storms were predicted for this year, and we have already seen storms...

Published: October 16, 2023 by Kirsten Von Busch

Electric vehicles (EVs) are sustaining prominence throughout the automotive industry, and data from the second quarter of 2023 shows registrations are still on the...

Published: October 3, 2023 by Kirsten Von Busch

The deprecation of third-party cookies is one of the biggest changes to the automotive digital marketing landscape in recent years. Third-party cookies have long...

Published: September 28, 2023 by Kelly Lawson

In a recent episode of the Used Car Dealer Podcast, host Zach Klempf, sat down with Jim Maguire, Experian’s senior director of product marketing...

Published: August 28, 2023 by James Maguire

We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...

Published: August 7, 2023 by Kirsten Von Busch

According to Experian’s State of the Automotive Finance Market Report: Q1 2023, the average interest rate for a new vehicle increased to 6... Published: June 5, 2023 by Melinda Zabritski