A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...

Published: May 9, 2023 by Kelly Lawson

Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...

Published: April 7, 2023 by Kelly Lawson

Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...

Published: March 23, 2023 by Kirsten Von Busch

Experian’s State of the Automotive Finance Market Report: Q4 2022 found that the year-over-year (YOY) average new loan amount increased 4.04%, a smaller growth...

Published: March 15, 2023 by Melinda Zabritski

Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in...

Published: February 16, 2023 by Kirsten Von Busch

In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history...

Published: February 15, 2023 by Kelly Lawson

To help the industry better understand the widespread growth, ahead of the show we compiled an Auto Finance Year-in-Review report to break down all...

Published: February 14, 2023 by Melinda Zabritski

In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar. Manufacturers are rapidly...

Published: January 24, 2023 by Trish Radaj

Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...

Published: January 9, 2023 by Kirsten Von Busch

According to Experian’s Automotive Market Trends Report: Q3 2022, new vehicle registrations were down 16.4%, going from 12.2 million through Q3 2021 to 10.2...

Published: January 9, 2023 by Marty Miller

Experian’s State of the Automotive Finance Market Report: Q3 2022 found that consumers with credit scores between 300 and 660—also considered as the nonprime...

Published: December 6, 2022 by Melinda Zabritski

In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...

Published: November 21, 2022 by Kirsten Von Busch

New EV registrations have increased almost 60% since this time last year—and while gasoline vehicles continue to dominate the market, data shows new gasoline...

Published: November 15, 2022 by Marty Miller

According to Experian’s Automotive Consumer Trends Report: Q2 2022, EVs comprised more than 1.7 million vehicles in operation throughout the US, quite a jump...

Published: November 2, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

Published: October 13, 2022 by Kirsten Von Busch