Automotive Blog
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
Welcome to the Experian Automotive Blog. Keep current on best practices and trending topics for the Auto industry.
The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...
At Experian, we like to share success stories with automotive professionals—especially when it relates to one of our solutions—AutoCheck! Below is a case study...
It’s that time of year. All my tax documents are rolling in and I know I need to start working on my taxes. Like...
While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this......
We conducted a study of thousands of online listings to better understand what details are crucial for VDPs, which Kirsten Von Busch will be...
Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...
According to Experian’s State of Automotive Finance Market: Q3 2021 report, leasing comprised 24.03% of new vehicle financing in Q3 2...
As we head into 2022 there continues to be heightened interest in auto auctions. Experian has observed a little cooling in auction activity in...
In Q3 2021, the average new vehicle loan amount increased 8.5% year-over-year, while the average used vehicle loan jumped more than 20% year-over...
Successful salespeople know that their busiest time is never when they are selling a lot of cars. They are way busier when they are...
There are over 280M cars and light duty trucks on the road and over 25% have at least one open recall. Do you know...
While dealers wait out the chip shortage, many are looking for new revenue streams and creative ways to maintain profit levels. Dealers understand that...
As more consumers turn to the internet to research and purchase preowned vehicles, dealers have focused marketing efforts to the online marketplace to get...
In Experian’s Automotive Market Trends Review: Q2 2021, we looked at the data to better understand EV and internal combustion engine registration t...
Although 2021’s continued focus is Americans learning to co-exist with COVID-19, automotive manufacturers and dealers will likely remember 2021 as the year of the...