Industries
To reach customers in our modern, diverse communications landscape, it’s not enough to send out one-size-fits-all marketing messages. Today’s consumers value and continue to...
A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...
In previous posts, I’ve explored the potential ramifications of the end of the Public Health Emergency (PHE) and how it will impact agency plans...
Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...
The rise of the digital channel lead to a rise in new types of fraud – like cryptocurrency and buy now, pay later scams....
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...
BNPL is a misunderstood form of credit. In fact, many consumers are unaware that it is credit at all and view it simply as...
It’s easy to ignore a phone call—especially from an unknown number—or delete an email without looking past the subject line. Even physical letters get...
Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...
Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...
There’s an undeniable link between economic and fraud trends. During times of economic stress, fraudsters engage in activities specifically designed to target strained consumers...
A data-driven customer experience certainly has a nice ring, but can your organization deliver on the promise? What we’re really getting at is whether...
Experian’s State of the Automotive Finance Market Report: Q4 2022 found that the year-over-year (YOY) average new loan amount increased 4.04%, a smaller growth...
What Is Identity Proofing? Identity proofing, authentication and management are becoming increasingly complex and essential aspects of running a successful enterprise. Organizations need to...
Many organizations commit to diversity, equity, and inclusion (DEI) policies and practices to build a more diverse and just workplace. Organizations that live by...