Industries
Consumers and businesses alike have been hyper-focused on all things data over the past several months. From the headlines surrounding social media privacy, to...
Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...
The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...
With delinquencies on the rise, financial institutions are looking for new tools to evaluate and improve the financial lives of customers and members. As...
The second full day of Experian Vision 2018 kicked off with an inspirational message from keynote speakers Capt. Mark Kelly and Former Congresswomen Gabby...
When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...
Alternative credit data. Enhanced digital credit marketing. Faster, integrated decisioning. Fraud and identity protections. The latest in technology innovation. These were the themes Craig...
The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...
Experian’s annual Vision Conference kicks off on Sunday to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders...
When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...
Hispanics are not only the fastest growing minority in the United States, but according to the Hispanic Wealth Project’s (HWP) 2017 State of Hispanic...
Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...
In my first blog post on the topic of customer segmentation, I shared with readers that segmentation is the process of dividing customers or...
Marketers are keenly aware of how important it is to “Know thy customer.” Yet customer knowledge isn’t restricted to the marketing-savvy. It’s also essential...
In the credit game, the space is deep and diverse. From super prime to prime to subprime consumers, there is much to be learned...