Automotive Marketing
With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...
As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...
Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...
The State of the Automotive Finance Market: Q4 2021 report broke down alternative fuel financing trends—specifically how electric vehicle (EV) financing doubled y...
The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...
While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this......
We conducted a study of thousands of online listings to better understand what details are crucial for VDPs, which Kirsten Von Busch will be...
Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...
Successful salespeople know that their busiest time is never when they are selling a lot of cars. They are way busier when they are...
While dealers wait out the chip shortage, many are looking for new revenue streams and creative ways to maintain profit levels. Dealers understand that...
As more consumers turn to the internet to research and purchase preowned vehicles, dealers have focused marketing efforts to the online marketplace to get...
In Experian’s Automotive Market Trends Review: Q2 2021, we looked at the data to better understand EV and internal combustion engine registration t...
Although 2021’s continued focus is Americans learning to co-exist with COVID-19, automotive manufacturers and dealers will likely remember 2021 as the year of the...
When we look at how automotive manufacturers and dealers have marketed vehicles over the last few decades, we can see how through every decade,...
Your local auto market changes every day. Today’s challenge is securing the inventory needed to keep new and repeat customers coming in the door....