Automotive Marketing

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The automotive finance market is beginning to level out to pre-pandemic trends in Q2...

Published: August 31, 2021 by Melinda Zabritski

I woke up early this morning to get my run in on the treadmill before starting my day. As I listened to music on...

Published: August 9, 2021 by Kelly Lawson

AutoCheck Buyback Protection is a policy that will compensate a consumer by buying back their vehicle under certain...

Published: March 22, 2021 by Kirsten Von Busch

Experian Automotive Market Insights dashboard provides a variety of insights to help dealers tackle their biggest...

Published: January 26, 2021 by Guest Contributor

Leveraging data to eliminate wasted ad spend will set your dealership up for success in the new year....

Published: December 7, 2020 by Guest Contributor

In late September, California announced a new requirement for the sale of all new passenger vehicles to be zero-emission by 2035. While that’s still...

Published: November 9, 2020 by Guest Contributor

While the automotive industry initially took a hit at the onset of COVID-19, things are beginning to rebound. New vehicle registrations are still down...

Published: October 29, 2020 by Guest Contributor

Consumers are taking advantage of new car incentives, low interest rates and longer-term loans in order to ensure that their vehicle purchase is manageable.......

Published: September 23, 2020 by Melinda Zabritski

Staying ahead of the trends and adjusting will support sales growth, while also supporting consumers as they begin to recover from the impact of......

Published: September 17, 2020 by Guest Contributor

The early assessment for the automotive industry is that despite significant challenges at the onset of the pandemic, the industry continues to...

Published: August 17, 2020 by Melinda Zabritski

Consumer sentiment can help automotive marketers create a more human connection with...

Published: July 28, 2020 by Guest Contributor

Experian recently released its Q1 2020 Market Trends report, which provides insights about the vehicles on the road and the most popular vehicle... Published: July 21, 2020 by Guest Contributor

Origination data from April and May provide some insight into the more immediate effects of the pandemic on the automotive...

Published: July 20, 2020 by Melinda Zabritski

In Q1 2020, 30-day delinquencies decreased from 1.98 percent in Q1 2019 to 1.93 percent, while 60-day delinquencies dropped from 0.68 percent to... Published: June 15, 2020 by Melinda Zabritski

The largest industry disruptor was a surprise to everyone. Where bets may have been placed on digital transformation, automated decisioning, or better omnichannel programs,...

Published: May 26, 2020 by Stefani Wendel

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