Customer Targeting & Segmentation
Do you know where your customers stand? Not literally, of course, but do you know how recent macroeconomic changes and their personal circumstances are...
Getting customers to respond to your credit offers can be difficult. With the advent of artificial intelligence (AI) and machine learning (ML), optimizing credit...
“Learn how to learn.” One of Zack Kass’, AI futurist and one of the keynote speakers at Vision 2024, takeaways readily embodies a sentiment...
Click here to watch our recent webinar on first-time homebuyers. The younger generations comprise nearly 70% of first-time homebuyers, according to recent Experian Mortgage...
Current economic conditions present genuine challenges for mortgage lenders. In this environment, first-time homebuyers offer exciting, perhaps unexpected, business growth potential. Market uncertainties have...
This article was updated on March 12, 2024. The number of decisions that a business must make in the marketing space is on the...
This article was updated on March 6, 2024. Advances in analytics and modeling are making credit risk decisioning more efficient and precise. And while...
This article was updated on February 21, 2024. With the rise of technology and data analytics in the financial industry today, it’s no longer...
This article was updated on February 13, 2024. Traditional credit data has long been a reliable source for measuring consumers’ creditworthiness. While that’s not...
This article was updated on January 23, 2024. Sometimes you have to break from tradition and look to modern solutions to address modern problems....
While today’s consumers expect a smooth, frictionless digital experience, many financial institutions still rely on outdated technology and manual reviews to acquire new customers....
Well-designed underwriting strategies are critical to creating more value out of your member relationships and driving growth for your business. But what makes an...
Growing deposits from existing customers and members is an ongoing priority for banks and credit unions. However, it can be challenging to identify the...
This article was updated on September 8, 2023. Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite...
Americans swipe, tap or insert their debit and credit cards at supermarkets, gas stations, restaurants, hotels and ATMs, conducting more than 74 million daily...