Customer Targeting & Segmentation
When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...
Looking to score more consumers, but worried about increased risk? A recent VantageScore® LLC study found that consumers rendered “unscoreable” by commonly used credit...
2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...
It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for...
The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...
Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in...
A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights...
All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...
Experian cited in Mobile Fraud Management Solutions report from Forrester as having the most capabilities and one of the highest estimated revenues in total...
False declines are often unwarranted and occur due to lack of customer information Have you ever been shopping online, excited to get your hands...
It’s impossible to capture all of the insights and learnings of 36 breakout sessions and several keynote addresses in one post, but let’s summarize...
Television had its Twilight Zone, the Emmy-winning anthology series featuring tales rich in fantasy, morality and irony. Today’s economy has its own Twilight Zone....
Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their...
Best practices and innovative strategies for banking to millennials Before we begin, a disclaimer: Banking to millennials is a long-term strategy. Many marketing campaigns...
Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...