Customer Targeting & Segmentation
Loyalty fraud and the customer experience Criminals continue to amaze me. Not surprise me, but amaze me with their ingenuity. I previously wrote about...
For marketers, the start of a new year is an opportunity to look ahead....
Payments and the Internet of things has been colliding for a while now – and it surfaced again recently with Mastercard announcing that it is...
With Black Friday quickly approaching, a recent Experian study shows online Black Friday searches are already tracking ahead of last year. This October, the...
While marketers typically begin deploying Halloween emails in September, last-minute mailings receive the highest response....
With the holidays around the corner, retailers are getting ready to release their holiday...
While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged...
According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...
Customer experience strategies for success Sometimes it’s easier to describe something as the opposite of something else. Being “anti-” something can communicate something meaningful....
The availability and opportunities for customers to conduct business through mobile devices continues to multiply, challenging organizations to protect customers without impacting their experience....
Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people...
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...
41st Parameter, a part of Experian, surveyed 250 marketers to understand the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The...
Through all the rather “invented conflict” of MCX vs Apple Pay by the tech media these last few weeks – very little diligence was...
More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I...