Customer Targeting & Segmentation
This article was updated on August 24, 2023. The continuous shift to digital has made a tremendous impact on consumer preferences and behaviors, with...
In today’s changing economy, banks of all sizes are growing more budget conscious, leading many to pull back on their credit marketing spend. But...
Credit portfolio management has often involved navigating uncertainty, but some periods are more extreme than others. With the right data and analytics you can...
On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital...
To reach customers in our modern, diverse communications landscape, it’s not enough to send out one-size-fits-all marketing messages. Today’s consumers value and continue to...
Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...
A data-driven customer experience certainly has a nice ring, but can your organization deliver on the promise? What we’re really getting at is whether...
In a dynamic, consumer-driven market, speed and agility are essential to providing seamless customer experiences. However, many financial institutions are still relying on legacy...
With the new year comes new goals, new accomplishments and new opportunities. And while new things are often associated with growth and success, nurturing...
Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this,...
For a credit prescreen marketing campaign to be successful, financial institutions must first define their target audience. But just because you’ve identified your ideal...
From chatbots to image generators, artificial intelligence (AI) has captured consumers’ attention and spurred joy — and sometimes a little fear. It’s not too...
Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...
With an abundance of loan options in today’s market, retaining customers can be challenging for banks and credit unions, especially small or regional institutions....