Customer Targeting & Segmentation

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Financial institutions have gone through a whirlwind in the last few years, with the pandemic forcing many to undergo digital transformations. More recently, rising...

Published: December 8, 2022 by Guest Contributor

Today’s changing economy is directly impacting consumers’ financial behaviors, with some individuals doing well and some showing signs of payment stress. And while these...

Published: November 14, 2022 by Theresa Nguyen

With consumers having more credit options than ever before, it’s imperative for lenders to get their message in front of ideal customers at the...

Published: October 10, 2022 by Theresa Nguyen

Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...

Published: September 26, 2022 by Theresa Nguyen

Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

Published: September 23, 2022 by Kirsten Von Busch

Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only...

Published: August 22, 2022 by Theresa Nguyen

From desktops and laptops to smartphones and tablets, consumers leverage multiple devices when engaging with businesses. For financial institutions, it’s important to identify and...

Published: August 16, 2022 by Theresa Nguyen

To drive profitable growth and customer retention in today’s highly competitive landscape, businesses must create long-term value for consumers, starting with their initial engagement....

Published: June 28, 2022 by Theresa Nguyen

“Businesses are managing vast and growing amounts of consumer data – all while ensuring consumers’ privacy and complying with complex government regulations.” This is...

Published: June 27, 2022 by Stefani Wendel

These days, the call for financial inclusion is being answered by a disruptive force of new financial products and services. From fintech to storied institutional players,...

Published: June 23, 2022 by Guest Contributor

Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

Published: May 18, 2022 by Kirsten Von Busch

From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...

Published: May 17, 2022 by Theresa Nguyen

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

Published: May 3, 2022 by Kirsten Von Busch

Experian recently announced Experian Identity and published an advertorial in American Banker outlining the integrated approach to identity that recognizes the full breadth of...

Published: April 27, 2022 by Stefani Wendel

The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...

Published: April 26, 2022 by Theresa Nguyen

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