Data & Analytics
According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...
By: Barbara Rivera Every day, 2.5 quintillion bytes of data are created – in fact, 90% of the world’s data was created in only...
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...
According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......
According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...
As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...
According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...
Using a risk model based on older data can result in reduced predictive...
The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...
As we prepare to attend next week’s FS-ISAC & BITS Summitwe know that the financial services industry is abuzz about massive losses from the...
By: Wendy Greenawalt On any given day, US credit bureaus contain consumer trade data on approximately four billion trades. Interpreting data and defining how...