Data & Analytics
Last month my blog discussed how Building the Perfect Audience is Like Building the Perfect Burger! It was National Hamburger Month, so it seemed...
Credit reports and conventional credit scores give lenders a strong starting point for evaluating applicants and managing risk. But today’s competitive environment often requires...
Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...
From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...
Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...
Cryptocurrency scams are on the rise as digital currencies gain popularity. The decentralized nature of these currencies makes them equally attractive to both legitimate...
With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...
The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...
It’s one thing to make a corporate commitment to financial inclusion, but quite another to set specific goals and measure outcomes. What goals should...
“I saw an opportunity to create change instead of asking for it.” Day 2 was charged up with new technology; new ideas; and new,...
“Disruption has caused enormous amounts of innovation,” said Jennifer Schulz, CEO of Experian, North America. “We must continue to be the disruptors in our...
Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card...
Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...
Experian’s in-person Vision conference returns next Monday, April 11 in Los Angeles, Calif. The event is known for premier thought leadership, net-new insights and...
For decades, the credit scoring system has relied on traditional data that only examines existing credit captured on a credit report – such as...