HELOC originations continued to benefit from the real-estate recovery and consumer desire to tap into available equity. According to the latest Experian–Oliver Wyman Market Intelligence Report, HELOC originations totaled $37.7 billion during Q1 2016 — an increase of 14% over Q1 2015.
As HELOC originations continue their growth trend, lenders can stay ahead of the competition by using advanced analytics to target the right customers and increase profitability.