Spending on debit and prepaid cards in the United States topped $2 trillion in 2011, with 75 percent of this purchase volume being non-ATM transactions. The evolution of marketing knowledge and tactics for the U.S. debit card market can be applied to other countries migrating payment from cash to noncash transactions.
Download a copy of our most recent research paper for a retail banking road map to increase debit card usage, Applied U.S. debit card marketing tactics to the Russian Federation market.