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A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...

Published: May 9, 2023 by Kelly Lawson

In previous posts, I’ve explored the potential ramifications of the end of the Public Health Emergency (PHE) and how it will impact agency plans...

Published: May 2, 2023 by Eric Thompson

The science of turning historical data into actionable insights is far from magic. And while organizations have successfully used predictive analytics for years, we’re...

Published: April 27, 2023 by Julie Lee

Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...

Published: April 24, 2023 by Theresa Nguyen

The rise of the digital channel lead to a rise in new types of fraud – like cryptocurrency and buy now, pay later scams....

Published: April 19, 2023 by Guest Contributor

 With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...

Published: April 18, 2023 by Laura Burrows

BNPL is a misunderstood form of credit. In fact, many consumers are unaware that it is credit at all and view it simply as...

Published: April 13, 2023 by Kim Le

It’s easy to ignore a phone call—especially from an unknown number—or delete an email without looking past the subject line. Even physical letters get...

Published: April 12, 2023 by Laura Burrows

Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...

Published: April 7, 2023 by Kelly Lawson

Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...

Published: March 23, 2023 by Kirsten Von Busch

There’s an undeniable link between economic and fraud trends. During times of economic stress, fraudsters engage in activities specifically designed to target strained consumers...

Published: March 22, 2023 by Guest Contributor

A data-driven customer experience certainly has a nice ring, but can your organization deliver on the promise? What we’re really getting at is whether...

Published: March 16, 2023 by Theresa Nguyen

Experian’s State of the Automotive Finance Market Report: Q4 2022 found that the year-over-year (YOY) average new loan amount increased 4.04%, a smaller growth...

Published: March 15, 2023 by Melinda Zabritski

What Is Identity Proofing? Identity proofing, authentication and management are becoming increasingly complex and essential aspects of running a successful enterprise. Organizations need to...

Published: March 13, 2023 by Guest Contributor

Many organizations commit to diversity, equity, and inclusion (DEI) policies and practices to build a more diverse and just workplace. Organizations that  live by...

Published: March 9, 2023 by Corliss Hill

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