Recent statistics certainly illustrate why many renters are feeling anxious lately. More than 40% of renter households in the U.S. — that’s 19 million households — spent more than 30% of their total income on housing costs during the 2017–2021 period, according to the U.S. Census Bureau’s new American Community Survey (ACS). Households that spend more than 30% of their income on housing costs — including rent or mortgage payments, utilities, and other fees — are considered “housing cost burdened” by the U.S. Department of Housing and Urban Development. Digging a little deeper, nearly 8% of the nation’s 3,143 counties had a median housing cost ratio for renters above 30% during the five-year period, according to ACS, and nearly a third of all U.S. renters lived in these counties. Unsurprisingly, 60% of Americans say they’re “very concerned” about the cost of housing, according to the Pew Research Center. The financial plight of renters today underscores the importance of incorporating renter payment history into screening efforts. It also indicates why reporting positive rent payments to credit bureaus can be such a powerful amenity. Rental data: The key to optimizing the screening process Simply put, a screening process that includes an applicant’s rental payment history provides a more comprehensive understanding of their risk profile and likelihood of paying rent on time and in full. That’s especially critical in an environment when paying rent can be something of a financial burden for many. Wouldn’t an apartment manager want to make a leasing decision by taking into consideration every possible bit of relevant data, especially the most relevant data available — rental payment history? Credit scores are often at the heart of an operator’s screening process. A credit score can give a very general sense of the risk posed by a prospect, but it doesn't provide crystal-clear insight into the likelihood of an applicant paying their rent on time and in full. Even people who are financially responsible and diligent about paying their rent can find themselves with less-than-ideal credit scores. Maybe they were injured in an accident, came down with a serious illness or lost their job, and then suffered a host of financial consequences that harmed their credit score. It can't be assumed people who have been through these situations won't pay their rent on time. At the same time, especially given the burden rent payments pose for many renters, reporting positive payments to credit bureaus can serve as an effective way to attract residents. Unfortunately, unlike homeowners, apartment residents traditionally have not seen a positive impact on their credit reports for making their rent payments on time and in full, even though these payments can very large and usually make up their largest monthly expense. Rental reporting According to the Credit Builders Alliance (CBA), renters are seven times more likely to be credit invisible — meaning they lack enough credit history to generate a credit score — when compared to homeowners. But by reporting their on-time rent payments to credit bureaus, apartment communities can help renters build their credit histories, which can make it easier for them to do things such as secure a car loan or credit card — and to do so at favorable interest rates. Additionally, rent reporting gives residents a strong incentive to pay their rent on time and in full. And it can provide apartment communities with a competitive advantage since this financial amenity is not widespread throughout the rental-housing industry. The data is clear: this is a challenging time for many renters. But by making rental payment histories part of their screening, operators can minimize their risk. And by reporting positive rental payments, they can attract residents and help them build a better financial future. To learn more about Experian’s largest rental payment database and how to start reporting with us, visit us online. Experian RentBureau™

In a dynamic, consumer-driven market, speed and agility are essential to providing seamless customer experiences. However, many financial institutions are still relying on legacy processes and systems to acquire new customers, leading to slow decision-making and significant customer dropout. Experian surveyed over 6,000 consumers and 1,800 businesses worldwide to gain insights into the latest digital consumer trends and key business priorities. Here are some findings to consider if you’re looking to refine your customer acquisition strategy: 40% of businesses consider investing in more digital and automated operations a priority. From application processing to identity verification, many lenders are still performing customer onboarding tasks manually. To increase efficiency and digital acquisition, forward-thinking businesses are focusing on flexible, data-driven technologies that enable centralized, automated, and scalable decision-making. 58% of consumers don’t feel that businesses completely meet their digital online experience. With today’s consumers expecting instant responses, lenders must ensure they’re providing quick and seamless credit application experiences. A nimble decisioning platform can help by providing lenders with greater visibility into consumers through automated data connectivity, allowing them to drive faster, more informed decisions digitally. For more consumer and business trends, download our infographic and check out our customer acquisition solution to learn how to optimize your customer acquisition strategy. Access infographic Power your customer acquisition process

As economic conditions shift and consumer behavior fluctuates, first- and third-party debt collectors must adapt to continually maintain effective debt collection strategies. In this article, we explore collections best practices that can empower collectors to improve operational efficiency, better prioritize accounts and enhance customer interactions, all while ensuring compliance with changing regulations. Best practices for improving your collection efforts 1. Implement a data-driven collection strategy Many collectors are already using artificial intelligence (AI) and machine learning (ML) to gain a more complete view of their consumers, segment accounts and create data-driven prioritization strategies. The data-backed approach is clearly a trend that's going to stick. But access to better (i.e., more robust and hygienic) data and debt collection analytics will distinguish the top performers.You can use traditional credit data, alternative credit data, third-party data and advanced analytics to more precisely segment consumers based on their behavior and financial situation — and to determine their propensity to pay. Supplementary data sources can also help with verifying consumers' current contact information and improving your right-party contact rates.Cloud-based platforms and access to various data sources give debt collectors real-time insights. Quickly identifying consumers who may be stretched thin or trending in the wrong direction allows you to proactively reach out with an appropriate pre-collection plan.And for consumers who are already delinquent, the more precise segmentation and tracking can help you determine the best contact channels, times and personalized treatments. For instance, you could optimize outreach based on specific account details (rather than general time-based metrics) and offer payment plans that the customer can likely afford. 2. Use technology to maximize your resources Data-driven prioritization strategies can help you determine who to contact, how to contact them and the treatment options you offer. But you may need to invest in technology to efficiently execute these findings. Although budgets may be limited, the investment in debt recovery tools can be important for handling rising account volumes without increasing headcount. Some opportunities include: Automate processes and outreach: Look for opportunities to automate tasks, particularly monotonous tasks, to reduce errors and free up your agents' time to focus on more valuable work. You could also use automated messages, texts, chatbots and virtual negotiators with consumers who will likely respond well to these types of outreaches. Establish self-service platforms: Create self-service platforms that give consumers the ability to choose how and when to make a payment. This can be especially effective when you can accurately segment consumers based on the likelihood that they'll self-cure and then automate your outreach to that segment. Keep consumer data up to date: Have systems in place that will automatically verify and update consumers' contact information, preferences and previous collection attempts. Reprioritize old accounts based on significant changes: Tools like Experian's Collection Triggers℠ allow you to monitor accounts and automatically get alerted when consumers experience a significant change, such as a new job, that could prompt you to put their account back into your queue. 3. Prioritize customer experience In some ways, debt collectors today often work like marketers by embracing digital debt collection and a customer-first philosophy to improve the consumers' experiences. Your investment in technology goes together with this approach. You'll be able to better predict and track consumers' preferences and offer self-cure options for people who don't want to speak directly with an agent. You also may need to review your regular onboarding and training programs. Teaching your call center agents to use empathy-based communication techniques and work as a partner with consumers to find a viable payment plan can take time. But the approach can help you build trust and improve customer lifetime value. 4. Continue to carefully monitor regulatory requirements Keeping up with regulatory requirements is a perennial necessity for collectors, and you'll need to consider how to stay compliant while adding new communications channels and storing consumer data. For example, make sure there are “clear and conspicuous" opt-out notices in your electronic communications and that your systems can track which channels consumers opt out of and their electronic addresses.1In some cases, the customer-first approach may help minimize regulatory risks, as you'll be training agents to listen to consumers and act in their interest. Similarly, data-driven optimizations can help you increase collections with fewer contacts.WATCH: Explore credit union collection trends and successful account management strategies. Partner with a top provider to achieve success Experian has partnered with many debt collectors to help them overcome challenges and increase recovery rates. There are multiple solutions available that you can use to improve your workflow: TrueTrace™ and TrueTrace Live™: Leverage access to the consumer credit database that has information on over 245 million consumers, and additional alternative databases, to maintain current addresses and phone numbers. PriorityScore for Collections ℠ Know which accounts you should focus on with over 60 industry-specific debt recovery scores. You can choose to prioritize based on likelihood to pay or expected recovery amount. Collection Triggers℠: Daily customer monitoring can tell you when it's time to approach a consumer based on life events, such as new employment or recent credit inquiries. Phone Number ID™ with Contact Monitor™: Increase right-party contact rates and avoid Telephone Consumer Protection Act (TCPA) violations with real-time phone ownership and type monitoring from over 5,000 local exchange carriers. Experian's PowerCurve® Collections and Experian® Optimize solutions also make AI-driven automated systems accessible to debt collectors that previously couldn't afford such advanced capabilities. Building on Experian's access to many sources of credit and non-credit data, these solutions can help you design debt collection strategies, predict consumer behavior and automate decisioning.Learn more about Experian's debt collection solutions. Learn more This article includes content created by an AI language model and is intended to provide general information.

"Out with the old and in with the new" is often used when talking about a fresh start or change we make in life, such as getting a new job, breaking bad habits or making room in our closets for a new wardrobe. But the saying doesn't exactly hold true in terms of business growth. While acquiring new customers is critical, increasing customer retention rates by just 5% can increase profits by up to 95%.1 So, what can your organization do to improve customer retention? Here are three quick tips: Stay informed Keeping up with your customers’ changing interests, behaviors and life events enables you to identify retention opportunities and create personalized credit marketing campaigns. Are they new homeowners? Or likely to purchase a vehicle within the next five months? With a comprehensive consumer database, like Experian’s ConsumerView®, you can gain granular insights into who your customers are, what they do and even what they will potentially do. To further stay informed, you can also leverage Retention TriggersSM, which alert you of your customers changing credit needs, including when they shop for new credit, open a new trade or list their property. This way, you can respond with immediate and relevant retention offers. Be more than a business – be human Gen Z's spending power is projected to reach $12 trillion by 2030, and with 67% looking for a trusted source of personal finance information,2 financial institutions have an opportunity to build lifetime loyalty now by serving as their trusted financial partners and advisors. To do this, you can offer credit education tools and programs that empower your Gen Z customers to make smarter financial decisions. By providing them with educational resources, your younger customers will learn how to strengthen their financial profiles while continuing to trust and lean on your organization for their credit needs. Think outside the mailbox While direct mail is still an effective way to reach consumers, forward-thinking lenders are now also meeting their customers online. To ensure you’re getting in front of your customers where they spend most of their time, consider leveraging digital channels, such as email or mobile applications, when presenting and re-presenting credit offers. This is important as companies with omnichannel customer engagement strategies retain on average 89% of their customers compared to 33% of retention rates for companies with weak omnichannel strategies. Importance of customer retention Rather than centering most of your growth initiatives around customer acquisition, your organization should focus on holding on to your most profitable customers. To learn more about how your organization can develop an effective customer retention strategy, explore our marketing solutions. Increase customer retention today 1How investing in cardholder retention drives portfolio growth, Visa. 2Experian survey, 2023.

Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in the third quarter of 2022. Experian’s Automotive Consumer Trends Report: Q3 2022 took a deeper dive into pickup trucks and found they accounted for 20.4% of new retail vehicle registrations, increasing from 16% in Q3 2021 and surpassing sedans (16.5%) and SUVs (11.4%). The growth in pickup truck popularity is partially due to their functionality and towing capabilities, among other features that smaller vehicles may not offer. As more consumers continue to be drawn to pickup trucks, it’s important for automotive professionals to not oversimplify by grouping potential shoppers together, but instead, dive into the data to understand the current trends, such as who is buying and the type of truck segments they may be interested in. Breaking down pickup truck registration trends by generation When looking at who is in the market for a pickup truck, data shows Gen X made up the largest percentage of buyers in Q3 2022, comprising 34.6%, with Baby Boomers coming in at 28.3%, and Millennials not too far behind at 25.2% this quarter. Knowing who is making up majority of the pickup truck registrations and the types of trucks they are looking for goes hand-in-hand when automotive professionals are searching for ways to market strategically and ensure they are reaching the right audience. For instance, in Q3 2022, 43.1% of Gen X buyers opted for a full-size luxury truck, such as the Rivian R1T, while 35.7% preferred a full-size truck, such as the Ford F-150, and 32.9% bought a midsize truck, such as the Toyota Tacoma. By comparison, 20.4% of Baby Boomers bought a full-size luxury truck in Q3 2022, 27% chose a full-size truck, and 30.7% opted for a midsize truck. Data shows Millennials preferred a full-size luxury truck over any other type—coming in at 30.6%, while 26% opted for a full-size truck, and 23.3% bought a midsize truck. As consumer preference continues to shift throughout the automotive industry, analyzing and leveraging data will allow professionals to properly assist consumers when looking for a vehicle that fits their needs, as well as stay up-to-date on the current trends. To learn more about pickup trucks and other consumer trends, watch the entire Automotive Consumer Trends Report: Q3 2022 webinar.

In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history report. As competition for used vehicles remains high, dealers must make quick decisions on whether to acquire a potential vehicle. Whether you need to evaluate a trade-in or want to make a flat-out offer on a vehicle, quickly accessing the vehicle’s history is only the first step. We’ve made it even easier for you to get key information in our newly designed report.                               We are confident that the newly designed report will continue to help dealers better manage risk and confidently buy and sell the right vehicles.Did you know?• AutoCheck has data from over 95% of U.S. auction houses with 99.82% manufacturer coverage of open recall data for vehicles on the road • Experian aggregates and analyzes tens of thousands of distinct accident sources; many provided only to AutoCheck • AutoCheck has exclusive Auction Announcement data for up to 2.7% of vehicles in operation (that have been to an auction)• We’re the only VHR provider integrated on all the top consumer vehicle shopping sitesHow AutoCheck can help improve your business You may also be interested in learning how AutoCheck VHRs can improve your business by reading Vehicle Detail Pages with a Free VHR Have Higher Lead and Sale Conversion Rates or how we helped a large insurance company better manage risk in our case study, LexisNexis Helps Manage Risk for National Insurance Company. Learn more about the benefits of becoming an AutoCheck subscriber.

To help the industry better understand the widespread growth, ahead of the show we compiled an Auto Finance Year-in-Review report to break down all things EV—from financing trends to vehicle segments and more.

The economic volatility of the last several years has left local, state, and even federal budgets tighter than usual, meaning agencies must collect every dollar owed and do it efficiently. So how do agencies continue to deliver the services citizens expect and have given their tax dollars to support? It starts with an efficient, effective collections strategy. The need for collections An important source of revenue for many government agencies is overdue obligations. These might include: Business, personal, and property taxesChild supportFinesCourt fees By collecting on these obligations – and doing so efficiently – agencies can better fund themselves to serve their citizens. Debt collections process While many agencies are, at least initially, responsible for their debt management efforts, there are many layers to the collections process. Step 1: The agency manages the collections process independently (manually or automatically). Step 2: The Bureau of Fiscal Service takes over servicing delinquent debts and work with the debtor to pay it, suspend it, or end collections efforts. Step 3: The debt may be sent to a Private Collection Agency (PCA). Better collections with better data To collect effectively, agencies need to prioritize and streamline debt assessment and collection, which starts with better data. First, better data – like the data provided via skip tracing – enables better management of data surrounding moves, name changes, changes in marital status, and more, all of which makes for better collections efforts. Second is prioritizing collections efforts to focus on those citizens with the best ability to repay, making the most of existing resources and leveraging automated tools where available. Third is keeping collections efforts compliant with all rules and regulations, which is made easier with the right partner. How Experian can help Experian assists organizations of all shapes and sizes to monitor, segment, and prioritize receivable accounts. We leverage timely and relevant information for greater insight into skip tracing, identify the best times for collections efforts, and monitor, measure, test, and refine strategies to maximize results. To learn more about how Experian can help your agency maximize your collections efforts, visit us or request a call. Learn more

Believe it or not, 2023 is underway, and the new year could prove to be a challenging one for apartment operators in certain ways. In 2021 and into the beginning of 2022, demand for apartment rentals approached record levels, which shrunk vacancy rates and increased monthly rents. The rest of the year remained stagnant while other regions saw some decline, but inflation and other economic factors have many apartment communities confronted with labor shortages, and other challenges which can certainly make leasing and operating properties difficult. Against that backdrop, here are some of the technologies and solutions operators should consider for optimizing their success and efficiencies in 2023 and beyond. Tools that allow prospective residents to have a fully digital and contactless leasing experience — During the pandemic, many operators rushed to implement virtual tours, onsite self-guided tours and other solutions that allowed prospects to apply for and finalize their leases remotely. Prospective renters have undoubtedly grown fond of navigating the leasing process from their homes and taking self-guided tours when onsite, and the demand for digital solutions will surely continue even after COVID distancing is no longer a factor. Therefore, apartment owners and operators should think of these capabilities as long-term investments and always seek ways to optimize the digital leasing experience they provide. Along those lines, forward-thinking operators are employing solutions that allow them to embed credit functionality into their websites and mobile apps using modern, RESTful APIs like the Experian ConnectSM API. Not only does it enhance the information included in a lease application with credit report data, but it also allows prospective renters to easily apply for more than one property at once, enhancing their experience at the same time. Automated lease application form fill — By using information entered by a lease applicant (such as first name, last name, postal code and the last four digits of a Social Security number), this technology uses information from credit files to automatically fill other data fields in a lease application. This tool reduces the effort required by prospective renters to complete the application process, resulting in a better user experience, faster completions, greater accuracy and reduced application abandonment. Automated verification of income, assets, and employment — These solutions eliminate the need for associates to manually verify these components of a lease application. Manual verification is both time-consuming and prone to human error. In addition, automated tools eliminate the opportunity for applicants to supply falsified supporting documentation. The best part about verification is the variety of options available; leasing managers can pick and choose verification options that meet their needs. Renter Risk Score™ and custom-built scores and models applying RentBureau data — These options offer a score designed expressly to predict the likelihood that an applicant will pay rent. Renter risk score can be purchased with preset score logic, or for high-volume decisions, a model can be built calibrated for your specific leasing decisioning needs. A rental payment history report — The RentBureau Consumer Profile tool can provide detailed insight into a lease applicant's history of meeting their lease obligations, which is invaluable information during the lease application process. Having a tool to report rental payment histories to credit bureaus can be a powerful financial amenity. By reporting these payments, operators can help residents build credit histories and improve financial well-being. Such an amenity can attract and retain residents and provide them with a powerful incentive to pay rent on time and in full. In the end, tools that seek to manage risk and create improved experiences for prospective renters have a multitude of benefits. They create meaningful efficiencies for onsite staff by greatly reducing the time, resources and paperwork required to process applications and verify applicant information. This gives overextended associates more time to handle their many other responsibilities. Beyond just efficiency savings, these technologies and solutions also can help operators avoid the complications and loss of income that result from evictions. In fact, the National Association of Realtors estimates that average eviction costs $7,685. Managing risk and providing the best possible customer experience should always be top of mind for rental housing operators. And with the solutions outlined above, they can effectively accomplish those goals in 2023 and beyond.

How businesses respond to economic uncertainty can determine whether they get ahead or fall behind. To better prepare for the coming months, you must remain up to date on the latest economic developments to better understand and evolve with changing consumer needs. With insight into critical macroeconomic and consumer trends, you can proactively manage your portfolio, enhance your decisioning and seize new opportunities. Grab a cup of coffee and join Experian's Shawn Rife, Client Executive, and Josee Farmer, Economic Analyst, during our fireside chat on February 16 @ 1 P.M. ET/10 A.M. PT. Our expert speakers will provide a view of the latest economic and market trends, their impact on consumers, and how financial institutions can survive and thrive. Highlights include: Macroeconomic and consumer credit trends Economic implications on consumer behavior How financial institutions can adapt Register now

Financial stress is a growing concern across many demographics. When employees feel stressed and burned out, it negatively affects their work productivity, which can lead to a loss of revenue for the company. The costs associated with low productivity can be detrimental to a business’ bottom line, but they can also be avoided with the right proactive steps. 71% of U.S. employees report financial stress is negatively affecting their work and personal life, and 84% of HR leaders are worried that employees' financial issues outside of the office may reduce their productivity.[1] Offering financial wellness services as part of your benefits program is one of the most effective ways to help decrease employee financial stress, increase productivity, and steer clear of unnecessary losses in revenue. Here are a few challenges to financial wellness: Employee financial stress can negatively impact your business The Financial Post states that “Employee financial stress is expected to [have] cost companies more than $40 billion in lost productivity in 2022.”[2] Employees who experience financial stress are far less productive than those who feel confident in their financial situation. This is a heavy cost that affects businesses of all sizes all over the world. Your employees might be worrying about their personal finances while on the job According to Graystone Consulting from Morgan Stanley, some employees can spend over hours – or 3 average workweeks – per year distracted from work while worrying about their personal finances, which means some companies are annually paying their employees nearly $4,000 just to stress about money during working hours.[3] Stressed employees who come to work can cost businesses more than employees who don’t come to work at all A study from Harvard Business Review shows that $150 billion in productivity was lost in a single year when employees came to work while stressed, which is far greater than costs associated with employees not showing up to work at all.[4] Employees who show up to work financially stressed are unable to perform their duties to the best of their abilities, leading to a higher cost and greater drop in overall productivity. Solution: Provide your employees with the financial wellness tools they need Financial stress can have a serious effect not only on productivity, but also on workers’ mental well-being. In a study from Bankrate and Psych Central, 42% of adults in the United States claimed money concerns have had a negative impact on their mental health.[5] Companies that offer financial wellness benefits have more success with employee retention, satisfaction, and productivity. 90% of employers claim financial wellness benefits have positively impacted their workforce.[6] Better employee financial wellness means better company performance, which can include: Increased employee satisfaction and loyalty Heightened engagement at work Greater employee productivity and performance [7] Experian can help achieve financial wellness through comprehensive management, identity protection, and restoration solutions. Protect your business from the unnecessary costs of loss of productivity. Ease your employees’ financial stress and empower them to produce the best results possible in a supported work environment by offering financial wellness services as part of your employee benefits program. Visit our website to learn more [1] Morgan Stanley. 2022. Morgan Stanley at Work Unveils Second Annual State of the Workplace Financial Benefits Study. [2] Financial Post. 2022. Workers are stressing out over their finances – and it’s costing employers billions. [3] Graystone Consulting. 2020. The Real Costs of Employee Financial Stress—and How Employers Can Help. [4] Pathways. 2022. The Costs of Presenteeism and Absenteeism in the Workplace. [5] Bankrate. 2022. 42% of U.S. Adults Say That Money Negatively Impacts Their Mental Health. [6] HR Daily Advisor. 2020. Q&A: Identity Theft Benefits More Relevant Than Ever. [7] Bank of America, 2022 Workplace Benefits Report, August 2022.

With fraud expected to surge amid uncertain economic conditions, fraudsters are preparing new deception techniques to outsmart businesses and deceive consumers. To help businesses prepare for the coming fraud threats, we created the 2023 Future of Fraud Forecast. Here are the fraud trends we expect to see over the coming year: Fake texts from the boss: Given the prevalence of remote work, there’ll be a sharp rise in employer text fraud where the “boss” texts the employee to buy gift cards, then asks the employee to email the gift card numbers and codes. Beware of fake job postings and mule schemes: With changing economic conditions, fraudsters will create fake remote job postings, specifically designed to lure consumers into applying for the job and providing private details like a social security number or date of birth on a fake employment application. Frankenstein shoppers spell trouble for retailers: Fraudsters can create online shopper profiles using synthetic identities so that the fake shopper’s legitimacy is created to outsmart retailers’ fraud controls. Social media shopping fraud: Social commerce currently has very few identity verification and fraud detection controls in place, making the retailers that sell on these platforms easy targets for fraudulent purchases. Peer-to-peer payment problems: Fraudsters love peer-to-peer payment methods because they’re an instantaneous and irreversible way to move money, enabling fraudsters to get cash with less work and more profit “As fraudsters become more sophisticated and opportunistic, businesses need to proactively integrate the latest technology, data and advanced analytics to mitigate the growing fraud risk,” said Kathleen Peters, Chief Innovation Officer at Experian Decision Analytics in North America. “Experian is committed to continually innovating and bringing solutions to market that help protect consumers and enable businesses to detect and prevent current and future fraud.” To learn more about how to protect your business and customers from rising fraud trends, download the Future of Fraud Forecast and check out Experian’s fraud prevention solutions. Future of Fraud Forecast Press Release

Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this, financial institutions need fresh and accurate consumer data to inform their decisions. Atlas Credit was looking to achieve higher response rates on its credit marketing campaigns by engaging consumers with timely and personalized offers. The company implemented Experian’s Ascend Marketing, a customer marketing and acquisition engine that provides marketers with accurate and comprehensive consumer credit data to build and deploy intelligent marketing campaigns. With deeper insights into their consumers, Atlas Credit created timely and customized credit offers, resulting in a 185% increase in loan originations within the first year of implementation. Additionally, the company was able to effectively manage and monitor its targeting strategies in one place, leading to improved operational efficiency and lower acquisition costs. To learn more about creating better-targeted marketing campaigns and enhancing your strategies, read the full case study. Download the case study Learn more

Alternative credit scoring has become mainstream. Lenders that use alternative credit scores can find opportunities to expand their lending universe without taking on additional risk and more accurately assess the credit risk of traditionally scoreable consumers. Obtaining a more holistic consumer view can help lenders improve automation and efficiency throughout the customer lifecycle. What is alternative credit scoring? Alternative credit scoring models incorporate alternative credit data* that isn't typically found on consumer credit reports. These scores aren't necessarily trying to predict alternative outcomes. The goal is the same — to understand the likelihood that a borrower will miss payments in the future. What's different is the information (and sometimes the analytical techniques) that inform these predictions.Traditional credit scoring models solely consider information found in consumer credit reports. There's a lot of information there — Experian's consumer credit database has data on over 245 million consumers. But although traditional consumer data can be insightful, it doesn't necessarily give lenders a complete picture of consumers' creditworthiness. Alternative credit scores draw from additional data sources, including: Alternative financial services: Credit data from alternative financial services (AFS) can tell you about consumers' experiences with small-dollar installment loans, single-payment loans, point-of-sale financing, auto title loans and rent-to-own agreements. Buy Now Pay Later: Buy Now Pay Later (BNPL) borrowing is popular with consumers across the scoring spectrum, and lenders can use access to open BNPL loans to better assess consumers' current capacity. Rental payments: Landlords, property managers, collection companies, rent payment services and consumer-permissioned data can give lenders access to consumers' rent payment history. Full-file public records: Credit reports generally only include bankruptcy records from the previous seven to ten years. However, lenders with access to full-file public records can also learn about consumers' property deeds, address history, and professional and occupational licenses. READ: Take a deep dive into Experian's State of Alternative Credit Data report to learn more about the different types of alternative credit data and uses across the loan lifecycle. With open banking, consumers can now easily and securely share access to their banking and brokerage account data — and they're increasingly comfortable doing so. In fact, 70% would likely share their banking data for better loan rates, financial tools or personalized spending insights.Tools like Experian Boost allow consumers to add certain types of positive payment information to their Experian credit reports, including rent, utility and select streaming service payments. Some traditional scores consider these additional data points, and users have seen their FICO Score 8 from Experian boosted by an average of 13 points.1 Experian Go also allows credit invisible consumers to establish a credit report with consumer-permissioned alternative data.  The benefits of using alternative credit data The primary benefit for lenders is access to new borrowers. Alternative credit scores help lenders accurately score more consumers — identifying creditworthy borrowers who might otherwise be automatically denied because they don't qualify for traditional credit scores. The increased access to credit may also align with lenders' financial inclusion goals.Lenders may additionally benefit from a more precise understanding of consumers who are scoreable. When integrated into a credit decisioning platform, the alternative scores could allow lenders to increase automation (and consumers' experiences) without taking on more credit risk. The future of alternative credit scoring Alternative credit scoring might not be an alternative for much longer, and the future looks bright for lenders who can take advantage of increased access to data, advanced analytics and computing power.Continued investment in alternative data sources and machine learning could help bring more consumers into the credit system — breaking barriers and decreasing the cost of basic lending products for millions. At the same time, lenders can further customize offers and automate their operations throughout the customer lifecycle. Partnering with Experian Small and medium-sized lenders may lack the budget or expertise to unlock the potential of alternative data on their own. Instead, lenders can turn to off-the-shelf alternative models that can offer immediate performance lifts without a heavy IT investment.Experian's Lift PlusTM score draws on industry- leading mainstream credit data and FCRA-regulated alternative credit data to provide additional consumer behavior insights. It can score 49% of mainstream credit-invisible consumers and for thin file consumers with a new trade, a 29% lift in scoreable accounts. Learn more about our alternative credit data scoring solutions. Learn more * When we refer to “Alternative Credit Data," this refers to the use of alternative data and its appropriate use in consumer credit lending decisions as regulated by the Fair Credit Reporting Act (FCRA). Hence, the term “Expanded FCRA Data" may also apply in this instance and both can be used interchangeably.1Experian (2023). Experian Boost

E-commerce digital transactions are rapidly increasing as online shopping becomes more convenient. In fact, e-commerce is projected to exceed 17% of all retail sales worldwide by 2027. As a result, opportunities for fraudsters to exploit businesses and consumers for monetary gain are reaching high levels. Businesses must be aware of the risks associated with card not present (CNP) fraud and take steps to protect themselves and their customers. What is card not present fraud? CNP fraud occurs when a criminal uses a stolen or compromised credit card to make a purchase online, over the phone, or through some other means where the card is not physically present at the time of the transaction. This type of fraud can be particularly difficult to detect and prevent, as it relies on the use of stolen card information rather than the physical card itself. CNP fraud can yield significant losses for businesses — these attacks are estimated to reach a staggering $28 billion in losses by 2026. Many have adopted various fraud prevention and identity resolution and verification tools to better manage risk and prevent fraud losses. Since much of the success or failure of e-commerce depends on how easy merchants make it for consumers to complete a transaction, incorporating CNP fraud prevention and identity verification tools in the checkout process should not come at the expense of completing transactions for legitimate customers. What do we mean by that? Let’s look at false declines. What is a false decline? False declines occur when legitimate transactions are mistakenly declined due to the business's fraud detection system incorrectly flagging the transaction as potentially fraudulent. This can not only be frustrating for cardholders, but also for merchants. Businesses may lose the sale and also be on the hook for any charges that result from the fraudulent activity. They can also result in damage to the business's reputation with customers. In either case, it is important for businesses to have measures in place to mitigate the risks of both. How can online businesses increase sales without compromising their fraud defense? One way to mitigate the risk of CNP fraud is to implement additional security measures at the time of transaction. This can include requiring additional verification information, such as a CVV code or a billing zip code to further authenticate the card holder’s identity. These measures can help to reduce the risk of CNP fraud by making it more difficult for fraudsters to complete a transaction. Machine learning algorithms can help analyze transaction data and identify patterns indicating fraudulent activity. These algorithms can be trained on historical data to learn what types of transactions are more likely to be fraudulent and then be used to flag potentially fraudulent transactions before it occurs. Businesses require data and technology that raise confidence in a shopper’s identity. Currently, the data merchants receive to approve transactions is not enough. A credit card owner verification solution like Experian Link fills this gap by enabling online businesses to augment their real-time decisions with data that links customer identity to the credit card being presented for payment to help verify the legitimacy of a transaction. Using Experian Link, businesses can link names, addresses and other identity markers to the customer’s credit card. The additional data enables better decisions, increased sales, decreased costs, a better buyer experience and better fraud detection. Get started with Experian Link™ - our frictionless credit card owner verification solution. Learn more