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Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...
From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...
Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...
Cryptocurrency scams are on the rise as digital currencies gain popularity. The decentralized nature of these currencies makes them equally attractive to both legitimate...
With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...
As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...
We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to...
Experian recently announced Experian Identity and published an advertorial in American Banker outlining the integrated approach to identity that recognizes the full breadth of...
Experian’s latest Global Insights Report found that more than half of consumers have increased their online spending in the last three months, and 50%...
The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...
It’s one thing to make a corporate commitment to financial inclusion, but quite another to set specific goals and measure outcomes. What goals should...
“I saw an opportunity to create change instead of asking for it.” Day 2 was charged up with new technology; new ideas; and new,...
“Disruption has caused enormous amounts of innovation,” said Jennifer Schulz, CEO of Experian, North America. “We must continue to be the disruptors in our...
Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card...
Crises come in many forms, without warning, and can be devastating for any size business. A company’s ability to manage crises, specifically with a...