The right technology can help your business maintain TCPA compliance through data scrubbing, phone type indicators, phone number scoring, and more.

I woke up early this morning to get my run in on the treadmill before starting my day. As I listened to music on my Pandora account, I saw an advertisement for my local Ford dealer. Later in the week, I was streaming my favorite show, and on came an advertisement suggesting I service my vehicle at the same local Ford dealer. When I checked my email on Tuesday, I remembered I wanted to schedule my service. Then came the letter with an option to check the appraisal for my vehicle. Now, I am fully shopping!!! Why you ask? Because the marketing message across so many channels set the stage for my interest. According to Google, multi-channel users will have a 30 percent higher lifetime value compared to single channel users. As contemporary society grows more attached to streaming services, social media and their cell phones, it is imperative to market to consumers where they spend time. Why then do so many automotive marketing companies only offer direct mail and email? Simple− those two forms of communication have been around for decades and can be the most cost effective to provide. While direct mail marketing is effective, utilizing the power of social media, streaming services and other digital platforms effectively puts your message in front of consumers. While I can toss the letter on my desk for later reading, the video commercial during my television streaming cannot be set aside. Multi-channel marketing combines various platforms to amplify your campaign’s frequency and reach, creating more effective messaging. One channel is often not enough for a robust marketing campaign since audiences tend to frequent many different channels. Experian’s Automotive Intelligence Engine with Marketing Creative & Fulfillment executes the strategic marketing plan created in AIE with true multi-channel messaging. This end-to-end solution utilizes Experian’s world-class data to create a powerful, brand-specific marketing strategy that resonates with your buyers by reaching their inbox, mailbox, screen and desktop −where they spend the most time.

Download the North America findings report to learn more about business and consumer fraud and identity trends to be aware of this year. 

Experian discussed the benefits of FCRA data and ways this data can ease credit access for “invisible” consumers in a recent webinar hosted by AFSA.

Have you ever wanted to ask a customer to sign an AutoCheck vehicle history report to indicate they have received and reviewed the report and they are aware of the status of the vehicle they are purchasing? 

As lenders and consumers emerge from the pandemic, predicting the attributes of the “new normal” will be difficult.

Ransomware is a cyberattack where cybercriminals take over an organization’s computer network with malware, and it needs to be on your radar.

We're considering the pros and cons of manual fraud reviews, and the benefits of applying analytics to your fraud review process.

Even if it looks like a bank and acts like a bank, there’s a good chance the company behind that financial services transaction may actually be a fintech.

For credit unions, having the the proper income and employment verification tools in place is key when creating a first-class application process.

Now that we’ve reached the midpoint of the year and economic recovery is underway, we’re taking a look at fraud threats can impact businesses and consumers.

New technologies like artificial intelligence and advanced analytics are changing the prescreen landscape for financial institutions as never before.

Experian’s Q1 2021 Automotive Market Trends Review revealed that some of the once-consistent new registration generational trends have reversed.

In our newest white paper, we explore the obstacles hindering digital identity management, and the best way to build a layered identity solution.

The AutoCheck® Elite program enables auto dealerships to better understand the vehicles in their market. And, right now, making strategic decisions about stocking the right inventory and marketing to the right consumers has never been more important.