Putting Consumers in the Driver’s Seat of Their Credit Scores

by Jeff Softley 3 min read January 25, 2019

Young couple looking at tablet in car dealership

Purchasing a new car is often seen as one of life’s milestone moments. But, not having a high enough credit score can prevent people from attaining affordable loan terms, or require more upfront cash to purchase a vehicle. This can create a challenge for car shoppers— but also for the dealers who try to help prospective buyers drive off the lot.

Previously, all dealers could do to educate consumers was share traditional methods for increasing a credit score, such as making on-time payments, and lowering credit utilization. Now, thanks to Experian Boost, dealers have a new tool that they can share with consumers.

Empowering Prospective Car Buyers

 Experian Boost gives consumers greater control over their credit profiles by allowing them to add non-traditional credit information to their Experian credit files, including utility (water, electric, gas) and telecommunications (cable, internet, phone, satellite and wireless) payment information.

With the consumer’s permission, the platform connects to their online bank accounts to identify and access these payments. After the consumer verifies the data and confirms they’d like to add it to their credit report, an updated FICO® Score is delivered in real time. Experian Boost aims to help all credit active consumers improve their credit and break down the barriers that prevent them from achieving their financial goals, such as purchasing a vehicle.

A New Resource for Car Dealers         

 Dealers and lenders can rest assured this isn’t a tool that was created to support credit approvals for those that don’t deserve it. All consumers with Experian Credit Profiles can use Experian Boost, and while two-thirds of consumers are likely to see an improvement in their credit score, the product will have the biggest impact for consumers with incomplete credit profiles – or “thin file” consumers.

‘Thin file’ means they have less than five trade lines currently in their credit files. That doesn’t mean they can’t pay, or don’t want to pay their debts, it means lenders don’t have enough information to assess the risk of lending to these individuals – so they miss out on the best offers and terms. Utilizing tools like Experian Boost can help give these consumers the potential to gain access to the credit they deserve.

 Experian Boost is an innovation that not only creates new opportunities for consumers, but a new resource for car dealers as well. By proactively educating their customers about the power of Experian Boost, dealers empower them to take control and proactively add additional information, real-time, to their Experian credit report file.

Having these additional details added to one’s Experian credit profile give lenders an expanded view, enabling them to make more informed lending decisions. When applying for a vehicle loan, an expanded credit file can better demonstrate the strength of a consumer’s credit.

With the right resources, including Experian Boost, dealers can play a partner role for consumers looking to achieve their financial goals. Experian Boost was created to provide consumers with more financial opportunities and control over their credit. For car dealers, it’s a solution to potentially help those consumers who never thought they’d be able to buy the car they’ve always wanted.

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One Platform, Fewer Handoffs, Faster Decisions

The average credit union manages between 100-300 vendor relationships, and nearly a third have no dedicated staff managing them. What was supposed to drive efficiency is stunting growth and compromising the member experience. Application volume is continuing to rise, and consumers expect a loan decision at digital speed. But for credit unions, meeting that expectation isn't the only goal. They must also continue to make the right lending decisions while also prioritizing risk management. The institutions pulling ahead aren't the ones with the most tools. They're the ones that have turned credit, fraud and decisioning into a single, coordinated system. A single loan decision touches: Credit data Identity verification Fraud signals Decisioning logic Reporting Rarely does all of that live in one place. More often, it’s stitched together across separate platforms, each with its own contract and its own support line. When a credit view and a fraud view are generated separately, they must be reconciled instead of read together in the same instant. Every handoff is a place where a decision slows down and a signal gets missed. It's why a fraud pattern that would be obvious next to the credit file often surfaces only after the funds are already gone. Fragmentation also makes it harder to optimize lending strategies over time. When data, analytics and decisioning are disconnected, credit unions have less visibility into what's working, what's changing and where strategies need to be adjusted. An integrated decisioning ecosystem closes those seams by design, with credit, fraud and lending strategy running on one platform and accessed through a single Application Programming Interface (API). Identity and compliance capabilities can be an integrated decisioning flow. The data doesn't need to be reconciled after the fact because it was never separated in the first place. Stop overengineering, start removing friction When decisioning underperforms, the instinct is to build something more custom: a proprietary model, tighter segmentation, more configuration.  Custom modeling has its place for institutions with the scale and data to justify it. But often, for small or mid-sized credit unions, the bigger opportunity is a flexible decisioning strategy that uses a strong, continuously refreshed model. This shouldn't be either/or. The right approach gives credit unions a strong decisioning strategy today, with the ability to introduce more customized analytics and modeling as their needs evolve.  The same principle applies to strategy management: credit unions can gain greater control through self-service capabilities as they build a more sophisticated data science team.   That kind of flexibility is important as credit unions modernize their decisioning infrastructure. Research surveying more than 2,000 senior credit risk and fraud decision-makers across 11 countries found that organizations investing in unified platforms and modern infrastructure are moving faster and realizing the greatest Return on Investment (ROI).   As their needs evolve, credit unions can adjust decisioning strategies without introducing another layer of technology or relying on third parties to make every change. Until self-service is the right fit, choose a partner that understands what makes your credit union’s membership and risk appetite different from others.  Same member, same afternoon, faster answer Consider a credit union growing its auto and personal loan originations.  A member applies for an auto loan on Saturday afternoon. Credit data, identity and fraud signals are read together in a single real-time pass instead of separate reviews:  Most applications resolve immediately, approved or declined based on a more comprehensive view of the applicant. A smaller number are flagged for quick step-up verification and cleared within minutes. Only genuinely ambiguous cases reach an underwriter, who is working from one complete picture instead of reconciling multiple signals. The member has an answer before the weekend is over. The credit union books the loan before competitors even open on Monday. Built to scale This kind of process holds up today. However, the better test is whether it holds up eighteen months from now when application volume has grown, new products are live and the data flowing through the system looks nothing like it does right now. Future-proofing isn't only about handling more volume. It's about having room to be nimbler and make adjustments as quickly as the market changes. A credit union that relies on standard models within a decisioning strategy may want more customized analytics and greater control over its strategies tomorrow. Connect with us With more than three decades of credit expertise and one of the industry's largest data footprints, Experian helps credit unions do more than solve this year's friction. We're helping to build a decisioning foundation that scales, so growth becomes something the system absorbs, rather than something it must be rebuilt around. Explore More

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