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Rise in New Vehicle Inventory Shifts the Automotive Landscape in Q1 2024

Published: June 4, 2024 by Melinda Zabritski

Car traveling on road

Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re starting to see a reversal of fortune. Data in the first quarter of 2024 shows how the resurgence of new vehicle inventory is reshaping the automotive landscape.

According to Experian’s State of the Automotive Finance Market Report: Q1 2024, new vehicle financing increased to 41.93%, up from 37.93% in Q1 2023. Meanwhile, used vehicle financing declined from 62.07% to 58.07% year-over-year.

As a result, lenders witnessed a considerable impact on market share as some manufacturers continue to offer incentives. For instance, captives accounted for its highest share of new vehicle financing since 2010, leading at 61.75% in Q1 2024, up from 54.17% in Q1 2023. On the other hand, banks declined from 23.36% to 20.65% year-over-year and credit unions dropped from 17.02% to 9.69% in the same time frame.

Leasing grows as new vehicle inventory rebounds

As dealers look for ways to move metal and more incentives become available, consumers are choosing to lease.

For example, the percentage of new leasing climbed to 24.12% in Q1 2024, up from 19.33% in Q1 2023. In addition, the average monthly payment for a leased vehicle declined from $602 last year to $595 this quarter.

Interestingly, SUVs made up four of the top five leased vehicles in the first quarter of 2024; with the Honda CR-V at 3.12% and Telsa Model Y at 2.69%. They were followed by the Nissan Rogue (2.35%), Chevrolet Equinox (2.21%), and Honda Civic (2.02%).

Loan amounts continue to stabilize

When taking a deeper dive into the report findings, data shows the average loan amount for a new vehicle decreased from $41,115 in Q1 2023 to $40,634 in Q1 2024. Though, the average interest rate slightly grew to 6.73% this quarter, up from 6.61% last year—resulting in the average monthly payment increasing $3 to reach $735.

On the used side, the average loan amount dropped $498 year-over-year to $26,073 in Q1 2024 and the average interest rate went from 11.40% last year to 11.91% this quarter, leading to an average monthly payment of $523, from $521 in the same period.

As we witness consumer preferences continue to shift, it’s important for automotive professionals to understand the current industry trends in order to properly assist those who are in the market for a vehicle and prepare for what’s to come in the near future.

To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q1 2024 presentation on demand.

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Published: March 24, 2025 by Kirsten Von Busch

Quick Summary: Leasing continues to increase in the electric vehicle (EV) market. EVs accounted for nearly 20% of all new vehicle leases in Q4 2024, up from only 2.11% of new vehicle leases four years ago in Q4 2020. With consumers looking for flexibility—both in monthly payment and model availability—we’re seeing leasing continue to surge in the electric vehicle (EV) market. According to Experian’s State of the Automotive Finance Market Report: Q4 2024, EVs accounted for 19.5% of all new vehicle leases this quarter, up from 11.7% last year and a substantial increase from 2.1% in Q4 2020. Diving a bit deeper, data found EVs accounted for 9.3% of all new purchases in Q4 2024. Of those EVs, 50.1% were leased, while 38.9% were financed through loans. With lease payments for EVs ultimately being more affordable compared to loans and the excitement of driving the latest models packed with advanced technology, it’s no surprise we’re seeing leasing grow in popularity. Top leased EVs: How do lease and loan payments compare? As more consumers transition to EVs and manufacturers introduce new options to their lineup, certain models have become top choices for those opting to lease. Tesla accounted for the top two leased EVs in Q4 2024, with Tesla Model 3 coming in at 12.2% and Tesla Model Y at 9.1%. However, the Honda Prologue followed closely at 8.8% this quarter. Rounding out the top five were Hyundai IONIQ 5 (6.9%) and Chevrolet Equinox EV (5.9%). It’s notable that leasing has traditionally been a value-driven option for consumers, and the same holds true in the EV market. Leasing continues to offer lower monthly payments, making the finance option stand out for those looking to test an EV before purchasing or simply wanting the latest model on the lot. In Q4 2024, the average payment difference between a loan and a lease was $175. Though, the average monthly payment to lease a non-luxury EV was $504 this quarter, noting a $205 difference compared to the $709 loan payment. By comparison, the average monthly payment between a loan and leased luxury EV was $98—coming in at $842 for a lease and $940 for a loan. As more consumers choose to lease EVs, automotive professionals in both new and used markets have a chance to capitalize on this trend. By leveraging this data, those in the new retail market can effectively reach the right audience, while those in the used market can stay ahead of the curve and prepare for the influx of off-lease models in the coming years. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q4 2024 presentation on demand.

Published: March 6, 2025 by Melinda Zabritski

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