Online identity verification has become a basic necessity for everyday life. Consumers today might expect to upload a picture of their driver's license or answer security questions before creating a new account. And it's crucial to them — 63% say it's extremely or very important for businesses to be able to recognize them online. While many organizations have a consumer recognition strategy, moving from strategy to action and then getting the desired result isn't easy. That's particularly true when you're working to create seamless experiences for customers while fighting increasingly sophisticated fraudsters. Why is online identity verification challenging? Identity verification in the physical world might be as simple as checking a government-issued ID card — and perhaps an additional form of identification (or two) when the stakes are higher. Verification becomes more complicated as you move into the digital realm, especially when you need to automate decisions. There are many specific challenges to overcome, but some of the main ones fall into four categories. Finding the right friction: In an ideal world, every legitimate user will flow through your verification checks with ease. In reality, you may need to introduce some roadblocks to comply with know your customer (KYC) rules and prevent fraud. Finding the friction-right balance can be tricky. Accessing and using data: Using expanded data sources, such as behavior and device info, can improve outcomes without adding friction. But simply having more data isn’t the goal. You need to be able to organize, process and use the data in a compliant manner to quickly and accurately verify identities. Fighting fraud: You’re up against formidable foes who consistently test your systems for weaknesses and share the results with other fraudsters. You have to be able to spot first-party fraud, identity thieves and synthetic identities. Securing the data: Accessing and storing customer data is vital for a successful identity verification system, but it’s your responsibility to securely protect customers’ data. It also may be a legal requirement, and you need to be mindful of all the applicable regulations. These aren't fixed challenges that you can overcome in a single hurdle. Consumer preferences, fraud tactics and regulations are continually evolving, and your identity verification platform needs to keep up. Potential benefits throughout the customer lifecycle Companies that want to create, manage and continuously identify consumers are starting to take an enterprise-wide approach that relies on creating a single-customer view. The idea is to have a single identity that you can expand as you learn more about a person’s preferences and behavior. Otherwise, business units can wind up with fragmented views that lead to jumbled messaging, errors and missed opportunities. While it can be difficult to implement well, the single-view approach can also be powerful in action: Targeting and onboarding: Marketing, acquisition and onboarding aren’t necessarily handled by the same teams, but a smooth process can create a lasting good impression. There are also recent developments that can provide pre-fill capabilities with their identification verification solutions, which can create a nearly friction-free onboarding process. Prevent fraud: The single-view approach also lets you leverage cross-device and real-time data to detect and prevent fraud, and determine the right-size verification method. Using identity graphs to verify identities in real-time can also help you detect fraud, including account takeovers and first-party fraud. Customer experience: Consistently identifying customers can improve their experience — particularly when different departments can easily access and update the same identification material. In turn, this can lead to brand loyalty and the potential to upsell and cross-sell customers. The need for accurate verification is growing as people spend more time living and shopping online. Only 16% of consumers are confident businesses can consistently recognize them online, which also means there’s an opportunity to surprise and delight the skeptics. What do consumers want? Most people want to be recognized as they move throughout their digital lives. But data breaches and identity theft continuously make headlines, and people aren't ignorant of the dangers of sharing their personal information. In fact, consumers ranked identity theft (80%) as their top online security concern, a sizable +20% jump from the previous year. Finding the right balance of privacy, security and due diligence is important for earning customers' trust. However, the best approach to online identity verification may depend on who your customers are and how they interact with your products and services. Finding a great online identity verification partner Knowing how important online identity verification can be for the success of your business, you need to be sure that the digital identity solutions providers you partner with can meet your current and future needs. A good fit can: Give you access to multidimensional data: You can use online and offline data to support your digital identity verification systems. Some vendors can also help you use internal data,deterministic dataand outputs from probabilistic models to improve your results. Scale to meet future challenges: Many businesses are exploring how to use machine learning and artificial intelligencefor identity resolution and verification. These can be especially powerful when combined with robust data sources and may become more important as additional data sources come online. Protect your business: Identity verification solutions need to help you comply with the regulatory requirements and detect fraud with low false-positive rates to protect your business. First and foremost, you want to work with a partner who knows thatidentity is personal. Your customers are more than data points, and putting their needs and wants first will ultimately help you earn their trust and business. Learn more about Experian’s customer-centric identity verification solutions. Learn more
Today's lenders use expanded data sources and advanced analytics to predict credit risk more accurately and optimize their lending and operations. The result may be a win-win for lenders and customers. What is credit risk? Credit risk is the possibility that a borrower will not repay a debt as agreed. Credit risk management encompasses the policies, tools and systems that lenders use to understand this risk. These can be important throughout the customer lifecycle, from marketing and sending preapproved offers to underwriting and portfolio management. Poor risk management can lead to unnecessary losses and missed opportunities, especially because risk departments need to manage risk with their organization's budgetary, technical and regulatory constraints in mind. How is it assessed? Credit risk is often assessed with credit risk analytics — statistical modeling that predicts the risk involved with credit lending. Lenders may create and use credit risk models to help drive decisions. Additionally (or alternatively), they rely on generic or custom credit risk scores: Generic scores: Analytics companies create predictive models that rank order consumers based on the likelihood that a person will fall 90 or more days past due on any credit obligation in the next 24 months. Lenders can purchase these risk scores to help them evaluate risk. Custom scores: Custom credit risk modeling solutions help organizations tailor risk scores for particular products, markets, and customers. Custom scores can incorporate generic risk scores, traditional credit data, alternative credit data* (or expanded FCRA-regulated data), and a lender's proprietary data to increase their effectiveness. About 41 percent of consumer lending organizations use a model-first approach, and 55 percent use a score-first approach to credit decisioning.1 However, these aren't entirely exclusive groupings. For example, a credit score may be an input in a lender's credit risk model — almost every lender (99 percent) that uses credit risk models for decisioning also uses credit scores.2 Similarly, lenders that primarily rely on credit scores may also have business policies that affect their decisions. What are the current challenges? Risk departments and teams are facing several overarching challenges today: Staying flexible: Volatile market conditions and changing consumer preferences can lead to unexpected shifts in risk. Organizations need to actively monitor customer accounts and larger economic trends to understand when, if, and how they should adjust their risk policies. Digesting an overwhelming amount of data: More data can be beneficial, but only if it offers real insights and the organization has the resources to understand and use it efficiently. Artificial intelligence (AI) and machine learning (ML) are often important for turning raw data into actionable insights. Retaining IT talent: Many organizations are trying to figure out how to use vast amounts of data and AI/ML effectively. However, 82 percent of lenders have trouble hiring and retaining data scientists and analysts.3 Separating fraud and credit losses: Understanding a portfolio's credit losses can be important for improving credit risk models and performance. But some organizations struggle to properly distinguish between the two, particularly when synthetic identity fraud is involved. Best practices for credit risk management Leading financial institutions have moved on from legacy systems and outdated risk models or scores. And they're looking at the current challenges as an opportunity to pull away from the competition. Here's how they're doing it: Using additional data to gain a holistic picture: Lenders have an opportunity to access more data sources, including credit data from alternative financial services and consumer-permissioned data. When combined with traditional credit data, credit scores, and internal data, the outcome can be a more complete picture of a consumer's credit risk. Implementing AI/ML-driven models: Lenders can leverage AI/ML to analyze large amounts of data to improve organizational efficiency and credit risk assessments. 16 percent of consumer lending organizations expect to solely use ML algorithms for credit decisioning, while two-thirds expect to use both traditional and ML models going forward.4 Increasing model velocity: On average, it takes about 15 months to go from model development to deployment. But some organizations can do it in less than six.5 Increasing model velocity can help organizations quickly respond to changing consumer and economic conditions. Even if rapid model creation and deployment isn't an option, monitoring model health and recalibrating for drift is important. Nearly half (49 percent) of lenders check for model drift monthly or quarterly — one out of ten get automated alerts when their models start to drift.6 WATCH: Accelerating Model Velocity in Financial Institutions Improving automation and customer experience Lenders are using AI to automate their application, underwriting, and approval processes. Often, automation and ML-driven risk models go hand-in-hand. Lenders can use the models to measure the credit risk of consumers who don't qualify for traditional credit scores and automation to expedite the review process, leading to an improved customer experience. Learn more by exploring Experian's credit risk solutions. Learn more * When we refer to “Alternative Credit Data," this refers to the use of alternative data and its appropriate use in consumer credit lending decisions as regulated by the Fair Credit Reporting Act (FCRA). Hence, the term “Expanded FCRA Data" may also apply in this instance and both can be used interchangeably. 1-6. Experian (2023). Accelerating Model Velocity in Financial Institutions
Credit portfolio management has often involved navigating uncertainty, but some periods are more extreme than others. With the right data and analytics you can gain deeper insight into financial behaviors and risk to make better decisions and drive profitable growth. Along with access to an increasing amount of data, advanced analytics can help lenders more accurately: Forecast losses under different economic scenarios to estimate liquidity requirements. Identify fraud by detecting behaviors that could indicate identity theft, account takeover fraud, first-party or synthetic identity fraud. Incorporate real-time and alternative data,1 such as cash flow transaction data and specialty bureau data, in decisioning and scoring to accurately assess creditworthiness and expand your lending pool without taking on undue risk. Precisely segment consumers using internal and external data to increase automation during underwriting and identify cross-sell opportunities. Improve collections using AI-driven strategies and automated debt collection software to enhance operations and increase recovery rates. It’s imperative to take a proactive approach to portfolio monitoring. Monthly portfolio reviews with bureau scores, credit attributes and specialized scores — and using the results to manage credit lines and loan terms — are critical during volatile times. View our interactive e-book for the latest economic and consumer trends and learn how to set your portfolio up to succeed in any economic cycle. Download e-book 1"Alternative credit data" refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “expanded FCRA data" may also apply in this instance, and both can be used interchangeably.
Banking uncertainty creates opportunity for fraud The recent regional bank collapses left anxious consumers scrambling to withdraw their funds or open new accounts at other institutions. Unfortunately, this situation has also created an opportunity for fraudsters to take advantage of the chaos. Criminals are exploiting the situation and posing as legitimate customers looking to flee their current bank to open new accounts elsewhere. Financial institutions looking to bring on these consumers as new clients must remain vigilant against fraudulent activity. Fraudsters also prey on vulnerable individuals who may be financially stressed and uncertain about the future. This creates a breeding ground for scams as fear and uncertainty cloud judgment and make people more susceptible to manipulation. Beware of fraudulent tactics Now, it is more important than ever for financial institutions to be vigilant in their due diligence processes. As they navigate this period of financial turbulence, they must take extra precautions to ensure that new customers are who they say they are by verifying customer identities, conducting thorough background checks where necessary, and monitoring transactions for any signs of suspicious activity. Consumers should also maintain vigilance — fraudulent schemes come in many forms, from phishing scams to fake investment opportunities promising unrealistic returns. To protect yourself against these risks, it is important to remain vigilant and take precautions such as verifying the legitimacy of any offers or investments before investing, monitoring your bank and credit card statements regularly for suspicious activity, and being skeptical of unsolicited phone calls, emails, or text messages. Security researcher Johannes Ulrich reported that threat actors are jumping at the opportunity, registering suspicious domains related to Silicon Valley Bank (SVB) that are likely to be used in attacks. Ulrich warned that the scammers might try to contact former clients of SVB to offer them a support package, legal services, loans, or other fake services relating to the bank's collapse. Meanwhile, on the day of the SVB closure, synthetic identity fraud began to climb from an attack rate of .57 to a first peak of 1.24% on the Sunday following the closure, or an increase of 80%. After the first spike reduced on March 14, we only saw a return of an even higher spike on March 21 to 1.35%, with bumps continuing since then. As the economy slows and fraud rises, don’t let your guard down The recent surge in third-party attack rates on small business and investment platforms is a cause for concern. There was a staggering nearly 500% increase in these attacks between March 7th and 11th, which coincided with the release of negative news about SVB. Bad actors had evidently been preparing for this moment and were quick to exploit vulnerabilities they had identified across our financial system. They used sophisticated bots to create multiple accounts within minutes of the news dropping and stole identities to perpetrate fraudulent activities. This underscores the need for increased vigilance and proactive measures to protect against cyber threats impacting financial institutions. Adopting stronger security measures like multi-factor authentication, real-time monitoring, and collaboration with law enforcement agencies for timely identification of attackers is of paramount importance to prevent similar fraud events in the future. From frictionless to friction-right As businesses seek to stabilize their operations in the face of market turbulence, they must also remain vigilant against the threat of fraud. Illicit activities can permeate a company's ecosystem and disrupt its operations, potentially leading to financial losses and reputational damage. Safeguarding against fraud is not a simple task. Striking a balance between ensuring a smooth customer experience and implementing effective fraud prevention measures can be a challenging endeavor. For financial institutions in particular, being too stringent in fraud prevention efforts may drive customers away, while being too lenient can expose them to additional fraud risks. This is where a waterfall approach, such as that offered by Experian CrossCore®, can prove invaluable. By leveraging an array of fraud detection tools and technologies, businesses can tailor their fraud prevention strategies to suit the specific needs and journeys of different customer segments. This layered, customized approach can help protect businesses from fraud while ensuring a seamless customer experience. Learn more
What Is Identity Proofing? Identity proofing, authentication and management are becoming increasingly complex and essential aspects of running a successful enterprise. Organizations need to get identity right if they want to comply with regulatory requirements and combat fraud. It's also becoming table stakes for making your customers feel safe and recognized. 63 percent of consumers expect businesses to recognize them online, and 48 percent say they're more trusting of businesses when they demonstrate signs of security. Identify proofing is the process organizations use to collect, validate and verify information about someone. There are two goals — to confirm that the identity is real (i.e., it's not a synthetic identity) and to confirm that the person presenting the identity is its true owner. The identity proofing process also relates to and may overlap with other aspects of identity management. Identity proofing vs identity authentication Identity proofing generally takes place during the acquisition or origination stages of the customer lifecycle — before someone creates an account or signs up for a service. Identity authentication is the ongoing process of re-checking someone's identity or verifying that they have the authorization to make a request, such as when they're logging into an account or trying to make a large transaction. How does identity proofing work? Identity proofing typically involves three steps: resolution, validation, and verification. Resolution: The goal of the first step is to accurately identify the single, unique individual that the identity represents. Resolution is relatively easy when detailed identity information is provided. In the real world, collecting detailed data conflicts with the need to provide a good customer experience. Resolution still has to occur, but organizations have to resolve identities with the minimum amount of information. Validation: The validation step involves verifying that the person's information and documentation are legitimate, accurate and up to date. It potentially involves requesting additional evidence based on the level of assurance you need. Verification: The final step confirms that the claimed identity actually belongs to the person submitting the information. It may involve comparing physical documents or biometric data and liveness tests, such as a comparison of the driver's license to a selfie that the person uploads. Different levels of identity proofing may require various combinations of these steps, with higher-risk scenarios calling for additional checks such as biometric or address verification. Service providers can implement a range of methods based on their specific needs, including document verification, database validation, or knowledge-based authentication. Building an effective identity proofing strategy By requiring identity proofing before account opening, organizations can help detect and deter identity fraud and other crimes. You can use different online identity verification methods to implement an effective digital identity proofing and management system. These may include: Document verification plus biometric data: The consumer uploads a copy of an identification document, such as a driver's license, and takes a selfie or records a live video of their face. Database validations: The proofing solution verifies the shared identifying information, such as a name, date of birth, address and Social Security number against trusted databases, including credit bureau and government agency data. Knowledge-based authentication (KBA): The consumer answers knowledge-based questions, such as account information, to confirm their identity. It can be a helpful additional step, but they offer a low level of assurance, partially because data breaches have exposed many people's personal information. In part, the processes you'll use may depend on business policies, associated risks and industry regulations, such as know your customer (KYC) and anti-money laundering (AML) requirements. But organizations also have to balance security and ease of use. Each additional check or requirement you add to the identity proofing flow can help detect and prevent fraud, but the added friction they bring to your onboarding process can also leave customers frustrated — and even lead to customers abandoning the process altogether. Finding the right amount of friction can require a layered, risk-based approach. And running different checks during identity proofing can help you gauge the risk involved. For example, comparing information about a device, such as its location and IP address, to the information on an application. Or sending a one-time password (OTP) to a mobile device and checking whether the phone number is registered to the applicant's name. With the proper systems in place, you can use high-risk signals to dynamically adjust the proofing flow and require additional identity documents and checks. At the same time, if you already have a high level of assurance about the person's identity, you can allow them to quickly move through a low-friction flow. Experian goes beyond identity proofing Experian builds on its decades of experience with identity management and access to multidimensional data sources to help organizations onboard, authenticate and manage customer identities. Our identity proofing solutions are compliant with National Institute of Standards and Technology (NIST) and enable agencies to confidently verify user identities prior to or during account opening, biometric enrollment or while signing up for services. Learn more This article includes content created by an AI language model and is intended to provide general information.
Experian recently announced Experian Identity and published an advertorial in American Banker outlining the integrated approach to identity that recognizes the full breadth of the company’s authoritative data solutions that help businesses better connect with their consumers in more personalized, meaningful and secure ways. The efforts address the rapidly changing definition and landscape of identity and take on the importance and needs for identity which span across the entire customer journey. From marketing to a specific consumer’s needs, to facilitating a friction-right customer experience, to protecting personal information. As such, there’s a gap for single-partner providers to help businesses navigate this change, while also putting the needs of the consumer first. “Identity data sets are constantly growing with inputs from new interactions. Many future sources of data have yet to be even conceived or developed,” said Kathleen Peters, Chief Innovation Officer, Experian Decision Analytics. “Staying ahead of the identity market curve is vital, and it requires building and continually evolving an enterprise-scale identity solution that interconnects with your own unique data and systems to create attribute-rich profiles of your customers that work across any identity application. That’s Experian Identity.” Experian Identity underscores the need businesses have to respond to increasing identity needs with interconnected, scalable technology, products and services that optimize the consumer experience. While the integrated approach announcement is new, the capability is not. Experian has been trusted for decades to secure individuals’ identity around the most important decisions in their lives – think purchasing a car or home, being identified at the doctor’s office, and more. As such, consumers remain at the center of every action. Experian Identity offers identity resolution, verification, authentication and protection, and fraud management solutions that include first- and third-party fraud, account takeover, credit card verification, identity resolution and restoration, risk-based authentication, synthetic identity protection and more. Additionally, we’ve included a special blog post introducing Experian’s identity capabilities from Kathleen Peters on the Experian Global News Blog and additional coverage. Stay tuned for more updates. Experian Global News Blog - Making Identities Personal: Experian Helps Businesses Build Consumer Trust American Banker – Making Identities Personal: Building Trust and Differentiating Your Brand Experian White Paper - Making Identities Personal For more information about Experian Identity, visit www.experian.com/identity-solutions.
It’s time for organizations to harness the power artificial intelligence (AI) can bring to digital identity management – quickly and accurately identifying consumers throughout the lifecycle. The rise in crime The acceleration to digital platforms created a perfect storm of new opportunities for fraudsters. Synthetic identity fraud, stimulus-related fraud, and other types of cybercrime have seen huge upticks within the past year and a half. In fact, the Federal Trade Commission revealed that consumers reported over 360,000 complaints, resulting in more than $580 million in COVID-19-related fraud losses as of October 2021. To protect both themselves and consumers, businesses — especially lenders — will have to find and incorporate new strategies to identify customers, deter fraudsters and mitigate cybercrime. The benefits of AI for digital identity In our latest e-book, we explore the impacts of AI on organizations’ digital identity strategies, including: How changing consumer expectations increased the need for speed The challenges associated with both AI and digital identities The path forward for digital identity and AI How to develop the right strategy Building a solution It’s clear that current digital identity and fraud prevention tools are not enough to stop cybercriminals. To stay ahead of fraudsters and keep consumers happy, businesses need to look to new technologies — ones that can intake and compute large data sets in near-real time for better and faster decisions throughout the customer lifecycle. By using AI, businesses will enjoy a fast and consistent decisioning system that automatically routes questionable identities to additional authentication steps, allowing employees to focus on the riskiest cases and maximizing efficiency. Read our latest e-book to dive into the ways artificial intelligence and digital identity interact, and the benefits a clear identity strategy can have for the entire user journey. Download the e-book
Recently, I wrote about how Experian is assisting NASWA (National Association of State Workforce Agencies) with identity verification to help mitigate the spike in fraudulent unemployment insurance claims. Because of this I was not all that surprised when I found a letter in my mailbox from the Texas Workforce Commission with a fraudulent claim using my identity, inspiring me to follow up on this topic with a focus on fraud prevention best practices. Identity theft is on the rise According to Experian data analysis and a recent study on unemployment insurance fraud, at least 25% of new claims are a result of identity theft. This is 50 times higher than what we have traditionally seen in the highest ID theft fraud use case, new credit card applications, which generally amounts to less than 0.5% of new applications. Increasing digitization of the last few years—culminating in the huge leap forward in 2020—has resulted in a massive amount of information available online. Of that information, a reported 1.03 billion records were exposed between 2016 and 2020. There are currently approximately 330 million Americans, so on average more than three records per person have been exposed, creating an environment ripe for identity theft. In fact, a complete identity consisting of name, address, date of birth, and Social Security number (SSN) can be purchased for as little as $8. This stolen data is then often leveraged by both criminal rings who are able to perpetrate fraud on a large scale and smaller scale opportunists – like the ones in Riverside, CA leveraging access to identities of prison inmates. Fraud prevention through layered identity controls In the 20 years that I have been combatting ID theft both in the private and public sectors, I’ve learned that the most effective identity proofing goes beyond traditional identity resolution, validation, and verification. To be successful, you must take advantage of all available data and incorporate it into a layered and risk-based approach that utilizes device details, user behavior, biometrics, and more. Below, I outline three key layers to design an effective process for ID proofing new unemployment insurance claims. Layer 1: Resolve and Validate Identities Traditional identity data consists of the same basic information—name, address, date of birth, telephone number, and SSN—which is now readily available to fraudsters. These have been the foundation for ID proofing in the past and are still critical to resolving the identity in question. The key is to also include additional identity elements like email address and phone number to gain a more holistic view of the applicant. Layer 2: Assess Fraud Risk Determining an identity belongs to a real-life subject is not sufficient to mitigate the risk of ID theft associated with a new unemployment insurance claim. You must go beyond identity validation to assess the risk associated with their claim. Risk assessment risk falls into two categories – identity and digital risk. Identity Risk When assessing a claim, it’s important to check the identity for: Velocity: How often have you (or other states) seen the information being presented with this application? Has the information been associated with multiple identities? Recency of change: How long has the identity been associated with the contact information (phone, email, address, etc.)? Red flags: Has the subject been a recent victim of ID theft, or are they reported as deceased? Synthetic Identity: Are there signs that the identity itself is fictitious or manipulated and does not belong to a real-life person? Digital Risk Similar to the identity risk layer above, the device itself and how the subject interacts with the device are significantly important in identifying the likelihood a new claim is fraudulent. Device risk can be assessed by utilizing geolocation and checking for inconsistent settings or high-risk browsers, while behavioral risk might check for mouse movement, typing speed, or screen pressure. Layer 3: Verify Highest Risk Subjects The final stage in this process is to require additional verification for the highest risk claims, which helps to balance the experience of your valid subjects while minimizing the impact of fraud. Additional steps might include: Document verification: Scanning a government-issued ID (driver’s license, passport, or similar), which includes assessing for document security features and biometric comparison to the applicant. One-time passcode (OTP): It is key to deploy this sparingly only to phone numbers that have been associated with the subject for a significant time frame and incorporate checks to determine if it is at high risk (e.g., recently ported or forwarded). Knowledge-based verification (KBV): Leveraging non-public information from a variety of sources. By adding additional, context-based identity elements, it becomes possible to improve the three main objectives of most agencies’ identity proofing process – get good constituents through the first time, protect the agency and citizens from fraud, and deliver a smooth and secure customer experience in online channels. While there’s no quick fix to prevent unemployment insurance fraud, a layered identity strategy can help prevent it. Finding a partner that has a single, holistic solution empowers agencies to defend against unemployment insurance fraud while minimizing friction for the end-user, and preparing for future fraud schemes. To learn more about how you can protect your constituents and your agency from unemployment insurance fraud request a call today. Contact us
The sharp uptick in fraud that coincided with the digital evolution made it clear that banks, credit unions, and fintechs need to invest in a strategy that utilizes identity layers to keep their customers and their finances safe. The steady rise in fraud over the last several years spiked—payment fraud rose 70% last year and is expected to increase by 95% in 2021—making it more challenging than ever to address the fraud threat while meeting increasing customer expectations. The rising fraud threat 2020 saw a rapid influx of customers using digital channels and the amount of data flowing into financial systems. There’s been a seismic shift, and we’re not going back. According to a recent study, 80% of consumers now prefer to manage their finances digitally, leaving the door open for fraudsters to take advantage of digital newbies. The increase in online activity corresponded with criminal activity. The rates of synthetic identity, account opening, and account takeover fraud have risen as fraudsters’ tactics have evolved. 80% of fraud losses now come from synthetic identities In 2020 the rate of new account credit card fraud attempts rose 48% Account takeover accounted for 54% of all fraud attacks in 2020 Fraudsters will continue to take advantage of current conditions, moving from stimulus-related fraud back to more traditional forms of financial theft, and financial institutions must adapt in turn with robust identity layers. Resolving the identity threat In our recent white paper, developed in partnership with One World Identity, we explore how businesses can address the fraud threat. It requires a multilayered identity proofing strategy for both onboarding and ongoing authentication. By doing this, financial institutions can gain a holistic view of consumers and their associated risks, decreasing friction while enabling robust fraud protection. To learn more, download our “Improving Fraud by Increasing Identity Layers” white paper. Download white paper
This is the fourth in a series of blog posts highlighting optimization, artificial intelligence, predictive analytics, and decisioning for lending operations in times of extreme uncertainty. The first post dealt with optimization under uncertainty, the second with predicting consumer payment behavior, and the third with validating consumer credit scores. This post describes some specific Experian solutions that are especially timely for lenders strategizing their response to the COVID Recession. Will the US economy recover from the pandemic recession? Certainly yes. When will the economy recover? There is a lot more uncertainty around that question. Many people are encouraged by positive indicators, such as the initial rebound of the stock market, a return of many of the jobs lost at the beginning of the pandemic, and a significant increase in housing starts. August’s retail spending and homebuilder confidence are very encouraging economic indicators. Other experts doubt that the “V-shaped” recovery can survive flare-ups of the virus in various parts of the US and the world, and are calling for a “W-shaped” recovery. Employment indicators are alarming: many people remain out of work, some job losses are permanent, and there are more initial jobless claims each week now than at the height of the Great Recession. Serious hurdles to economic recovery may remain until a vaccine is widely available: childcare, urban transportation, and global trade, for example. I’m encouraged by the resilience of many of our country’s consumer lenders. They are generally responding well to these challenges. If past recessions are a guide, some lenders will not survive these turbulent times. This time, many lenders—whether or not they have already adopted the CECL accounting standards—have been increasing allowances for their anticipated credit losses. At least one rating agency believes major banks are prepared to absorb those losses from earnings. The lenders who are most prepared for the eventual recovery will be those that make good decisions during these volatile times and take action to put themselves in the best position in anticipation of the recovery that will certainly follow. The best lenders are making smart investments now to be prepared to capitalize on future opportunities. Experian’s analytics and consulting experts are continuously improving our suite of solutions that help consumer lenders and others assess consumer behavior and respond quickly to the rapidly fluctuating market conditions as well as changing regulations and credit reporting practices. Our newly announced Economic Response and Recovery Suite includes the ABCD’s that lenders need to be resilient and competitive now and to prepare to thrive during the eventual recovery: A – Analytics. As I’ve written about in prior blog posts, data is a prerequisite to making good business decisions, but data alone is not enough. To make wise, insightful decisions, lenders need to use the most appropriate analytical techniques, whether that means more meaningful attributes, more predictive and compliant credit scores, more accurate and defensible loss forecasting solutions, or optimization systems that help develop strategies in a world where budgets, regulations, and other constraints are changing. For example, Experian has released a set of Spotlight 2020 Attributes that help consumer lenders create a positive experience for customers who have received an accommodation during the pandemic. In many cases motivated by the new race to improve customer experience online, and in other cases as a reaction to new and creative fraud schemes, some clients are using this period as an opportunity to explore or deploy ethical and explainable Artificial Intelligence. B – Business Intelligence. Credit bureaus like Experian are uniquely situated to understand the impact of the COVID recession on America’s consumers. With impact reports, dashboards, and custom business intelligence solutions, lenders are working during the recession to gain an even better understanding of their current and prospective customers. We’re helping many of them to proactively help consumers when they need it most. For example, lenders have turned to us to understand their customer’s payment hierarchy—which bills they pay first when times are tough. Our free COVID-19 US Business Risk Index helps make lending options available to the businesses who need them most. And we’ve armed lenders with recommendations for which of our pre-existing attributes and scores are most helpful during trying times. Additional reporting tools such as the Auto Market Tracker, Ascend Market Insights Dashboard, and the weekly economic update video provide businesses with information on new market trends—information that helps them respond during the recession and promises to help them grow during the eventual recovery. C – Consulting. It’s good to turn data into information and information into insight, but how do these lenders incorporate these insights in their business strategies? Lenders and other businesses have been turning to Experian’s analytics and Advisory services consultants to unlock the information hidden in credit and other data sources—finding ways to make their business processes more efficient and more effective while developing quick response plans and more long-term recovery strategies. D – Delivery. Decision science is the practice of using advanced analytics, artificial intelligence, and other techniques to determine the best decision based on available data and resources. But putting those decisions into action can be a challenge. (Organizations like IBM and Gartner estimate that a great majority of data science projects are never put into production.) Experian technologies—from our analytics platform to our attribute integration and decision management solutions ensure that data-driven decisions can be quickly implemented to make a real difference. Treating each customer optimally has a number of benefits—whether you are trying to responsibly grow your portfolio, reduce credit losses and allowances, control servicing costs, or simply staying in compliance during dynamic times. In the age of COVID, IT departments have placed increased priority on agility, security, customer experience, and cost control, and appreciate cloud-first approach to deploying analytics. It’s too early to know how long this period of extreme uncertainty will last. But one thing is certain: it will come to an end, and the economy will recover someday. I predict that many of the companies that make the best use of data now will be the ones who do the best during the recovery. To hear more ways your organization can navigate this downturn and the recovery to follow, please watch our on-demand webinar and check out our Economic Response and Recovery Suite. Watch the Webinar
Pre COVID-19, operations functions for retailers and financial institutions had not typically consisted of a remote (stay at home) workforce. Some organizations were better prepared than others, but there is a firm belief that retail and banking have changed for good as a result of the pandemic and resulting economic and workforce shifts. Market trends and implications When stay at home orders were issued, non-essential brick and mortar businesses closed unexpectedly. What were retailers to do with no traffic coming through the doors at their physical locations? The impact on big-box retailers like Best Buy, Dick’s Sporting goods, Sears, JCPenney, Nike, Starbucks, Macy’s, Neiman Marcus, Nordstrom, Kohl’s to name a few, has been unprecedented; some have had to shut their doors for good. Over the past several months global retail has seen e-commerce sales grow over 81% compared to the same period last year, according to Card Not Present. Some sectors have seen triple-digit growth year over year. Most online retailers have been ill-prepared to handle this increase in transactional volume in such a short amount of time, which has resulted in rapid fraud loss increases. A recent white paper from Aite Group reported that prior to COVID-19, a large financial institution forecasted an 8% decrease in fraud for 2020, but has since revised the projection to increase 10-15%. What does this all mean? Bad actors are taking advantage of the pandemic to exploit the online retail channel. The increased remote channel usage—online, mobile, and contact centers in particular—continues to be an area where retailers are exposed. Account takeover, through phishing and relaxed call center controls, is rising as well. Increases in phishing attacks are leading to compromised and stolen identities and synthetic identity fraud. Account takeover (ATO) fraud has increased 347% since 2019 according to PYMNTS.com. A recent survey found more than a quarter of merchants (27%) admit that they don’t have measures to prevent ATO. 24% of merchants can’t identify an ATO during a purchase. 14% of merchants say they are not even aware that an ATO has occurred unless a customer contacts them. When criminals use these compromised accounts to make fraudulent purchases, the merchant loses revenue and the value of the goods. They can also suffer from damage to brand reputation and a loss of customer confidence. A lack of account security can have lasting effects as 65% of customers surveyed say they would likely stop buying from a merchant if their account was compromised, according to that same Card Not Present study. So how can retailers start to identify bad actors with malicious intent? This will be a constant struggle for retailers. Rather than a one size fits all solution, retailers must move toward a strategy that is nimble and dynamic and can address multiple areas of exposure. A fraudster could easily slip by one verification method—for instance with a stolen credential—only to be foiled by a secondary authentication tactic like device identity. A layered fraud strategy continues to be the industry best practice, where both passive and active authentication methods are leveraged to frustrate fraudsters without applying undue friction to “good” consumers. The layered solution should also utilize device risk, identity verification and fraud analytics, with tailoring to each businesses’ needs, risk tolerance, and customer profiles. Learn more about how to build a layered fraud strategy today. Learn more
One of the most difficult parts of combating fraud is the ability to distinguish between the variety of fraud types. To properly manage your fraud efforts, you need to be able to differentiate between first party fraud and third party fraud so you can determine the best treatment. After all, if you’re treating first party fraud as though it’s third party fraud, the customer you’re contacting for verification will give whatever information they need to in order to continue their criminal actions. So how do you verify each type of fraud without adding additional overhead or increasing the friction experienced by your customers? Combating Fraud During an Economic Downturn Particularly in times of economic uncertainty, the ability to detect and identify individual fraud types allows you to work to prevent them in the future. Through proper identification, you can also apply the correct treatments to maximize the effectiveness of your fraud response teams, since the treatment for first and third party fraud is different. During the economic upswing, first party fraud was a secondary concern. Businesses were easing friction to help continue growth. Now, the same customers that businesses thought would drive growth are hurting and unable to help offset the losses caused by bad actors. Now is the time to revisit existing fraud prevention and mitigation strategies to ensure that fraud is properly identified, and the correct treatments are applied. Introducing Precise ID® Model Suite Experian’s Precise ID Model Suite combines identity analytics with advanced fraud risk models to: Protect the entire customer journey again fraud – across account opening, login, maintenance and transactions Distinguish first-party, third-party, and synthetic identity fraud to determine the best next action Enable agility during changing market conditions Maintain regulatory compliance (including: KYC, CIP, GLBA, FCRA, FFIEC, PATRIOT Act, FACTA, and more) Improve overall fraud management strategies and reduce losses Precise ID Model Suite allows you to detect and distinguish types of fraud with a single call – enabling your business to maximize efficiency and eliminate redundancy across your fraud prevention teams. By accurately recognizing risk, and in particular, recognizing that first party fraud is in fact a type of fraud distinct from credit risk, you’re able to protect your portfolio and your customers. Learn more
This is the next article in our series about how to handle the economic downturn – this time focusing on how to prevent fraud in the new economic environment. We tapped two new experts—Chris Ryan, Market Lead, Fraud and Identity and Tischa Agnessi, Go-to-Market Lead, Decisioning Software—to share their thoughts on how to keep fraud out of your portfolio while continuing to lend. Q: What new fraud trends do you expect during the economic downturn? CR: Perhaps unsurprisingly, we tend to see high volumes of fraud during economic downturn periods. First, we anticipate an uptick in third-party fraud, specifically account takeover or ATO. It’ll be driven by the need for first-time users to be forced online. In particular, the less tech-savvy crowd is vulnerable to phishing attacks, social engineering schemes, using out-of-date software, or landing on a spoofed page. Resources to investigate these types of fraud are already strained as more and more requests come through the top of the funnel to approve new accounts. In fact, according to Javelin Strategy & Research’s 2020 Identity Fraud Study, account takeover fraud and scams will increase at a time when consumers are feeling financial stress from the global health and economic crisis. It is too early to predict how much higher the fraud rates will go; however, criminals become more active during times of economic hardships. We also expect that first party fraud (including synthetic identity fraud) will trend upwards as a result of the deliberate abuse of credit extensions and additional financing options offered by financial services companies. Forced to rely on credit for everyday expenses, some legitimate borrowers may take out loans without any intention of repaying them – which will impact businesses’ bottom lines. Additionally, some individuals may opportunistically look to escape personal credit issues that arise during an economic downturn. The line between behaviors of stressed consumers and fraudsters will blur, making it more difficult to tell who is a criminal and who is an otherwise good consumer that is dealing with financial pressure. Businesses should anticipate an increase in synthetic identity fraud from opportunistic fraudsters looking to take advantage initial financing offers and the cushions offered to consumers as part of the stimulus package. These criminals will use the economic upset as a way to disguise the fact that they’re building up funds before busting out. Q: With payment stress on the rise for consumers, how can lenders manage credit risk and prevent fraud? TA: Businesses wrestle daily with problems created by the coronavirus pandemic and are proactively reaching out to consumers and other businesses with fresh ideas on initial credit relief, and federal credit aid. These efforts are just a start – now is the time to put your recession readiness plan and digital transformation strategies into place and find solutions that will help your organization and your customers beyond immediate needs. The faceless consumer is no longer a fraction of the volume of how organizations interact with their customers, it is now part of the new normal. Businesses need to seek out top-of-line fraud and identity solutions help protect themselves as they are forced to manage higher digital traffic volumes and address the tough questions around: How to identify and authenticate faceless consumers and their devices How to best prevent an overwhelming number of fraud tactics, including first party fraud, account takeover, synthetic identity, bust out, and more. As time passes and the economic crisis evolves, we will all adapt to yet another new normal. Organizations should be data-driven in their approach to this rapidly changing credit crisis and leverage modern technology to identify financially stressed consumers with early-warning indicators, predict future customer behavior, and respond quickly to change as they deliver the best treatment at the right time based on customer-specific activities. Whether it’s preparing portfolio risk assessment, reviewing debt management, collections, and recovery processes, or ramping up your fraud and identity verification services, Experian can help your organization prepare for another new normal. Experian is continuing to monitor the updates around the coronavirus outbreak and its widespread impact on both consumers and businesses. We will continue to share industry-leading insights to help financial institutions differentiate legitimate consumers from fraudsters and protect their business and customers. Learn more About Our Experts [avatar user="ChrisRyan" /] Chris Ryan, Market Lead, Fraud and Identity Chris has over 20 years of experience in fraud prevention and uses this knowledge to identify the most critical fraud issues facing individuals and businesses in North America, and he guides Experian’s application of technology to mitigate fraud risk. [avatar user="tischa.agnessi" /] Tischa Agnessi, Go-to-Market Lead, Decisioning Software Tischa joined Experian in June of 2018 and is responsible for the go to market strategy for North America’s decisioning software solutions. Her responsibilities include delivering compelling propositions that are unique and aligned to markets, market problems, and buyer and user personas. She is also responsible for use cases that span the PowerCurve® software suite as well as application platforms, such as Decisioning as a ServiceSM and Experian®One.
As our society becomes ever more dependent on everything mobile, criminals are continually searching for and exploiting weaknesses in the digital ecosystem, causing significant harm to consumers, businesses and the economy. In fact, according to our 2018 Global Fraud & Identity Report, 72 percent of business executives are more concerned than ever about the impact of fraud. Yet, despite the awareness and concern, 54 percent of businesses are only “somewhat confident” in their ability to detect fraud. That needs to change, and it needs to change right away. Our industry has thrived by providing products and services that root out bad transactions and detect fraud with minimal consumer friction. We continue to innovate new ways to authenticate consumers, apply new cloud technologies, machine learning, self-service portals and biometrics. Yet, the fraud issue still exists. It hasn’t gone away. How do we provide effective means to prevent fraud without inconveniencing everyone in the process? That’s the conundrum. Unfortunately, a silver bullet doesn’t exist. As much as we would like to build a system that can detect all fraud, eliminate all consumer friction, we can’t. We’re not there yet. As long as money has changed hands, as long as there are opportunities to steal, criminals will find the weak points – the soft spots. That said, we are making significant progress. Advances in technology and innovation help us bring new solutions to market more quickly, with more predictive power than ever, and the ability to help clients to turn these services on in days and weeks. So, what is Experian doing? We’ve been in the business of fraud detection and identity verification for more than 30 years. We’ve seen fraud patterns evolve over time, and our product portfolio evolves in lock-step to counter the newest fraud vectors. Synthetic identity fraud, loan stacking, counterfeit, identity theft; the specific fraud attacks may change but our solution stack counters each of those threats. We are on a continuous innovation path, and we need to be. Our consumer and small business databases are unmatched in the industry for quality and coverage, and that is an invaluable asset in the fight against fraud. It used to be that knowing something about a person was the same as authenticating that same person. That’s just not the case today. But, just because I may not be the only person who knows where I live, doesn’t mean that identity information is obsolete. It is incredibly valuable, just in different ways today. And that’s where our scientists come into their own, providing complex predictive solutions that utilize a plethora of data and insight to create the ultimate in predictive performance. We go beyond traditional fraud detection methods, such as knowledge-based authentication, to offer a custom mix of passive and active authentication solutions that improve security and the customer experience. You want the latest deep learning techniques? We have them. You want custom models scored in milliseconds alongside your existing data requests. We can do that. You want a mix of cloud deployment, dedicated hosted services and on-premise? We can do that too. We have more than 20 partners across the globe, creating the most comprehensive identity management network anywhere. We also have teams of experts across the world with the know how to combine Experian and partner expertise to craft a bespoke solution that is unrivaled in detection performance. The results speak for themselves: Experian analyzes more than a billion credit applications per year for fraud and identity, and we’ve helped our clients save more than $2 billion in annual fraud losses globally. CrossCore™, our fraud prevention and identity management platform, leverages the full breadth of Experian data as well as the data assets of our partners. We execute machine learning models on every decision to help improve the accuracy and speed with which decisions are made. We’ve seen CrossCore machine learning result in a more than 40 percent improvement in fraud detection compared to rules-based systems. Our certified partner community for CrossCore includes only the most reputable leaders in the fraud industry. We also understand the need to expand our data to cover those who may not be credit active. We have the largest and most unique sets of alternative credit data among the credit bureaus, that includes our Clarity Services and RentBureau divisions. This rich data helps our clients verify an individual’s identity, even if they have a thin credit file. The data also helps us determine a credit applicant’s ability to pay, so that consumers are empowered to pursue the opportunities that are right for them. And in the background, our models are constantly checking for signs of fraud, so that consumers and clients feel protected. Fraud prevention and identity management are built upon a foundation of trust, innovation and keeping the consumer at the heart of every decision. This is where I’m proud to say that Experian stands apart. We realize that criminals will continue to look for new ways to commit fraud, and we are continually striving to stay one step ahead of them. Through our unparalleled scale of data, partnerships and commitment to innovation, we will help businesses become more confident in their ability to recognize good people and transactions, provide great experiences, and protect against fraud.
Managing your customer accounts at the identity level is ambitious and necessary, but possible Identity-related fraud exposure and losses continue to grow. The underlying schemes have elevated in complexity. Because it’s more difficult to perpetrate “card present” fraud in the post–chip-and-signature rollout here in the United States, bad guys are more motivated and getting better at identity theft and synthetic identity attacks. Their organized nefarious response takes the form of alternate attack vectors and methodologies — which means you need to stamp out any detected exposure point in your fraud prevention strategies as soon as it’s detected. Experian’s recently published 2018 Global Fraud and Identity Report suggests two-thirds, or 7 out of every ten, consumers want to see visible security protocols when they transact. But an ever-growing percentage of them, fueled in no small part by those tech-savvy millennials, expect to be recognized with little or no friction. In fact, 42 percent of the surveyed consumers who stated they would do more transactions online if there weren’t so many security hurdles to overcome were — you guessed it — millennials. So how do you implement identity and account management procedures that are effective and, in some cases, even obvious while being passive enough to not add friction to the user experience? In other words, from the consumer’s perspective, “Let me know you know me and are protecting me but not making it too difficult for me when I want to access or manage my account.” Let’s get one thing out of the way first. This isn’t a one-time project or effort. It is, however, a commitment to the continued informing of your account management strategies with updated identity intelligence. You need to make better decisions on when to let a low-risk account transaction (monetary or nonmonetary) pass and when to double down a bit and step up authentication or risk assessment checks. I’d suggest this is most easily accomplished through a single, real-time access point to myriad services that should, at the very least, include: Identity verification and reverification checks for ongoing reaffirmation of your customer identity data quality and accuracy. Know Your Customer program requirements, anyone? Targeted identity risk scores and underlying attributes designed to isolate identity theft, first-party fraud and synthetic identity. Fraud risk comes in many flavors. So must your analytics. Device intelligence and risk assessment. A customer identity is no longer just their name, address, Social Security number and date of birth. It’s their phone number, email address and the various devices they use to access your services as well. Knowing how that combination of elements presents itself over time is critical. Layered passive or more active authentication options such as document verification, biometrics, behavioral metrics, knowledge-based verification and alternative data sources. Ongoing identity monitoring and proactive alerting and segmentation of customers whose identity risk has shifted to the point of required treatment. Orchestration, workflow and decisioning capabilities that allow your team to make sense of the many innovative options available in customer recognition and risk assessment — without a “throw the kitchen sink at this problem” approach that will undoubtedly be way too costly in dollars spent and good customers annoyed. Fraud attacks are dynamic. Your customers’ perceptions and expectations will continue to evolve. The markets you address and the services you provide will vary in risk and reward. An innovative marketplace of identity management services can overwhelm. Make sure your strategic identity management partner has good answers to all of this and enables you to future-proof your investments.